Kingfisher (beer)
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| Type | Lager |
|---|---|
| Manufacturer | United Breweries Group |
| Country of origin | India |
| Introduced | 1978 |
| Alcohol by volume | 6.0% |
| Variants | Kingfisher Premium Kingfisher Strong Kingfisher Strong Fresh Kingfisher Draught Kingfisher Ultra Kingfisher Blue Kingfisher Red |
| Website | Official website |
Kingfisher beer is an Indian beer brewed by United Breweries Group. The brand was launched in 1978. With a market share of over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India being a Kingfisher brand. It is currently available in 52 countries outside India.[1]
Heineken Group, holds 37.5% equity shares in United Breweries Ltd.[2]
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[edit] Brands
Kingfisher comes in the following varieties:[3]
- Kingfisher Premium
- Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer segment in the country. Today, Kingfisher Strong is India’s largest selling beer brand. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.[4]
- Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available in the Indian market. It is packaged in a 500 ml cans.[5]
- Kingfisher Draught: It is packaged in a 500 ml cans.[6]
- Kingfisher Ultra: It was launched in Mumbai on 18 September 2009. It is an entry in the premium beer segment in the country to compete with international players like Carlsberg, Heineken and Budweiser. [7]
- Kingfisher Blue: The brand’s core target group is the young male population. Kingfisher Blue tries to occupy an imagery of adventure sports. It contains under 6% alcohol. Kingfisher Blue is packaged in metalized blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans. [8]* Kingfisher Red: It is marketed as India’s 1st ‘ALL SEASON’ beer.[9]
- Kingfisher Bohemia: Unlike the above, Kingfisher Bohemia is a brand of wine. It is the result of a partnership between Kingfisher and The Company of Wine People (COWP), a key player in the South African wine industry, both locally and abroad. The wine is produced in Cape Floral Kingdom, South Africa. Kingfisher Bohemia is available in three varieties – red, white and rosé. It is packaged in 750ml bottles and a case of wine contains 12 bottles.[10]
[edit] Slogan
Kingfisher Beer is sometimes promoted as The King of Good Times.[11]
[edit] Awards
- World's best Lite Lager Award at the Stockholm Beer Festival in 1994.[12]
- World's best Lite Lager Award at the Stockholm Beer Festival in 1995.
- Gold medal at the World Beer Championship held in Chicago in 1997.
- First prize for the label work category at the Asian GrandPrix Cyrel 2000 Label award.
- Bronze award at the 'Australian International Beer Awards' in the "International Packaged Beer Section for the year 2000
[edit] Calendar
The Kingfisher Swimsuit Calendar is another successful property the brand has developed over the years.[13] Conceptualised along the lines of the Pirelli calendar, the Kingfisher Swimsuit Calendar is a blend of fashion, fun and glamour. Over the years, its unveiling has become one of the most eagerly anticipated events in the Indian fashion calendar.[14]
[edit] References
- ^ http://www.kingfisherworld.com/corporate/ubl_brand.aspx
- ^ http://www.kingfisherworld.com/corporate/ubl_glance.aspx
- ^ http://www.kingfisherworld.com/corporate/ubl_brand.aspx
- ^ http://www.kingfisherworld.com/corporate/Strong.aspx
- ^ http://www.kingfisherworld.com/corporate/Fresh.aspx
- ^ http://www.kingfisherworld.com/corporate/Draught.aspx
- ^ http://www.kingfisherworld.com/corporate/Ultra.aspx
- ^ http://www.kingfisherworld.com/corporate/Blue.aspx
- ^ http://www.kingfisherworld.com/corporate/Red.aspx
- ^ http://www.kingfisherworld.com/corporate/Bohemia.aspx
- ^ [1]
- ^ [2]
- ^ Bora, Sangeeta (January 10, 2012). "Calendar Art: Check the dates, in style". The New Indian Express. http://expressbuzz.com/cities/bangalore/calendar-art-check-the-dates-in-style/351637.html. Retrieved January 13, 2012.
- ^ [3]
