Maasai are the prominent tribe in the area, though it is located near an area inhabited by the Gusii people. Some ethnic clashes have occurred between the tribes (e.g., cattle raiding). The town is located near the popular Masai Mara National Reserve, but few tourists visit the town. There is a good murram road from the town through the neighbouring town of Lolgorien to the Mara. This road takes you to the Oloololo side of the park and is a good alternative to the Narok road especially for anyone coming from Western Kenya.
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