|Headquarters||New York, NY|
Jose Ferreira: Founder & CEO
|Services||Infrastructure platform for adaptive learning|
Knewton is an adaptive learning company that has developed a platform to personalize educational content. The Knewton platform allows schools, publishers, and developers to provide adaptive learning for any student. In 2011, Knewton announced a partnership with Pearson Education to enhance the company's digital content, including the MyLab and Mastering series. Additional partners announced include Houghton Mifflin Harcourt, Macmillan Education, and Triumph Learning. Knewton also offers two adaptive learning products of its own: a developmental math program and a test prep course for the GMAT.
The company was founded in 2008 by Jose Ferreira, a former executive at Kaplan, Inc. In its first round of funding, Knewton raised $2.5 million in investment capital from Accel Partners, Reid Hoffman, Ron Conway, and Josh Kopelman at First Round Capital. In April 2009 Knewton closed a $6 million round of funding led by Bessemer Venture Partners with returning investors, and in April 2010 Knewton closed a $12.5 million round of funding led by FirstMark Capital with returning investors. In October 2011 the company closed a $33 million series D round of funding led by the Founders Fund. In December 2013 the company closed a $51 million series E round of funding led by Atomico, joined by GSV Capital and returning investors.
Knewton's offices are at 100 5th Avenue in Manhattan, New York City.
Knewton is an adaptive learning technology provider that makes it possible for others to build adaptive learning applications. Knewton technology enables the company to perform "sophisticated, real-time analysis of reams of student performance data." Knewton uses adaptive learning technology to identify each student's particular strengths and weaknesses. Concepts are tagged at very specific levels, which allows the platform to make custom recommendations based on students’ proficiency and needs. The company first launched with a GMAT preparation course. Len Swanson and Rob McKinley, who developed the original GMAT CATs for Educational Testing Service (ETS) and ACT, collaborated to write the scoring algorithms.
In January 2011, Arizona State University began powering developmental math and blended learning courses with Knewton's adaptive technology. "The portion of students withdrawing from the courses fell from 13% to 6%, and pass rates rose from 66% to 75%".
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