Kool-Aid
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Kool-Aid is a brand of artificially flavored drink mix owned by the Kraft Foods Company.
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[edit] Invention and production
Kool-Aid was invented by Edwin Perkins and his wife Kitty in Hastings, Nebraska, USA. Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Ade. A few years later, it was renamed 'Kool-Aid', due to a change in U.S. government regulations regarding the need for fruit juice in products using the suffix "-ade"[citation needed][dubious ]. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953.[1]
Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame.
[edit] Advertising and promotion
The mascot of Kool-Aid, Kool-Aid Man is a large anthropomorphic frosty pitcher filled with Kool-Aid (usually cherry, though other flavors have been used). He was introduced in Kool-Aid advertising shortly after General Foods acquired the brand. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls, seemingly summoned by the making and imbibing of Kool-Aid by children. His catch phrase is "Oh, yeah!" For many years, the Kool-Aid Man was portrayed by a live-action actor in a giant pitcher suit; starting in the mid-1990s, the character was computer-generated. The most recent commercial, however, features a new actor in a whole-new pitcher costume.[citation needed]
[edit] Flavors
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The examples and perspective in this article may not represent a worldwide view of the subject. Please improve this article or discuss the issue on the talk page. (September 2008) |
| Original 6 flavors[2] | Cherry, Grape, Lime (discontinued)[3], Orange, Raspberry (discontinued), Strawberry[4] |
| Singles flavors[5] | Cherry, Grape, Orange, Tropical Punch |
| Sugar-Free flavors[citation needed] | Double Double Cherry, Triple Awesome Grape,Lemonade, Soarin' Strawberry Lemonade, Tropical Punch |
| Agua Frescas flavors[6] | Jamaica, Mandarina Tamarindo, Mango, Pineapple, Tangerine |
| Other flavors worldwide or previously available[6] | Apple, Berry Blue, Black Cherry, Bunch Berry, Blastin' Berry Cherry, Cherry, Cherry Cracker, Chocolate, Cola, Ecto-Cooler, Eerie Orange, Frutas, Frutas Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grapeberry Splash, Great Bluedini, Groselha, Guaraná, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemonade, Lemonade Sparkle, Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Tangerine, Tropical Punch, Watermelon-Cherry |
[edit] Other products
[edit] See also
[edit] References
- ^ "History of Kool-Aid". Hastings Museum of Culture and History. http://www.hastingsmuseum.org/koolaid/kahistory.htm. Retrieved on 2008-05-16.
- ^ Kool-Aid Days
- ^ Grosvenor, Charles R, Jr. (1995). "Food of the Eighties". In the 80s. http://www.inthe80s.com/food/limekoolaidandjello0.shtml. Retrieved on 2009-04-03.
- ^ "The History of Kool-Aid". Hastings Museum of Natural & Cultural History. 2008. http://www.hastingsmuseum.org/koolaid/kahistory.htm. Retrieved on 2009-04-03.
- ^ "Kool-Aid Powdered". http://www.kraftfoods.com/kf/Products/ProductInfoSearchResults.htm?CatalogType=1&BrandId=25&SearchText=Kool-Aid%20Powdered%20&PageNo=1.
- ^ a b Shaw, Scott (October 8, 2006). "Kool-Aid Komics". Oddball Comics. http://www.oddballcomics.com/article.php?story=2006-10-09. Retrieved on 2008-11-17.
[edit] External links
- KoolSpace at KraftFoods.com
- History of Kool-Aid from a museum in Hastings, Nebraska
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