Kix is an extruded expanded puffed grain product made with whole grain corn. The grain is processed and expanded (water is added and the corn is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape by extrusion through a die.
Kix was the first cereal manufactured with this process. Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.
In her book Paul Revere and the Raiders: History Repeats Itself, Claudia Doege purports that Barry Mann and Cynthia Weil were initially inspired to write the song "Kicks" by a box of Kix. The song was popularized by Paul Revere & the Raiders in 1966.
General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. Currently, in regular Kix all total sugars are about 10% by weight, which equals out to about 3 grams of sugar per serving.
"Kid Tested, Mother Approved." (Introduced in 1978.)
- Reeves, Bob. The bomb has shaped American culture for 60 years. Lincoln Journal Star. 3 April 2006.
- Reif, Rita. ARTS/ARTIFACTS; Trivia Long Ago, Serious Treasures Now. The New York Times. 11 June 1995.
- Doege, Claudia. Paul Revere and the Raiders: History Repeats Itself, 1985.
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