Kick was a citrus soft drink in the mid-1990s. It was created by Royal Crown Company, Inc. to compete with more popular citrus soft drinks in North America such as Mountain Dew for PepsiCo, Sun Drop for Dr Pepper Snapple Group and Mello Yello for The Coca-Cola Company. With its tagline, "The hardcore, psycho, nitro drink in a can!", Kick hoped to carve out a niche market in the extreme sports, punk and video game subcultures similar to the success Sprite had with hip hop and streetball markets. The Kick brand was not successful; this was partially due to the perception that the tagline was part of artificial youth subcultural jargon created by marketing executives.
Kick was discontinued in North America in 2002 when Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. In 2001, all international RC-branded business was sold to Cott Corporation of Mississauga, Ontario and is operated as Royal Crown Cola International. Kick is still sold by RC Cola International.
Not to be confused with the British energy drink produced by Tesco, of the same name.