Krating Daeng
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| Type | Energy drink |
|---|---|
| Country of origin |  Thailand |
| Related products | Bacchus-F |
Krating Daeng (Thai: กระทิงแดง) is a sweetened, non-carbonated energy drink. The drink is mostly sold in Asia but can be found in Austria, Sweden, Australia, Canada and New Zealand where it is sometimes renamed "Thai Red Bull". [1] Krating Daeng was the basis for the creation of the best selling energy drink in the world, Red Bull.
The recipe is based on Bacchus-F of South Korea and Lipovitan of Japan, earlier energy drinks that were introduced to Thailand. It contains water, cane sugar, caffeine, taurine, inositol and B-vitamins. Krating Daeng sales soared across Asia in the 1970s and 1980s, especially among truck drivers, construction workers and farmers. Truck drivers used to drink it to stay awake during the long late night drive. The working class image was boosted by sponsorship of Thai boxing matches, where the logo of two red bulls charging each other was often on display. The bulls pictured are gaurs, not cattle.
The Thai product was transformed into a global brand by Dietrich Mateschitz, an Austrian entrepreneur [2]. Mateschitz was international marketing director for Blendax, a German toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.[3] He cooperated with T.C Pharmaceuticals, adapted the formula and composition to western tastes and launched Red Bull in 1987.
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Front of Krating Daeng.
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Back of Krating Daeng.
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_can_back.JPG)
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