The Korean animation industry was in a period of crisis throughout the 2000s as depression born of the realities of being merely an industry the West gave factory-type drawing work to, began to sink in. This followed the 1990s, a period of explosive growth for the industry when Korean studios made most of their profits from OEM, mostly from the United States.
In many ways 2011 was a bright transitional year for Korean animation with "home-produced" animated feature films finally finding box office success in South Korea instead of the usual financial failure. As far as OEM is concerned, the likes of Rough Draft Korea (RDK) keep on landing new contracts which have seen Rough Draft perform the manual work on over 45 popular "Western" cartoon titles over the last 16 years.
Korean animation has boomed in popularity in Eastern Asia with the success of the series Pororo the Little Penguin and Origami Warriors in 2011, leading fans to want to discover more Korean animated product. This success is due to the perfecting of technique and financial returns being reinvested into new animated product.
The success of Japanese manga in western nations has resulted in some Korean manhwa being purposefully mis-marketed as such, in order to attract potential consumers who are typically less familiar with animation from Korea.
Some Korean animators still blame the booming Korean game industry for draining the animation industry's talent pool, but the box office success of the Korean animated film Leafie in 2011 in South Korea is inspiring a new generation.