Klipfolio Dashboard

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Klipfolio, Inc.
Type Private company
Industry Executive Dashboard, Dashboard, BI Application
Founded 2001
Headquarters Ottawa, Canada
Area served Global
Key people Allan Wille (CEO)
Peter Matthews (CXO)
Mark Priatel (Sr. Architect)
James Scott (CTO - left 2011)
Products Klipfolio Dashboard for web & mobile
Klipfolio Dashboard for desktop
Klipfolio Dashboard Developer Edition
Klipfolio Dashboard Manager
Klipfolio Publisher
Website http://www.klipfolio.com

Klipfolio Inc., is a Canadian Software company founded in 2001 and headquartered in Ottawa, Ontario.[1] With the emergence of XML, RSS, news aggregators and widgets in 2001, the company initially focused on the consumer market, and later moved into the dashboard and business intelligence space. Klipfolio has clients today in the Americas, Europe and Asia Pacific. The company is now focused on their cloud dashboard platform.

Products[edit]

Klipfolio Dashboard is an online dashboard platform for building real-time business dashboards. It allows business users to connect to many data services, automate data retrieval, and then manipulate and visualize the data. Klipfolio uses a schema-less architecture that allows non-technical end users to more easily connect to data sources, and separates data from presentation to more efficiently use and reuse datasources throughout the platform.

Klipfolio Dashboard has built-in formula editing, allowing end-users to transform, combine, slice, and filter any data before visualizing it. Users are able to access the dashboard from their desktop, tablet, TV, and mobile phone, and share it with colleagues by granting access to the dashboard, or by scheduling email reports.

History[edit]

Serence is the former name of a Canadian corporation known for its Klipfolio Dashboard KPI dashboards or enterprise dashboards. In 2008, Serence rebranded the company as Klipfolio Inc. to take advantage of the brand recognition of Klipfolio Dashboard in the marketplace. The move reflected an increased emphasis by the firm on the enterprise or business dashboard market.

The story of Serence and Klipfolio begins in 2001 when Allan Wille (CEO) and Peter Matthews (Chief Experience Officer — CXO) pursue their vision of a simple application that assembles current information from multiple sources into a single, consistent, and coherent presentation format. Firms like PointCast pioneered a similar market in the mid 1990s. But the convergence of new technologies like XML, RSS, and ubiquitous broadband along with growing expectations from users in the late ’90s hinted at a future that Allan and Peter were excited to explore. Joined a month later by James Scott (CTO), this trio represents the founding drive behind Serence and the Klipfolio Dashboard community.

The first version of Klipfolio Dashboard appeared later that year. As an early RSS reader,[2][3][4] it leveraged this emerging technology to gather the information required to populate its various Klips.

2002 represented a year of busy start-up activity for the company. The application evolved to include a JavaScript-based semantic markup language which created relationships among disparate bits of data, helped to present these data bits in a consistent manner, and allowed a developer to create and modify Klips. Additionally, a strong belief in user interface, and information design excellence, drawing on the work by Edward Tufte and,[5] the company has adopted a very responsible and clean design philosophy.

To avoid various integration and performance challenges associated with off-the-shelf code, the research and development team opted for proprietary internal systems including an XML parser, HTTP stack and novel CSS-based matching architecture. These developments were all designed to fit within a core code package that is still less than 500 KB.

At the same time, the public’s prevailing interest in start-up technology stories combined with the firm's interest in media coverage resulted in a unique relationship with The Ottawa Business Journal. As the Serence team grew, pursued investment, research and development, and clients, The Ottawa Business Journal[6] followed the story in a year long series of articles that represented the print equivalent of reality television and wide exposure for a young firm.

For online retailers, publishers, and other e-businesses, Klipfolio Dashboard was among the first branded desktop applications (known today as Rich Internet Applications). These RIAs represented an additional opt-in advertising channel that facilitated two-way interaction with customers rather than passive brand promotion. Over time, household names like Staples, Intel and H&R Block began to take advantage of what Klipfolio Dashboard had to offer for their customers.

By 2007, the company's primary focus had shifted[7] to the operational business intelligence market. For the enterprise, Klipfolio Dashboard is used to increase the visibility of business-critical information of key performance indicators from different corporate databases and applications. To take advantage of these benefits, enterprise clients such as Lufthansa, EMC and IBM have since deployed Klipfolio Dashboard as part of their operational business intelligence strategy.

In late 2011, Klipfolio launched Klipfolio Dashboard as a cloud-hosted service.[8]

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