Kix (cereal)

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Kix (cereal) Logo.jpg
Owner General Mills
Introduced 1937
The newest version of the Kix cereal box.

Kix is a cereal brand that was introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota.[1]

The cereals are extruded expanded puffed grain products made with whole grain corn. The grain is processed and expanded (water is added and the corn is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape by extrusion through a die. It was the first cereal manufactured with this process.[citation needed] Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.

Just months after the United States dropped an atomic bomb on Hiroshima, Kix offered an atomic bomb ring in exchange for a box top and 15 cents.[2][3] The ring was purported to detect radiation.

In her book Paul Revere and the Raiders: History Repeats Itself, Claudia Doege purports that Barry Mann and Cynthia Weil were initially inspired to write the song "Kicks" by a box of Kix.[4] The song was popularized by Paul Revere & the Raiders in 1966.

List of products[edit]

General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. Currently, in regular Kix all total sugars are about 10% by weight, which equals out to about 3 grams of sugar per serving.[citation needed] The following is a list of Kix products:[5]

  • Original Kix
  • Honey Kix
  • Berry Berry Kix

Advertising slogans[edit]

"Kid Tested, Mother Approved." (Introduced in 1978.)

"Kids love Kix for what Kix has got/Moms love Kix for what Kix has not." (TV commercial jingle, 1980s.)


  1. ^ "Brands: Cereals: Kix". General Mills. Retrieved 2 February 2014. 
  2. ^ Reeves, Bob. The bomb has shaped American culture for 60 years. Lincoln Journal Star. 3 April 2006.
  3. ^ Reif, Rita. ARTS/ARTIFACTS; Trivia Long Ago, Serious Treasures Now. The New York Times. 11 June 1995.
  4. ^ Doege, Claudia. Paul Revere and the Raiders: History Repeats Itself, 1985.
  5. ^ "Kix: Products". Kix official website. Retrieved 1 February 2014. 

External links[edit]