Kreayshawn

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Kreayshawn
Kreayshawn performing 2011.jpg
Background information
Birth name Natassia Gail Zolot
Also known as DJ Kreayshawn
Born (1989-09-24) September 24, 1989 (age 25)
San Francisco, California, U.S.
Origin Oakland, California
Genres Hip hop
Occupations Rapper, music video director
Years active 2008–present
Labels Columbia
Associated acts White Girl Mob (V-Nasty, Lil Debbie), Lil B, L$D[1]
Website kreayshawn.com

Natassia Gail Zolot (born September 24, 1989),[2] better known by her stage name Kreayshawn, is an American rapper, creative director of OK 1984 and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she released the music video to her debut single "Gucci Gucci", to internet viral success. The popularity of the song and its video led to a recording contract with Columbia Records soon after. Kreayshawn released her debut studio album, entitled Somethin' 'Bout Kreay, on September 14, 2012.

Life and career[edit]

1989–2009: Early life and career beginnings[edit]

Natassia Gail Zolot was born on September 24, 1989, in San Francisco. She has Ashkenazi Jewish[3] ancestry from Russia on her mother's side.[4] Her mother, Elka Zolot, is a former member of the San Francisco garage punk band The Trashwomen.[5] Kreayshawn moved to East Oakland[6] and got her first video camera at age ten, and started documenting her raps and films about herself and everyday life.[7] At the age of 13, she enrolled at MetWest high school, which she described as a "new alternative type of high school".[8] Instead of having the usual classes, such as English and mathematics, she had to take an internship at a local radio station three days a week. She was dissatisfied with the lack of work and wanted to go to a normal high school, so she switched to Oakland High School. However, according to Kreayshawn, she "went to none of [her] classes, ever" at her new school, which led to her finishing the term with a 0.0 grade point average and getting expelled for truancy.[8] After taking a short break, she went to Alameda High School but after a few months she was expelled for threatening to throw a watermelon at a schoolmate.[6] After the incident, she then enrolled in the continuation high school, Island High, where she then completed her sophomore year. While attending, she began skipping school for weeks on end. After two weeks, she returned to find out the school moved to a different location. Since she had no address or any contact with the school she was unable to find the new location and never went back.[8]

At the age of 16, she moved to live with her aunt in Berkeley and was taking care of her little cousin. She later moved again to live with her friend V-Nasty and enrolled in a work program, where she passed her GED test. After graduating, she received financial support from her work program and used the money to get her own apartment.[8] She became employed at IKEA, and was also selling marijuana and working a short-lived stint as a "Craigslist pimp" in her spare time.[6] When she was 17, she got a laptop and began recording songs and exploring her interest in cinematography, by shooting music videos for local artists such as Lil B.[9] Her videos caught the attention of dean Patrick Kriwanek, and she attended Berkeley Digital Film Institute with a full scholarship for two semesters.[10] She then moved to Los Angeles to pursue her music video career.[7] Her manager Chioke McCoy, whom she met while directing a video for DB tha General, encouraged her take on a music career of her own.[11]

Kreayshawn performed in the hip hop group the White Girl Mob (WGM). The group included her friends V-Nasty[12] and Lil Debbie. The White Girl Mob, after many disputes, disbanded in 2012. However, the entire White Girl Mob crew appears in Kreayshawn's video "Go Hard (La.La.La)".[13]

2010–2012: "Gucci Gucci" and Somethin 'Bout Kreay[edit]

In 2010, Kreayshawn released her first mixtape, Kittys x Choppas,[14] as well as her first music video for the song "Bumpin Bumpin." On May 16, 2011, she released a music video for her single "Gucci Gucci", which generated nearly three million views on YouTube in the first three weeks. "Gucci Gucci," according to Kreayshawn, is a song coaxing people to wear their own styles and not succumb to being "basic bitches,"[15] The popularity of her "Gucci Gucci" video caught the attention of several record labels, and Kreayshawn quickly signed a contract with Columbia Records.[16] Kreayshawn's management was contacted by the label representing the Red Hot Chili Peppers about directing a music video[17] for the band's single, "The Adventures of Rain Dance Maggie" (from the album, I'm with You).[18] In August 2011, Billboard ranked Kreayshawn number 34 on their Social 50 chart for her presence on social media.[19]

Kreayshawn sparked controversy during a Tinychat freestyle, wherein she insulted rapper Rick Ross by calling him "fake." She later retracted her statements and described it as a misunderstanding;[20] however, a few days following her statement, Kreayshawn continued making negative remarks about Ross's body weight, once again calling him "fake" and stating that "he can't rap."[21] These remarks eventually led to Rick Ross verbally threatening Kreayshawn and her manager Chioke "Stretch" McCoy[22] entourage during the 2011 MTV Video Music Awards. She was nominated for the MTV Video Music Award for Best New Artist, but lost the category to Tyler, The Creator. She also hosted the Red Carpet event.[23][24] The same night, nude pictures of herself were leaked via her Twitter being hacked.[25][26] She claimed the photos were taken when she was underage.[27][28]

In July 2011, Kreayshawn's first physical release, Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1, came out on cassette tape via Clan Destine Records.[29] Produced by Nattymari with features by V-Nasty and Yung Hawaii Slim[30] among others, the release was limited to 100 copies and celebrated Memphis' culture of murky, underground rap distributed via tape. Side A of the tape is available for free online via clothing company Mishka NYC, while the instrumental side B is tape exclusive.[31] In 2012, Kreayshawn was nominated for the O Music Awards.

Kreayshawn's debut studio album, Somethin' 'Bout Kreay was released for digital download on September 14, 2012 under Columbia Records in the United States.[32] It was released on CD elsewhere on September 25, 2012.[33] The singles, "Breakfast", featuring 2 Chainz, and "Go Hard (La.La.La)" precede the album. A music video was released for "Blasé Blasé" exclusively through HungerTV.

2013–present: Motherhood and upcoming EP[edit]

On May 5, 2013, Kreayshawn announced via her Instagram that she is expecting her first child.[34] She gave birth to her son, Desmond, on September 18, 2013.[35][36] On one of her YouTube videos she stated that she's working on an EP. On February 15, Kreayshawn vlogged her at the shoot for her new line of jewelry along with her appearing in a new music video with Bukkweatbill for their song "Pipe Down"[37] Kreayshawn announced in a vlog released on February 22, 2014 that she has recorded several songs that might be on her upcoming EP, she also announced that she had an interest in getting a production crew together and to start directing again along with making a reel.[38] In the same vlog, she also said that she had been unsigned from her label after she had had her first child. On July 24, Kreayshawn released a collection of chokers called "Hella Cute". Kreayshawn has been the creative director of OK 1984 since releasing her first collection last summer.[39][40] She also released a new song "Pizza Song".[41] When responding to a fan on Twitter, Kreayshawn stated that she was working on music and would have something out by the end of 2014 hopefully.[42]

Artistry[edit]

Influences[edit]

Kreayshawn has stated that the biggest influences on her rapping style are the Spice Girls and Missy Elliott.[43] Kreayshawn states that Missy Elliot is her strongest influence because "she's always been stylish, and she’s always kept her own thing going." In an interview for M.I.S.S., Kreayshawn stated that there were several musicians she was a major fan of, some include Waka Flocka Flame, Cool Keith, Aaliyah, and The Spice Girls.[44][45]

Musical style[edit]

Critics of Kreayshawn's music cite cultural appropriation and "exploitation of African American culture."[46] West coast rapper Game released a diss track, titled "Uncle Otis", containing lyrics criticizing Kreayshawn for her alleged use of the word 'nigga'[47] though she has never used the word in her music, she has expressed frustration at repeatedly having to account for her friend V-Nasty's use of the word.[6] She's working together with Grimes and Lady Tragik as the Alternative Hip-Hop/Seapunk group L$D.[1]

Accolades & Legacy[edit]

In 2011 Kreayshawn was listed as on of the 19 most important white rappers in 2011 in the same list like Eminem or Mac Miller by Business Insider.[48] Furthermore Kreayshawn is one of the most successful artist in terms of social media at the moment especially compared to the poor sale numbers of her debut album. She was ranked #1 on Billboard's Next Big Sound[49] with almost 700.000 Facebook fans presently.[50] On Instagram she has more than 300.000 followers.[51] Therefor she was placed on Billboard's Social Chart as #35 briefly.[52] Her 2011 hit song Gucci Gucci was critically heavily acclaimed while referred by Pitchfork as #141 of The 200 Best Tracks of the Decade So Far.[53] Writing: "An amateur pops off with a genuine hit—it's nearing 50 million views, aka Bieber numbers—and suddenly everyone has to make sure you know she didn't write her own lyrics, that everyone just liked the beat, it was really the Odd Future cosign, that the writer deserves the credit, that anything can and must be taken from her. But "Gucci Gucci", a perfect pop-rap record, has sustained, because Kreayshawn was at its center. Not that collaboration didn't help it come together: DJ Two Stacks' beat was immediate and hooky, and the song's lyrics are eminently quotable. But the spirit of Kreayshawn was what people wanted, what captured our eyes and ears. Down to the quotidian detail, she got what it was like to be a young and urbane hip-hop head in 2011, growing up on the Cool Kids and Curren$y, choosing style over fashion, dealing Adderall out of your backpack and shooting music videos for the gangster rapper up the street. In one record she built a universe—and transformed "basic" into the slang term heard round the world. — David Drake"[53] Gucci Gucci was included in many music critic year-end lists.

Publication Accolade Year Rank
MTV 25 Best Songs of 2011 2011 #23[54]
Pitchfork The Top 100 Tracks of 2011 2011 #48[55]
Complex The 25 Best Songs of 2011 2011 #9[56]
Popmatters The 75 Best Songs of 2011 2011 #24[57]

Feuds[edit]

Rick Ross[edit]

A few weeks before 2011's MTV Video Music Awards, Kreayshawn had dissed rapper Rick Ross several times by referencing him in one of her songs with the lyrics "I’m about to grab a knife, you tryin’ to play me like a boss, But you faker than Rick Ross"[58] and also making several live streams saying he was fake. After the 2011 VMAs, a video surfaced online showing Kreayshawn's security talking to Rick Ross and his crew, with Kreayshawn being lead out of the building shortly after. Kreayshawn revealed in a radio interview that she and Rick Ross had talked it out and everything was fine between the two.[59] Kreayshawn also ended up including the song "Left Ey3" where she dissed Rick Ross on her debut album "Somethin' 'Bout Kreay", with the lyrics referencing Rick Ross changed.

Azealia Banks[edit]

Kreayshawn had a brief feud with American rapper Azealia Banks on Twitter in early January 2012 after Kreayshawn had retweeted a link of Azealia Banks' video for her song "212" on PornHub, Banks responded with a string of tweets telling Kreayshawn that she couldn't rap and wasn't funny for tweeting the link.[60] Kreayshawn responded by telling Banks that she was a fan of her music and that Banks' frustration was confusing to her. After several tweets from Banks describing her anger towards Kreayshawn retweeting a video of her song on a PornHub video, Kreayshawn told Azealia "Come on you mad because I retweeted your link? Because I like your music? Pffff get outta here! Not a fan anymore." Several months later after their Twitter feud, Banks tweeted her apologies to Kreayshawn and offered to do a collaboration with Kreayshawn and Angel Haze. Kreayshawn accepted her apology and stated her looking forward to them collaborating on music.[61]

V-Nasty[edit]

Tension rose between Kreayshawn and her close friend and fellow White Girls Mob member V-Nasty after their group broke up. V-Nasty wrote a string of Tweets to Kreayshawn about her "being fake", dissing fellow White Girl Mob member Lil Debbie's video for her debut single "Ratchets", claiming that Kreayshawn doesn't write her own lyrics, and that Kreayshawn didn't want to share fame with V-Nasty and Lil Debbie.[62] The results of the feud have not been publicly revealed, but V-Nasty said that she and Lil Debbie were fine but she and Kreayshawn weren't. Lil Debbie spoke about her and Kreayshawn's relationship in an interview for VLADTV saying that she and Kreayshawn still don't talk and she congratulated Kreayshawn on being pregnant. She went on to say in the interview that Kreayshawn had kicked her out of White Girl Mob after Lil Debbie's constant partying and never being in the studio affected recording their music.[63] It is also unknown whether Kreayshawn and Lil Debbie are talking again or not.

Discography[edit]

Awards and nominations[edit]

Year Award Category Work Result
2011 MTV Video Music Award Best New Artist Kreayshawn Nominated
2012 O Music Awards Best Artist with a Cameraphone Kreayshawn Nominated

References[edit]

  1. ^ a b http://www.mtvhive.com/2012/06/11/lady-tragik-grimes-kreayshawn-lsd-project/
  2. ^ "California Birth Index, 1905–1995". Center for Health Statistics. California Department of Health Services. 
  3. ^ The Weekly Schmooze: All hail El Bloombito,” Jerusalem Post.
  4. ^ Kreayshawn: “There Are, Like, Times When It Sucks Being White”. Colorlines (August 3, 2011). Retrieved on 2011-09-05.
  5. ^ Hutchins, Andy.(2011-05-27) Beyond Kreayshawn: The Women In Hip-Hop Who The Internet Should Freak Out About Next – New York Music – Sound of the City. Blogs.villagevoice.com. Retrieved on 2011-09-05.
  6. ^ a b c d "Kreayshawn: About To Blow? (2011 Cover Story)". Complex. Retrieved March 1, 2013. 
  7. ^ a b "On the verge: Rapper Kreayshawn –". Usatoday.com. October 1, 2011. Retrieved November 22, 2011. 
  8. ^ a b c d "Kreayshawn reminisces about high school". Kreayshawn via YouTube. Retrieved 8 January 2014. 
  9. ^ Rebecca Nicholson (October 1, 2011). "Kreayshawn: haters are 'old and don't know what swag is' | Music". London: The Guardian. Retrieved November 22, 2011. 
  10. ^ "Who Is Kreayshawn?". Complex. Retrieved November 22, 2011. 
  11. ^ Abebe, Nitsuh (June 17, 2011). "Krea Is the Latest Controversial White Rapper". Vulture. Retrieved March 1, 2013. 
  12. ^ Rebecca Haithcoat (November 10, 2011). "V-Nasty as She Wants to Be – Page 1 – Music – Los Angeles". LA Weekly. Retrieved November 22, 2011. 
  13. ^ Palmer, Tamara. "Kreayshawn Kicks Lil Debbie Out of White Girl Mob, Basic Bitches Mourn". SF Weekly. Retrieved December 7, 2011. 
  14. ^ Interview with "Gucci Gucci" Rapper Kreayshawn: Music. GQ. Retrieved on 2011-09-05.
  15. ^ Weaver, Joshua R. (June 8, 2011). "Kreayshawn: Gucci Gucci Rapper's Just Not Good". Theroot.com. Retrieved November 22, 2011. 
  16. ^ Rapper Kreayshawn Inks Deal With Columbia Records. rapfix.mtv.com
  17. ^ Red Hot Chili Peppers Video 'Crazier' With Kreayshawn Calling Shots – Music, Celebrity, Artist News. MTV (June 30, 2011). Retrieved on 2011-08-18.
  18. ^ Video Sneak Peek: Red Hot Chili Peppers, 'The Adventures Of Rain Dance Maggie' » MTV Buzzworthy Blog. Buzzworthy.mtv.com. Retrieved on 2011-08-18.
  19. ^ "Kreayshawn - Chart history". Billboard. Retrieved 2013-11-07. 
  20. ^ "Kreayshawn Didn't 'Intentionally' Dis Rick Ross". MTV.com. 
  21. ^ "Kreayshawn Caught Dissing Rick Ross Again". BET.com. 
  22. ^ Rick Ross and Kreayshawn Verbally Spar at the VMAs. PopCrush. Retrieved on 2011-09-05.
  23. ^ MTV Talent Charms Kreayshawn On The VMA Black Carpet » MTV Remote Control Blog. Remotecontrol.mtv.com (August 28, 2011). Retrieved on 2011-09-05.
  24. ^ Kelly Rowland | Video. MTV. Retrieved on 2011-09-05.
  25. ^ Romero, Dennis (August 30, 2011). "Nude Photos of Kreayshawn Are From Anonymous Offshoot Called Hollywood Leaks, Which Targets Celebrities – Los Angeles News – The Informer". Blogs.laweekly.com. Retrieved November 22, 2011. 
  26. ^ Maeby, Liana. (August 31, 2011) Kreayshawn Claims She Was Underage in Leaked Nude Photos. Crushable. Retrieved on 2011-09-05.
  27. ^ Kreayshawn. Kreayshawn.tumblr.com. Retrieved on 2011-09-05.
  28. ^ "Guess Which VMA Nominated Artist Has Topless Photos Floating Around!!!". PerezHilton.com. Retrieved November 22, 2011. 
  29. ^ "ClanDestineRecords – Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1". Clandestinerecords.bigcartel.com. Retrieved March 1, 2013. 
  30. ^ "Nattymari Presents Kreayshawn & SortaHuman – Murdered in Memphis Vol. 1 (Cassette, Album) at Discogs". Discogs.com. Retrieved March 1, 2013. 
  31. ^ "Nattymari Presents Murdered in Memphis Starring Kreayshawn & SortaHuman by Мишка Bloglin on SoundCloud – Hear the world’s sounds". Soundcloud.com. Retrieved March 1, 2013. 
  32. ^ "Somethin 'Bout Kreay [Explicit]: Kreayshawn: MP3 Downloads". Amazon.com. Retrieved March 1, 2013. 
  33. ^ Somethin Bout Kreay. "Somethin Bout Kreay: Kreayshawn: Music". Amazon.com. Retrieved March 1, 2013. 
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  35. ^ "Twitter / KREAYSHAWN: Yee I had my a baby boy". Twitter.com. Retrieved 2013-11-07. 
  36. ^ "Instagram". Instagram. Retrieved 2013-11-07. 
  37. ^ https://www.youtube.com/watch?v=lzERLc3p3nw
  38. ^ https://www.youtube.com/watch?v=3_2XqRjsU7M
  39. ^ http://www.mtv.com/news/1875725/kreayshawn-chokers/
  40. ^ http://www.ballerstatus.com/2014/07/23/kreayshawn-launches-hella-cute-choker-collection/
  41. ^ https://soundcloud.com/djtwostacks/kreayshawn-dj-two-stacks-pizza-song
  42. ^ https://twitter.com/KREAYSHAWN/status/500832624969920512
  43. ^ "Kreayshawn: The Interview! | Mtv Uk". Mtv.co.uk. Retrieved March 1, 2013. 
  44. ^ http://www.missomnimedia.com/2011/06/women-making-history-kreayshawn/
  45. ^ https://www.youtube.com/watch?v=lag3WMqyk6I#t=94
  46. ^ Viera, [Bene Viera]. "Kreayshawn: Another Case of Appropriating Black Culture". Sutton New Media LLC. Retrieved August 1, 2011. 
  47. ^ Langhorne, Cyrus. "Game Defends 'White B*tch' Kreayshawn Diss". 4CONTROL Media, Inc. Retrieved August 1, 2011. 
  48. ^ http://www.businessinsider.com/mac-miller-eminem-kreayshawn-2011-11?op=1
  49. ^ http://www.billboard.com/artist/306077/kreayshawn/chart?f=1167
  50. ^ https://www.facebook.com/kreayshawn
  51. ^ http://instagram.com/kreayshawn
  52. ^ http://www.billboard.com/articles/news/468183/kreayshawn-explodes-onto-the-social-50-chart
  53. ^ a b http://pitchfork.com/features/staff-lists/9466-the-top-200-tracks-of-2010-2014/3/
  54. ^ Beyonce, Britney Spears And More: 25 Best Songs Of 2011 - Music, Celebrity, Artist News | MTV.com
  55. ^ http://pitchfork.com/features/staff-lists/8726-the-top-100-tracks-of-2011/6/
  56. ^ 9. Kreayshawn "Gucci Gucci" — The 25 Best Songs of 2011 | Complex
  57. ^ The 75 Best Songs of 2011 | PopMatters
  58. ^ http://necolebitchie.com/2011/08/video-rick-ross-and-kreayshawn-involved-in-confrontation-the-vmas/
  59. ^ http://globalgrind.com/2011/09/15/kreayshawn-ends-rick-ross-beef-over-steak-dinner-dj-khaled-photos/
  60. ^ http://globalgrind.com/2012/01/05/bury-da-beef-kreayshawn-azealia-banks-fire-shots-each-other-twitter-details/
  61. ^ popcrush.com/azealia-banks-ends-feud-with-kreayshawn-starts-twitterbeef-with-jim-jones/
  62. ^ http://www.sfstation.com/2012/12/04/v-nasty-vs-kreayshawn-war-of-words-on-twitter/
  63. ^ https://www.youtube.com/watch?v=IehyFK-YlKA

External links[edit]