|Headquarters||New York, New York, USA|
Jose Ferreira: CEO
Knewton is an adaptive learning company that has developed a platform to personalize educational content. The Knewton platform allows schools, publishers, and developers to provide adaptive learning for any student. Knewton recently announced a partnership with Pearson Education to power the publisher's digital content, including the MyLab and Mastering series. The company also builds its own adaptive learning products, including a developmental math program and test prep courses for the GMAT, LSAT, and SAT.
The company was founded in 2008 by Jose Ferreira, a former executive at Kaplan, Inc. In its first round of funding, Knewton raised $2.5 million in investment capital from Accel Partners, Reid Hoffman, Ron Conway, and Josh Kopelman at First Round Capital. In April 2009 Knewton closed a $6 million round of funding led by Bessemer Venture Partners with returning investors, and in April 2010 Knewton closed a $12.5 million round of funding led by FirstMark Capital with returning investors. In October 2011 the company closed a $33 million series D round of funding, led by the Founders Fund and Pearson.
Knewton uses adaptive learning technology to identify each student's particular strengths and weaknesses. Concepts are tagged at very specific levels, which allows the platform to make custom recommendations based on students’ proficiency and needs. The company first launched with a GMAT preparation course. Len Swanson and Rob McKinley who developed the original GMAT CATs for Educational Testing Service (ETS) and ACT, collaborated to write the scoring algorithms.
In January 2011, Arizona State University began powering developmental math and blended learning courses with Knewton’s adaptive technology. "The portion of students withdrawing from the courses fell from 13% to 6%, and pass rates rose from 66% to 75%".
Honors & Recognitions 
In July 2009, Knewton was selected to the 2009 AlwaysOn Global 250 List and was named Category Winner in the Digital Education field.
In September 2011, Knewton was named to the Dow Jones VentureWire FastTech 50 list of most innovative startups.
In February 2012, Knewton was named number 47 on Fast Company's World's 50 Most Innovative Companies list.
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- Schonfeld, Erick (2011-10-31). "Founders Fund Leads $33 Million D Round In Learning Startup Knewton". TechCrunch. Retrieved 2011-10-31.
- "Knewton GMAT Prep Course", About.com, January , 2009
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- Upbin, Bruce (2012-02-22). "Knewton Is Building The World's Smartest Tutor". Forbes. Retrieved 2011-03-16.
- Amazon Names Finalists For $100,000 Startup Challenge
- "AWS Start-Up Challenge", aws.amazon.com/, November 13, 2008
- New York City Hot 125
- Thirty-One Visionary Companies Selected as Technology Pioneers 2011
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