|Headquarters||New York, NY|
Jose Ferreira: Founder & CEO
|Services||Infrastructure platform for adaptive learning|
Knewton is an adaptive learning company that has developed a platform to personalize educational content. The Knewton platform allows schools, publishers, and developers to provide adaptive learning for any student. In 2011, Knewton announced a partnership with Pearson Education to enhance the company's digital content, including the MyLab and Mastering series. Additional partners announced include Houghton Mifflin Harcourt, Macmillan Education, and Triumph Learning. Knewton also offers two adaptive learning products of its own: a developmental math program and a test prep course for the GMAT.
The company was founded in 2008 by Jose Ferreira, a former executive at Kaplan, Inc. In its first round of funding, Knewton raised $2.5 million in investment capital from Accel Partners, Reid Hoffman, Ron Conway, and Josh Kopelman at First Round Capital. In April 2009 Knewton closed a $6 million round of funding led by Bessemer Venture Partners with returning investors, and in April 2010 Knewton closed a $12.5 million round of funding led by FirstMark Capital with returning investors. In October 2011 the company closed a $33 million series D round of funding led by the Founders Fund. In December 2013 the company closed a $51 million series E round of funding led by Atomico, joined by GSV Capital and returning investors.
Knewton's offices are at 100 5th Avenue in Manhattan, New York City.
Knewton is an adaptive learning technology provider that makes it possible for others to build adaptive learning applications. Knewton technology enables the company to perform "sophisticated, real-time analysis of reams of student performance data." Knewton uses adaptive learning technology to identify each student's particular strengths and weaknesses. Concepts are tagged at very specific levels, which allows the platform to make custom recommendations based on students’ proficiency and needs. The company first launched with a GMAT preparation course. Len Swanson and Rob McKinley, who developed the original GMAT CATs for Educational Testing Service (ETS) and ACT, collaborated to write the scoring algorithms.
In January 2011, Arizona State University began powering developmental math and blended learning courses with Knewton's adaptive technology. "The portion of students withdrawing from the courses fell from 13% to 6%, and pass rates rose from 66% to 75%".
Honors and recognitions
In July 2009, Knewton was selected to the 2009 AlwaysOn Global 250 List and was named Category Winner in the Digital Education field.
In August 2010, Knewton was named to Lead411's New York City Hot 125.
In September 2011, Knewton was named to the Dow Jones VentureWire FastTech 50 list of most innovative startups.
In February 2012, Knewton was named number 47 on Fast Company's World's 50 Most Innovative Companies list.
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- Heussner, Ki Mae (May 21, 2013). "Knewton teams up with Macmillan to bring adaptive learning beyond K-12 and higher ed". GigaOm. Retrieved 2013-05-28.
- "Knewton partners with Triumph Learning, takes first steps into K-12 space". EdSurge. March 5, 2013. Retrieved 2013-05-28.
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- Empson, Rip (December 19, 2013). "Powering Smart Content For Publishing Giants, Knewton Lands $51M To Take Personalized Learning Global". TechCrunch. Retrieved 2014-01-20.
- Webley, Kayla (June 6, 2013). "The Adaptive Learning Revolution". TIME. Retrieved 2013-06-13.
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- Upbin, Bruce (February 22, 2012). "Knewton Is Building The World's Smartest Tutor". Forbes. Retrieved 2011-03-16.
- Amazon Names Finalists For $100,000 Startup Challenge
- "AWS Start-Up Challenge", aws.amazon.com/, November 13, 2008
- New York City Hot 125
- Thirty-One Visionary Companies Selected as Technology Pioneers 2011
- "Unveiling VentureWire's FASTech 50: Most Innovative Start-Ups". Wall Street Journal. September 7, 2011. Retrieved 2011-10-31.
- "The World's 50 Most Innovative Startups: Knewton". Wall Street Journal. February 14, 2012. Retrieved 2012-02-14.