Kopp's Frozen Custard
|Industry||fast casual restaurant|
|Founded||1950 in Milwaukee, Wisconsin|
|Headquarters||18880 W Bluemound Rd.
Brookfield, WI 53045-6079
|Area served||Milwaukee metropolitan area|
|Key people||Elsa Kopp, founder (deceased)
Karl Kopp (son), owner of Greenfield and Glendale stands
Dick McGuire, owner of Brookfield stand
|Products||frozen custard, jumbo burgers|
Kopp's Frozen Custard is a restaurant chain located in the Milwaukee, Wisconsin area. It specializes in frozen custard and large "jumbo" hamburgers. Founded by Elsa Kopp in 1950, the restaurants continue to be heralded by local publications for their quality food. They have locations in three Milwaukee suburbs.
Elsa Kopp opened the first Kopp's stand at 6005 W. Appleton Ave., Milwaukee, Wisconsin (now the site of Robert's Frozen Custard) in 1950. A German immigrant with no prior business experience, Kopp started the stand after her husband, Karl Kopp, developed Parkinson's disease.
Some support in starting the business came from Leon Schneider, a custard machine repairman (the founder of Leon's Frozen Custard in 1942), whom Elsa Kopp had met while working at a bakery.
The Kopp's frozen custard stand rose in popularity quickly during the 1950s and was soon seen as a Milwaukee staple.
The Glendale location (5373 N. Port Washington Ave.) is on the site of the former Milky Way drive-in restaurant, the inspiration for the external look of the Happy Days diner, Arnold's Drive-In.
Flavor of the day
By 1960 the Kopp's stand was successful enough that Elsa felt comfortable experimenting with more exotic frozen custard recipes. Initially she mixed chocolate and vanilla, in the process committing what many in the early frozen custard community considered a heretical act. After this, Kopp's began offering increasingly diverse concoctions which became their well known "flavor of the day" menu option. Kopp’s offers two unique flavors every day and a featured shake and sundae of the month. The featured flavors are often related to events for that day or month.
Joe Biden Visit
In June 2010, Vice President Joe Biden visited a Kopp’s Frozen Custard location while campaigning for Democratic Senator Russ Feingold. Biden asked the manager of Kopp’s what he owed for his custard. In response, the manager stated “Don’t worry, it’s on the house. Lower our taxes and we’ll call it even.” In response, Biden came back later to the manager and stated “Why don’t you say something nice instead of being a smart person all the time?” The story was covered by both local and national news agencies.
- "Kopp's, Oscar's top our custard dream team". Milwaukee Journal Sentinel.[dead link]
- "A peaches 'n' cream career". Milwaukee Journal Sentinel.[dead link]
- Trousil, Carrie. "Kopp's Frozen Custard". About.com Milwaukee. Retrieved 2013-10-04.
- "Custard Cool-Off". Shepherd Express.[dead link]
- Jane Stern; Michael Stern (4 June 2009). 500 Things to Eat Before It's Too Late: and the Very Best Places to Eat Them. Houghton Mifflin Harcourt. p. 238. ISBN 978-0-547-41644-1.
- Allison Engel; Margaret Engel (5 September 2000). Food Finds: America's Best Local Foods and the People Who Produce Them. HarperCollins. p. 236. ISBN 978-0-06-095837-4.