Khind Holdings Berhad

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Anshin Rice Cooker with Smart Switch
Emergency Light - "Good Design Mark" awarded by the Malaysia Design Council for the innovative design[1]

Khind Holdings Berhad or Khind (Chinese: 机兴控股) is a Malaysian distributor and manufacturer of home consumer electrical appliances. It was founded in 1961, by Cheng King Fa,[2][3] in Sekinchan, Selangor, Malaysia. The Company began when its founder Cheng King Fa decided to repair and sell electrical products to the local community of Sekinchan. The Company was then known as Syarikat Letrik Kee Hin.[4][5]

From being just a trader, the Company gradually became a wholesaler of electrical products in the 1970s. In the mid-1980s, the Company started to manufacture its own brand of home consumer electrical products under the “Khind” brand. It received its first order for export from Dubai, United Arab Emirates in 1988. What began as a small order for US$4,000 of electrical items has since become a multi million dollar export business for Khind now.[6][7]

In 1998, Khind embarked on an initial public offering (IPO) and was listed on Bursa Malaysia .[8] At the turn of the new millennium, Khind was able to further expand its brand offering by acquiring “Mistral” – a leading Australian brand for Malaysia and most of Asia.[9]

Recently, Khind was also appointed the principal agent and marketer for two leading Italian brands – “Indesit” and “Ariston”. These two brands offer the Company another channel to further grow its home consumer appliances business.[10][11]

In 2010, Khind had a range of 200 "innovatively-designed"[12] products for the consumer from:

  • Rice steamers, Rice Cookers (under the “Anshin” range);
  • Blenders;
  • Ovens, stoves, hobs, hoods;
  • Fans (all types for home and industrial use);[13][14]
  • Washing machines;
  • Air-conditioners, Air Coolers;
  • Emergency lights
  • Electrical wiring accessories;
  • Energy Saving Lamps;[15][16]

Khind exports its products to well over 50 countries around the globe. Its largest export market is the Middle East region. The Company also exports its products to the Association of South East Asian Nations (ASEAN).[17] In addition, Khind is an original equipment manufacturer (OEM) to Japanese and European customers.[18]

In 2011, Khind's subsidiary in Singapore, Khind Systems (SINGAPORE) Pte Ltd, became the exclusive distributor for Utica Pte Ltd.[19]

Khind's core products

[edit] Facts and figures

Principal operating subsidiary companies:
  • Khind-Mistral Industries Sdn Bhd
  • Khind-Mistral (M) Sdn Bhd
  • Khind-Mistral (Borneo) Sdn Bhd
  • Mistral (Singapore) Pte Ltd
  • Khind Middle East FZE
  • Khind Systems (Singapore) Pte Ltd[20]
Number of employees: 563 @ 31 December 2009
Revenue: RM183.601 million (US$54.00 million) @ 31 December 2009
Profit Before Tax: RM11.218 million (US$3.299 million) @ 31 December 2009
Brand Portfolio:
  • Khind
  • Mistral
  • Indesit – range of washing machines (Khind is the principal agent and marketer for Malaysia)
  • Ariston – range of home water heating equipment (Khind is the principal agent and marketer for Malaysia)
Product Portfolio:
  • Rice Steamers, Rice Cookers
  • Blenders
  • Ovens, stoves, hobs, hoods
  • Fans
  • Washing machines
  • Air-conditioners, Air Coolers
  • Emergency lights
  • Electrical wiring accessories
  • Energy Saving Lamps
Principal Listing: Main Market – Bursa Malaysia (The Malaysian Stock Exchange)[21]

[edit] References

  1. ^ "Khind Holdings wins design award". New Straits Times. 6 February 2002. 
  2. ^ Have you heard of it? Published in August 2008.
  3. ^ Taking a Homegrown Brand Overseas Interviewed with Khind Holdings Bhd Group CEO Cheng Ping Keat, 12 January 2010.
  4. ^ "Khind a household name after 38 years". New Straits Times. 10 May 1999. 
  5. ^ "Successful Khind of business". New Straits Times (Rachael Philip). 23 April 23, 2006. 
  6. ^ Khind eyes expansion Ronan Shields, 05 December 2006.
  7. ^ "Khind to embark on more efforts to tap marts abroad". Business Times (Malaysia) (Vasantha Ganesan). 31 May 2003. 
  8. ^ [1]
  9. ^ 2001 Annual Report Khind acquired Mistral in year 2001.
  10. ^ Khind-Mistral fetes trade partners The Star. 10 August 2010. 
  11. ^ Khind Holdings Bhd, INVESTOR DIGEST Publication: Investor Digest (Malaysia), 16 June 2002.
  12. ^ "Khind picked for Innovative Excellence Product award". The Star. 29 January 2003. 
  13. ^ "Khind to sell RM7m worth of new fans". New Straits Times (Rozaitie Abdul Rahman). 9 November 2000. 
  14. ^ "'Cooler' Mistral fan from Khind". New Straits Times. 8 December 2001. 
  15. ^ Khind unveils new energy saving lamps by Ronan Shields, 05 December 2006.
  16. ^ energy-saving lamps for Dubai market by Gerhard Hope on 21 December 2009.
  17. ^ "Khind aims for wider Asean market". The Star. 3 April 2003. 
  18. ^ "Khind banks on exports". The Sun. 26 January 2003. 
  19. ^ http://utica.sg/index.php/about-us/coorperative-partners
  20. ^ http://www.khind.com/corpinfo_directory.htm
  21. ^ [2]

[edit] External links

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