|Traded as||NASDAQ: KRFT
S&P 500 Component
|Headquarters||Northfield, Illinois, U.S.|
|Area served||United States and Canada|
|Key people||John Cahill
|Products||List of products|
|Revenue||US$ 18.339 billion (2012)|
|Operating income||US$ 2.670 billion (2012)|
|Net income||US$ 1.642 billion (2012)|
|Total assets||US$ 23.329 billion (2012)|
|Total equity||US$ 3.572 billion (2012)|
The company was formed in 2012 by a demerger from Kraft Foods Inc., which in turn was renamed Mondelēz International. The new Kraft Foods Group is a North American grocery business, while Mondelēz is a multinational snack and confectionary company. Kraft Foods Group is an independent public company; it is listed on the NASDAQ.
On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called Kraft Foods Group, Inc. The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc. and was refocused as an international snack and confection company.
On November 19, 2013, it was ruled that Starbucks will have to pay Kraft Foods Inc. $2.7 billion because of an early contract termination. The money will go to Mondelez International, Inc.
Sponsorships and promotions
Kraft is an official partner and sponsor of Major League Soccer and sponsors the Kraft Nabisco Championship, one of the four "majors" on the LPGA tour. The company also sponsored the Kraft Fight Hunger Bowl, a post-season college football bowl game, from 2010-2012.
Kraft HockeyVille is a Canadian reality television series developed by CBC/SRC Sports and sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey. The contest revolves around a central theme of community spirit in Canada and is directed by Mike Dodson.
Kraft has released an iPad app called "Big Fork Little Fork" which, in addition to games and other distractions, has information regarding how to use Kraft foods in nutritious ways. This app costs $1.99; a version for home computers is available on Apple's App Store.
Kraft is also involved in political sponsorship. According to The Guardian, Kraft helps to finance the State Policy Network a group of conservative activists who are interested in coordinating an "assault" against public sector rights and services in the key areas of education, healthcare, income tax, workers' compensation and the environment in 2014.
- Capri Sun US License
- Kraft, including Kraft Dinner, Kraft Singles, Kraft Mayo
- Maxwell House
- Oscar Mayer
- RIDG's Finer Foods, licensing name used by Kraft addressing Bull's-Eye Barbecue Sauce
For years, Kraft purchased paper for its packaging from Asia Pulp & Paper, the third largest paper producer in the world, which was labeled as a “forest criminal” for destroying “precious habitat” in Indonesia’s rainforest. In 2011, when Kraft cancelled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Kraft for efforts made towards forest protection, for "taking rainforest conservation seriously."
- "Kraft Foods Group to Join Nasdaq 100". Fox Business. March 8, 2013. Retrieved April 2, 2013.
- "2012 Annual Report". Kraft Foods.
- "About Us". Kraft Foods. Retrieved May 9, 2013.
- "Kraft Foods Inc.". Funding Universe. 2002. Archived from the original on August 19, 2010. Retrieved March 10, 2008.
- "2009 Fact Sheet." Kraft Foods. 6/7. Retrieved January 30, 2011. "Corporate Offices Kraft Foods Inc. Three Lakes Drive Northfield, IL 60093"
- "Financial News Release: Kraft Foods Announces Filing Of Form 10 Registration Statement For Planned Spin-Off Of North American Grocery Company". PR Newswire. April 2, 2012. Retrieved April 9, 2012.
- Rushe, Dominic (March 21, 2012). "Kraft spins off snacks business into new Mondelez International company". The Guardian (London). Retrieved March 21, 2012.
- "Starbucks To Pay Kraft $2.7 Billion For Early Contract Termination". Vending Machine News. Retrieved November 19, 2013.
- "Big Fork Little Fork". KraftRecipes.Com. Retrieved January 4, 2011.
- Kleinberg, Adam (January 4, 2011). "Why Every Brand Needs an Open API for Developers". Mashable.Com. Retrieved January 4, 2011.
- Pilkington, Ed; Goldenberg, Suzanne (December 5, 2013). "State conservative groups plan US-wide assault on education, health and tax". The Guardian (London). Retrieved December 6, 2013.
- "Largest Brands". Kraft Foods Group. 2012. Retrieved October 28, 2012.
- "Paper Giant Pledges to Leave the Poor Rainforest Alone. Finally. Asia Pulp & Paper—the notorious destroyer of pristine tiger and orangutan habitat—says it's changing its ways.". Mother Jones. Retrieved 2013-11-27.
- Phil Radford. "Hasbro Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved 2013-11-27.
- Official website
- Meals With Kraft Kraft's meal inspiration website
- Kraft Foods Radio Show from cjly.net