Kotipizza

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Kotipizza Oyj
Type Julkinen osakeyhtiö
Industry Pizza restaurant chain
Founded 1987 (1987)
Founders Rabbe Grönblom
Headquarters Vaasa, Finland
Key people Tommi Tervanen (CEO)
Products Pizza
Revenue
  • IncreaseEUR 15,100,000 (2010)
Owners
  • Frankis Finland Oy (100%)
Website www.kotipizza.fi

Kotipizza Oyj is the largest pizza restaurant chain in the Nordic countries. Its head office is in the Vaskiluodon Satamaterminaali in Vaasa, Finland.[1]

Kotipizza was founded in 1987 by Rabbe Grönblom. In summer 2009, the Kotipizza chain included over 250 restaurants in over 130 municipalities. Some Kotipizza restaurants are located in conjunction with car service stations. The most northern Kotipizza restaurant in Finland is located in Karigasniemi in the municipality of Utsjoki. The overall revenue of the Kotipizza restaurant chain in 2012 was 72 million euro. Over 95% of the Kotipizza restaurants in Finland are operated by franchising. In addition to Finland, Kotipizza restaurants are found in Saint Petersburg, Estonia and in China in Suzhou, near Shanghai.[2][3] Kotipizza has been chosen as the best franchising chain of the year in 1992 and 2009.[4] Kotipizza's motto is "Pizza, Love & Understanding". Koti is Finnish and translates to "home". Some restaurants offer delivery and accept orders by phone or via the internet.

Pizza Berlusconi[edit]

Pizza Berlusconi.

Pizza Berlusconi is Kotipizza's name for its smoked reindeer pizza. With Pizza Berlusconi, Kotipizza won the America's Plate International pizza contest in New York in March 2008, beating the Italian-Americans, who got second place, and the Australians at third.[5]

Kotipizza named its smoked reindeer pizza "Pizza Berlusconi" in its advertising campaign and menu in early summer 2008 after Prime Minister of Italy Silvio Berlusconi. Kotipizza did this to mock Berlusconi's statements from 2005 that he had to "endure" Finnish cuisine,[6] when he joked disparagingly about Finns eating "marinated reindeer." Although marinated reindeer is a common dish in Lapland and Alaska, in Finland the meat is traditionally stewed or dried.[7]

References[edit]

  1. ^ "Yhteystiedot & Palaute." Kotipizza. Retrieved on 11 October 2011. "Käyntiosoite: Vaskiluodon Satamaterminaali II kerros, 65170 Vaasa"
  2. ^ Kotipizza information[dead link]
  3. ^ Operations report 2003[dead link]
  4. ^ Kotipizza awarded as best franchising chain, 24 April 2009. Kotipizza website.
  5. ^ Anneli Hertsi: Berlusconi Pizza gains fame in Italy, 15 June 2008. Kauppalehti.
  6. ^ "Playboy" Berlusconi irks Finland, 23 June 2005. BBC.
  7. ^ "Reindeer Pizza Named after Berlusconi". Corriere.it. 2008-06-13. Retrieved 2013-04-03. 

External links[edit]