Kraft Mayo

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Kraft Mayonnaise or Kraft Mayo is a brand of mayonnaise made by Kraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched[1] with a celebrity-based ad campaign by HGTV's Design Star judges Candice Olson, Genevieve Gorder and Vern Yip.

History[edit]

Kraft Mayo was introduced in 1930,[2] before Kraft's similar product, Miracle Whip, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test--Americans who are preferring the taste of Kraft Mayo over Miracle Whip. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded to light and fat-free. In 2002, Kraft Mayo expanded to other bottle shapes like easy squeeze and all-out versions of the brand. In 2008, Kraft released a new mayonnaise with olive oil, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.

Flavors[edit]

  • Kraft Real Mayonnaise
  • Kraft Light Mayonnaise-Same as the original version, but with less calories and fat.
  • Kraft Fat Free Mayonnaise
  • Kraft Mayo with olive oil-Recent flavor of Kraft Mayo. This flavor is the same as the regular version, but flavored with olive oil and has less fat and calories [3] than the regular version of Kraft Mayo.

References[edit]

External links[edit]