Knewton
 |
|
| Type | Technology |
|---|---|
| Industry | Internet, Education |
| Founded | 2008 |
| Headquarters | New York, New York, USA |
| Key people |
Jose Ferreira: CEO |
| Employees | 77 |
| Website | [1] |
Knewton is an adaptive learning company that has developed a platform to personalize educational content. The Knewton platform allows schools, publishers, and developers to provide adaptive learning for any student. Knewton recently announced a partnership with Pearson Education to power the publisher's digital content, including the MyLab and Mastering series.[1] The company also builds its own adaptive learning products, including a developmental math program and test prep courses for the GMAT, LSAT, and SAT.
The company was founded in 2008 by Jose Ferreira, a former executive at Kaplan, Inc. In its first round of funding, Knewton raised $2.5 million in investment capital from Accel Partners, Reid Hoffman, Ron Conway, and Josh Kopelman at First Round Capital.[2] In April 2009 Knewton closed a $6 million round of funding led by Bessemer Venture Partners with returning investors,[3] and in April 2010 Knewton closed a $12.5 million round of funding led by FirstMark Capital with returning investors.[4] In October 2011 the company closed a $33 million series D round of funding, led by the Founders Fund and Pearson.[5]
Knewton's offices are located at 100 5th Avenue in Manhattan, New York City.
Contents |
Description [edit]
Knewton uses adaptive learning technology to identify each student's particular strengths and weaknesses. Concepts are tagged at very specific levels, which allows the platform to make custom recommendations based on students’ proficiency and needs. The company first launched with a GMAT preparation course.[6] Len Swanson and Rob McKinley who developed the original GMAT CATs for Educational Testing Service (ETS) and ACT, collaborated to write the scoring algorithms.
In 1995, researchers now working for Knewton proved that the small question pool available to the Graduate Record Examination (GRE) computer-adaptive test made it vulnerable to cheating.[7]
In January 2011, Arizona State University began powering developmental math and blended learning courses with Knewton’s adaptive technology.[8] "The portion of students withdrawing from the courses fell from 13% to 6%, and pass rates rose from 66% to 75%".[9]
Honors & Recognitions [edit]
In November 2008, the company was a finalist in Amazon’s 2008 Start-Up Challenge.[10][11]
In July 2009, Knewton was selected to the 2009 AlwaysOn Global 250 List and was named Category Winner in the Digital Education field.[12]
In August 2010, Knewton was named to Lead411's New York City Hot 125.[13]
On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011.[14]
In September 2011, Knewton was named to the Dow Jones VentureWire FastTech 50 list of most innovative startups.[15]
In February 2012, Knewton was named number 47 on Fast Company's World's 50 Most Innovative Companies list.[16]
References [edit]
- ^ Upbin, Bruce (2011-10-31). "Pearson, Knewton Team Up To Personalize College". Forbes. Retrieved 2011-11-02.
- ^ Takahashi, Dean (2008-05-17). "Knewton raises $2.5 million for education services software". Venture Beat. Retrieved 2009-02-02.
- ^ Wauters, Robin (2009-04-07). "Knewton Bags $6 Million Series B Round For Adaptive Learning Platform". TechCrunch. Retrieved 2009-04-07.
- ^ Wauters, Robin (2010-04-19). "Educational Technology Company Knewton Scores $12.5 Million More". TechCrunch. Retrieved 2010-04-19.
- ^ Schonfeld, Erick (2011-10-31). "Founders Fund Leads $33 Million D Round In Learning Startup Knewton". TechCrunch. Retrieved 2011-10-31.
- ^ "Knewton GMAT Prep Course", About.com, January , 2009
- ^ Honan, William (1995-01-04). "Computer Admissions Test to Be Given Less Often". New York Times. Retrieved 2009-06-30.
- ^ Olster, Scott (2011-01-07). "Is the Google-fication of education underway?". CNN Money. Retrieved 2011-01-07.
- ^ Upbin, Bruce (2012-02-22). "Knewton Is Building The World's Smartest Tutor". Forbes. Retrieved 2011-03-16.
- ^ Amazon Names Finalists For $100,000 Startup Challenge
- ^ "AWS Start-Up Challenge", aws.amazon.com/, November 13, 2008
- ^ http://alwayson.goingon.com/permalink/post/32719
- ^ New York City Hot 125
- ^ Thirty-One Visionary Companies Selected as Technology Pioneers 2011
- ^ "Unveiling VentureWire’s FASTech 50: Most Innovative Start-Ups". Wall Street Journal. 2011-09-07. Retrieved 2011-10-31.
- ^ [source: http://www.fastcompany.com/most-innovative-companies/2012/knewton "The World's 50 Most Innovative Startups: Knewton"]. Wall Street Journal. 2012-02-14. Retrieved 2012-02-14.
