Kmart Australia

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Kmart Australia Limited
Type Subsidiary
Industry Retail
Founded 1969
Headquarters Mulgrave, Victoria,
Australia
Number of locations

191 Kmart Stores (2013)

263 Kmart Tyre and Auto
Area served Australia & New Zealand
Key people
Revenue
  • IncreaseA$4.24 billion (2013)
Operating income
  • IncreaseA$344 million (2013)
Total assets
  • IncreaseA$2.14 billion (2013)
Employees 26,000
Parent Wesfarmers
Website Kmart.com.au
References: ,[1][2]

Kmart Australia Limited is a chain of discount stores owned by Wesfarmers. It operates 170 stores in Australia and 15 in New Zealand,[3] with its head office located in Mulgrave, Victoria.

History[edit]

The original Kmart Australia logo until 1991.

Kmart Australia Limited was born out of a joint venture between G.J Coles & Coy Limited (Coles) and S.S. Kresge Company in the United States, with Kresge owning 51% of the common stock in the company. They began organising to develop Kmart stores in Australia in 1968.[4]

The first store opened in Burwood East, Victoria, in April 1969, with over 40,000 people passing through the checkouts on the first day.[5] The doors had been closed 45 minutes after opening as a safety measure.[6]

Logo from 1991-2006, This logo was exclusive to Kmart Stores in Australia and New Zealand. This style logo still sees ongoing use today, primarily with store signage.
Kmart store at Kurralta Park in Adelaide's western suburbs.
Entrance to Kmart, located in Sturt Mall, in Wagga Wagga, NSW.
Kmart is an anchor tenant of the Meridian Mall, Dunedin, New Zealand.

In 1978 Kresge exchanged its 51% stake in Kmart Australia for a 20% stake in Coles.[4] In 1994 Coles bought back all shares held by Kresge.[4]

A long-term licensing agreement allows Wesfarmers to use the Kmart name in Australia and New Zealand.[citation needed]

In 2006, Coles Group announced plans for Kmart, along with BI-LO and the Coles Group liquor brands, to be merged into the Coles brand.[7] The first re-branded store was planned to open in 2007, with 40 stores, mostly former 'Super K' stores divided last decade into separate Coles and Kmart stores, reformed into Coles Superstores. By March 2007 the plans for these super centres were deferred pending the sale of all or part of Coles Group,[8] and in August 2007, incoming owners Wesfarmers said super centres would almost certainly not proceed.[9]

Kmart's performance immediately prior to the Wesfarmers takeover was poor. In May 2007, it reported a sales drop of 3.2% for the third quarter, and an overall drop in sales of 3.9% for the first three quarters.[10]

In August 2007 Wesfarmers said it would consider selling all or part of Kmart, or converting some stores to the Target brand.[11] Wesfarmers took control of Coles Group in November 2007 and by March 2008 had decided to retain Kmart and invest $300m in the chain over the next five years.[12]

After continuing poor performance in 2009, the 2010 financial year saw a large increase in EBIT, reporting revenue of A$4.02 billion (equivalent to A$4.02 billion in 2014) and an EBIT of A$190 million (equivalent to A$190 million in 2014), an increase in EBIT of over 74%.[13]

On November 15, 2012, Australia's first multi-level Kmart will open in Adelaide's Rundle Mall.[14] [15]

As at September 2012, Kmart had 170 stores trading across Australia - 50 in NSW/ACT, 43 in Victoria, 36 in Queensland, 21 in Western Australia, 13 in South Australia, 5 in Tasmania and 2 in the Northern Territory. There are 15 stores located in New Zealand.[16]

Store concepts[edit]

Current store concepts[edit]

Kmart Tyre and Auto Service located in Wagga Wagga, New South Wales
  • Kmart is a chain of discount stores that include merchandise such as home entertainment goods, photographic equipment and developing, camping and fishing goods, sporting goods, toys, kitchenware, small appliances, storage & home organisation, Manchester, confectionery, stationery, books, cards & party goods, furniture, garden supplies, automotive equipment, lighting, hardware, luggage, cosmetics, clothing and footwear. Most Kmarts have photo centres, which also allow Hewlett-Packard's Snapfish customers to collect online orders.[17] The photo centres have operated in conjunction with Hewlett-Packard since 2009, after Kmart ended a 30-year partnership with Kodak Australia.[18]
  • Kmart Tyre and Auto Service is a chain of auto centers that specialises in automotive accessories, car servicing, tyres, check-ups and motor vehicle insurance. Historically, these stores are usually (but not always) attached to a Kmart store. In early 2006 a number of vehicle servicing facilities at Shell service stations became Kmart Tyre and Auto Service outlets. As of August 2012 there were 260 Kmart Tyre & Auto Service outlets throughout Australia.

Former store concepts[edit]

  • Kmart Garden Super Centres specialised in garden, plants and garden furniture. Most of these stores were standalone, "big box" stores in a warehouse format that sold Kmart manufactured or branded outdoor living items. From 1999 to 2007 there were 6 such centres, 4 in Victoria (Chadstone, Fountain Gate, Campbellfield and Watergardens), plus Windsor (Queensland) and Casula (NSW). Kmart closed all the centres in 2007 with the sole exception of the Campbellfield store, (the only store integrated with an existing Kmart store) which was downsized instead, claiming the concept didn't fit its future business strategy.[19]
  • Super Kmart was a hypermarket chain existing between 1982 and 1989. The stores sold all the same lines as regular Kmart stores, plus those sold by Coles Supermarkets. The concept was abandoned by Coles Myer Ltd in 1989 with the existing stores split into two separate stores, a standard Kmart store and a Coles New World supermarket.[20]
  • Holly's Restaurant During the 1980s and 1990s, every Kmart store had a Holly's in-store restaurant. Starting from the late 1980s, they were progressively shut down across the country, with the last Holly's at Kmart Horsham closing down on June 25, 2010.
  • Girl Xpress was planned as clothing store chain for young urban women. A concept store was trialled at Burwood East, Victoria from 2006, however was later discontinued. Girl Xpress has been retained however, as a Kmart house brand.
  • Clearance Centre Kmart briefly trialled a clearance centre concept at Ringwood, Victoria from November 2006 until June 2007.
  • Kmart Food A former supermarket chain operated by Kmart. At least one store existed and opened alongside the first Kmart at Burwood East in 1969.

Community[edit]

Kmart Wishing Tree Appeal[edit]

Since 1988, Kmart and The Salvation Army have collected over five million gifts from customers, which are then distributed to those in need.[21][22] The concept for the Kmart Wishing Tree Appeal first came about when Eve Mitchell, a team member from the Kmart store in Noarlunga suggested Kmart use its network of stores as gift collection points, assisting charity groups at Christmas.[23] Over 464,000 gifts were donated to the 2010 appeal.[24]

Controversy[edit]

ANZAC Day[edit]

In February 2010 Kmart requested permission from the NSW State Government to open their stores on Anzac Day prior to the traditional 1pm time, claiming their customers would be severely inconvenienced by their closure.[25] The request was followed by criticism from politicians, ex-Diggers and their customers. Kmart's Managing Director Guy Russo withdrew the request in early March, apologising to the community and taking full responsibility admitting he was personally responsible.[26]

Girl Xpress Underwear[edit]

In November 2011 Kmart sold female underwear aimed at its youth market which were considered sexually inappropriate. The underwear contained text such as: 'call me' and 'I ♥ rich boys'. The garments were withdrawn from sale and an apology was given after they received complaints from customers.[27]

See also[edit]

References[edit]

  1. ^ "Wesfarmers 2013 Full Year Report". Retrieved 26 August 2013. 
  2. ^ "Wesfarmers: Our Businesses - Kmart". Retrieved 28 July 2011. 
  3. ^ "Wesfarmers 2012 Full Year Report". Retrieved 17 August 2012. 
  4. ^ a b c "Sears Holdings: Kmart Timeline (US)". Retrieved 18 August 2011. 
  5. ^ "Kmart Australia: The Kmart Story". Retrieved 12 August 2011. 
  6. ^ "Hundreds of bargain-hunters queue to shop in K-Mart". The Age. 1 May 1969. p. 13. Retrieved 19 April 2010. 
  7. ^ "Strategy Update: Driving Value for our Shareholders" (PDF). Coles Group (News Release). 21 September 2006. Archived from the original on 2007-09-02. Retrieved 9 August 2007. 
  8. ^ "Coles defers supercentre strategy as sell-off looms". New Zealand Herald. 20 March 2007. Retrieved 9 August 2007. [dead link]
  9. ^ "'Mini-Kmarts' to hold off rivals". Australian Financial Review. 20 August 2007. p. 15. 
  10. ^ "Coles Group 2007 third quarter sales" (PDF). Coles Group (News Release). 17 May 2007. Archived from the original on 18 August 2011. 
  11. ^ "Wesfarmers plans Coles investment, restructuring". Reuters. 16 August 2007. Retrieved 8 September 2011. 
  12. ^ "Wesfarmers puts $300m into Kmart". The Age, Melbourne. 20 March 2008. Retrieved 8 September 2011. 
  13. ^ "Wesfarmers 2010 Full Year Report" (PDF). Retrieved 12 August 2011. 
  14. ^ "Our toy story signals battle in city's mall". Adelaide Now. 21 October 2011. Retrieved 10 May 2012. 
  15. ^ "Kmart Supplier Update". Retrieved 2 August 2012. 
  16. ^ "Wesfarmers 2012 supplementary information". 
  17. ^ "Kmart Online Photo Centre". Retrieved 28 July 2011. 
  18. ^ "Kmart to launch HP Photo Centre 4.0 nationwide". 18 August 2009. Retrieved 28 July 2011. 
  19. ^ "Kmart Garden Super Centre Announcement". Retrieved 7 September 2011. 
  20. ^ "Coles Scraps Super Kmart Stores". Retrieved 7 September 2011. 
  21. ^ "Salvation Army - Kmart Wishing Tree Appeal". Retrieved 1 August 2011. 
  22. ^ "Five Millionth Gift" (PDF). Retrieved 1 August 2011. 
  23. ^ "About the Kmart Wishing Tree Appeal". Retrieved 1 August 2011. 
  24. ^ "Kmart Wishing Tree Appeal". Retrieved 1 August 2011. 
  25. ^ "Kmart wants us shopping on ANZAC Day". Retrieved 17 August 2011. 
  26. ^ "Kmart backflips over ANZAC Day trading". Retrieved 17 August 2011. 
  27. ^ "Kmart pulls disgusting sleazy girls underwear off shelves". Retrieved 15 August 2012. 

External links[edit]