Popular in Kilkenny City and County, it competes with the Kilkenny Reporter and The Munster Express in the south of the county. The Kilkenny People is published on Wednesdays every week and is owned by Kilkenny People Ltd, a holding company of Johnston Press. The paper is printed in three sections, dealing with news, property and sport. Originally set up as a newspaper for supporters of Charles Stewart Parnell, it survived and prospered while others folded and closed.
The paper is edited by Brian Keyes. Previous editors include Tom Molloy, Sean Hurley and John Kerry Keane.
Circulation has been on the decline in recent years. According to the Audit Bureau of Circulations, the paper had an average weekly circulation of 17,578 for the first six months of 2006. Circulation declined to 10,591 for the period July 2012 to December 2012, this represented a fall of 8% on a year-on-year basis. 
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