Kreayshawn

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Kreayshawn
Kreayshawn performing 2011.jpg
Background information
Birth name Natassia Gail Zolot
Also known as DJ Kreayshawn, Based Goddess
Born (1989-09-24) September 24, 1989 (age 24)
San Francisico, California, U.S.
Origin Oakland, California
Genres Hip hop
Occupations Rapper, music video director
Years active 2008–Present
Labels Columbia
Associated acts White Girl Mob (V-Nasty, Lil Debbie) Lil B, 2 Chainz
Website kreayshawn.com

Natassia Gail Zolot (born September 24, 1989),[1] better known by her stage name Kreayshawn, is an American rapper and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she released the music video to her debut single "Gucci Gucci", to internet viral success. The popularity of the song and its video led to a recording contract with Columbia Records soon after. Kreayshawn released her debut studio album, entitled Somethin' 'Bout Kreay, on September 14, 2012.

Life and career[edit]

1989–2009: Early life and career beginnings[edit]

Natassia Gail Zolot was born on September 24, 1989, in San Francisco. She has Russian ancestry on her mother's side.[2] Her mother, Elka Zolot, is a former member of the San Francisco garage punk band The Trashwomen.[3] Kreayshawn moved to East Oakland[4] and got her first video camera at age ten, and started documenting her raps and films about herself and everyday life.[5] At the age of 13, she enrolled at MetWest high school, which she described as a "new alternative type of high school".[6] Instead of having the usual classes, such as English and mathematics, she had to take an internship at a local radio station three days a week. She was dissatisfied with the lack of work and wanted to go to a normal high school, so she switched to Oakland High School. However, according to Kreayshawn, she "went to none of [her] classes, ever" at her new school, which led to her finishing the term with a 0.0 grade point average and getting expelled for truancy.[6] After taking a short break, she went to Alameda High School but after a few months she was expelled for threatening to throw a watermelon at a schoolmate.[4] After the incident, she then enrolled in the continuation high school, Island High, where she then completed her sophomore year. While attending, she began skipping school for weeks on end. After two weeks, she returned to find out the school moved to a different location. Since she had no address or any contact with the school she was unable to find the new location and never went back.[6]

At the age of 16, she moved to live with her aunt in Berkeley and was taking care of her little cousin. She later moved again to live with her friend V-Nasty and enrolled in a work program, where she passed her GED test. After graduating, she received financial support from her work program and used the money to get her own apartment.[6] She became employed at IKEA, and was also selling marijuana and working a short-lived stint as a "Craigslist pimp" in her spare time.[4] When she was 17, she got a laptop and began recording songs and exploring her interest in cinematography, by shooting music videos for local artists such as Lil B.[7] Her videos caught the attention of dean Patrick Kriwanek, and she attended Berkeley Digital Film Institute with a full scholarship for two semesters.[8] She then moved to Los Angeles to pursue her music video career.[5] Her manager Chioke McCoy, whom she met while directing a video for DB tha General, encouraged her take on a music career of her own.[9]

Kreayshawn performed in the hip hop group the White Girl Mob (WGM). The group included her friends V-Nasty[10] and Lil Debbie. The White Girl Mob, after many disputes, disbanded in 2012. However, the entire White Girl Mob crew appears in Kreayshawn's video "Go Hard (La.La.La)".[11]

2010–2012: "Gucci Gucci" and Somethin 'Bout Kreay[edit]

In 2010, Kreayshawn released her first mixtape, Kittys x Choppas,[12] as well as her first music video for the song "Bumpin Bumpin." On May 16, 2011, she released a music video for her single "Gucci Gucci", which generated nearly three million views on YouTube in the first three weeks. "Gucci Gucci," according to Kreayshawn, is a song coaxing people to wear their own styles and not succumb to being "basic bitches,"[13] The popularity of her "Gucci Gucci" video caught the attention of several record labels, and Kreayshawn quickly signed a contract with Columbia Records.[14] Kreayshawn's management was contacted by the label representing the Red Hot Chili Peppers about directing a music video[15] for the band's single, "The Adventures of Rain Dance Maggie" (from the album, I'm with You).[16] In August 2011, Billboard ranked Kreayshawn number 34 on their Social 50 chart for her presence on social media.[17]

Kreayshawn sparked controversy during a Tinychat freestyle, wherein she insulted rapper Rick Ross by calling him "fake." She later retracted her statements and described it as a misunderstanding;[18] however, a few days following her statement, Kreayshawn continued making negative remarks about Ross's body weight, once again calling him "fake" and stating that "he can't rap."[19] These remarks eventually led to Rick Ross verbally threatening Kreayshawn and her manager Chioke "Stretch" McCoy[20] entourage during the 2011 MTV Video Music Awards. She was nominated for the MTV Video Music Award for Best New Artist, but lost the category to Tyler, The Creator. She also hosted the Red Carpet event.[21][22] The same night, nude pictures of herself were leaked via her Twitter being hacked.[23][24] She claimed the photos were taken when she was underage.[25][26]

In July 2011, Kreayshawn's first physical release, Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1, came out on cassette tape via Clan Destine Records.[27] Produced by Nattymari with features by V-Nasty and Yung Hawaii Slim[28] among others, the release was limited to 100 copies and celebrated Memphis' culture of murky, underground rap distributed via tape. Side A of the tape is available for free online via clothing company Mishka NYC, while the instrumental side B is tape exclusive.[29] In 2012, Kreayshawn was nominated for the O Music Awards.

Kreayshawn's debut studio album, Somethin' 'Bout Kreay was released for digital download on September 14, 2012 under Columbia Records in the United States.[30] It was released on CD elsewhere on September 25, 2012.[31] The singles, "Breakfast", featuring 2 Chainz, and "Go Hard (La.La.La)" precede the album. A music video was released for "Blasé Blasé" exclusively through HungerTV. In 2014, Kreayshawn revealed that she earned only one cent from the sales of Somethin' 'Bout Kreay.[32]

2013–present: Motherhood[edit]

On May 5, 2013, Kreayshawn announced via her Instagram that she is expecting her first child.[33] She gave birth to her son, Desmond, on September 18, 2013.[34][35] On one of her YouTube videos she stated that she's working on an EP. [36]

Musical style and controversy[edit]

Kreayshawn was influenced to rap by the Spice Girls and Missy Elliott.[37] Critics of her music cite cultural appropriation and "exploitation of African American culture."[38] West coast rapper Game released a diss track, titled "Uncle Otis", containing lyrics criticizing Kreayshawn for her alleged use of the word 'nigga'[39] though she has never used the word in her music, she has expressed frustration at repeatedly having to account for her friend V-Nasty's use of the word.[4]

Discography[edit]

Studio albums[edit]

Title Album details Peak chart positions
US
[40]
US Heat
[40]
US R&B
[40]
US Rap
[40]
Somethin' 'Bout Kreay 112 2 19 16

Mixtapes[edit]

Title Album details
Kittys x Choppas
  • Released: November 2, 2010
  • Format: Digital download
  • Label: Independent
Murdered In Memphis Vol. 1
(with SortaHuman)
  • Released: July, 2011
  • Format: Cassette
  • Label: Clan Destine
Kreayshawn x the Bay
  • Released: September 26, 2011
  • Format: Digital download
  • Label: Independent
Young, Rich & Flashy
  • Released: February 29, 2012
  • Format: Digital download
  • Label: Independent

Singles[edit]

List of singles, with selected chart positions and certifications, showing year released and album name
Title Year Peak chart positions Certifications Album
US
[40]
US Heat
[40]
US R&B
[40]
US Rap
[40]
UK
[41]
UK R&B
[42]
"Gucci Gucci" 2011 57 1 62 18 77 22 Somethin 'Bout Kreay[44]
"Breakfast (Syrup)"
(featuring 2 Chainz)
2012
"Go Hard (La.La.La)"
"—" denotes a title that did not chart, or was not released in that territory.

Promotional singles[edit]

List of promotional singles, showing year released and album name
Title Year Album
"Bumpin' Bumpin'" 2010 Kittys x Choppas
"Summertime"
(featuring V-Nasty)
2012 Somethin 'Bout Kreay

Guest appearances[edit]

List of songs with guest appearances by Kreayshawn
Title Year Album Artist(s)
"Stuntin' Hard" 2011 Ballin' wit No Deal 1.0 G4 Boyz
"Murder" T.R.U. REALigion 2 Chainz
"Drum N Based" (Like to play)" Crayotic City Vol.2 STARRSET
"Firetruck" Before, Volume 1 The Madden Brothers, Hollywood Holt
"U Trippy Mane" Blue Dream & Lean Juicy J
"Stop Square" 2012 Hey Jultopia
"More Bitches" Doin Number$ V-Nasty, Roach Gigz
"Ratchet" Your Girl Does Party Millionaires
"When I'm Clownin' (Kuma's Clownin' Remix)" Mike E. Clark's Extra Pop Emporium Insane Clown Posse
"Clothes Come Off" 2013 Concealer Jeffree Star
"Kill Bill" Round 3 Sasha Go Hard
"Pussy Magnet" Roachy Balboa III Roach Gigz
"ESO" Maxwell Park Bobby Brackins
"Marble Phone" N/A Yung Lean
"Pipe Down" N/A Bukkweat Bill

Music videos[edit]

  • "I Like You Like You" – BeME
  • "Fuchsia Glaze" – Ka'ra Kersey
  • "I Do My Own Thing" – Dread
  • "Ride by" – The Brother-hood
  • "Like a Martian" – Lil B
  • "They Can Tell" – The Brother-hood (featuring YP)
  • "So Many" – Krisstaxx (featuring Novaboy)
  • "Insane" – Lil B
  • "We Eatin' " – Novaboy
  • "Based World 1989" – Lil B
  • "Guilty by Association" – D.B. Tha General
  • "Best of Me" – Krisstaxx (featuring Young Eez)
  • "Murder" – 2 Chainz
  • "SNRS" – Soulja Boy Tell 'Em
  • "Gucci Gucci" – Kreayshawn
  • "Bumpin' Bumpin'" – Kreayshawn
  • "Breakfast" – Kreayshawn (featuring 2 Chainz)
  • "Kicked Out Da Club" – Chippy Nonstop
  • "Go Hard (La.La.La)" – Kreayshawn
  • "Goin' Up" – Iamsu! (featuring Wiz Khalifa)

Awards and nominations[edit]

Year Award Category Work Result
2011 MTV Video Music Award Best New Artist Kreayshawn Nominated
2012 O Music Awards Best Artist with a Cameraphone Kreayshawn Nominated

References[edit]

  1. ^ "California Birth Index, 1905–1995". Center for Health Statistics. California Department of Health Services. 
  2. ^ Kreayshawn: “There Are, Like, Times When It Sucks Being White”. Colorlines (August 3, 2011). Retrieved on 2011-09-05.
  3. ^ Hutchins, Andy.(2011-05-27) Beyond Kreayshawn: The Women In Hip-Hop Who The Internet Should Freak Out About Next – New York Music – Sound of the City. Blogs.villagevoice.com. Retrieved on 2011-09-05.
  4. ^ a b c d "Kreayshawn: About To Blow? (2011 Cover Story)". Complex. Retrieved March 1, 2013. 
  5. ^ a b "On the verge: Rapper Kreayshawn –". Usatoday.com. Retrieved November 22, 2011. 
  6. ^ a b c d "Kreayshawn reminisces about high school". Kreayshawn via YouTube. Retrieved 8 January 2014. 
  7. ^ Rebecca Nicholson. "Kreayshawn: haters are 'old and don't know what swag is' | Music". The Guardian. Retrieved November 22, 2011. 
  8. ^ "Who Is Kreayshawn?". Complex. Retrieved November 22, 2011. 
  9. ^ Abebe, Nitsuh (June 17, 2011). "Krea Is the Latest Controversial White Rapper". Vulture. Retrieved March 1, 2013. 
  10. ^ Rebecca Haithcoat (November 10, 2011). "V-Nasty as She Wants to Be – Page 1 – Music – Los Angeles". LA Weekly. Retrieved November 22, 2011. 
  11. ^ Palmer, Tamara. "Kreayshawn Kicks Lil Debbie Out of White Girl Mob, Basic Bitches Mourn". SF Weekly. Retrieved December 7, 2011. 
  12. ^ Interview with "Gucci Gucci" Rapper Kreayshawn: Music. GQ. Retrieved on 2011-09-05.
  13. ^ Weaver, Joshua R. (June 8, 2011). "Kreayshawn: Gucci Gucci Rapper's Just Not Good". Theroot.com. Retrieved November 22, 2011. 
  14. ^ Rapper Kreayshawn Inks Deal With Columbia Records. rapfix.mtv.com
  15. ^ Red Hot Chili Peppers Video 'Crazier' With Kreayshawn Calling Shots – Music, Celebrity, Artist News. MTV (June 30, 2011). Retrieved on 2011-08-18.
  16. ^ Video Sneak Peek: Red Hot Chili Peppers, 'The Adventures Of Rain Dance Maggie' » MTV Buzzworthy Blog. Buzzworthy.mtv.com. Retrieved on 2011-08-18.
  17. ^ "Kreayshawn - Chart history". Billboard. Retrieved 2013-11-07. 
  18. ^ "Kreayshawn Didn't 'Intentionally' Dis Rick Ross". MTV.com. 
  19. ^ "Kreayshawn Caught Dissing Rick Ross Again". BET.com. 
  20. ^ Rick Ross and Kreayshawn Verbally Spar at the VMAs. PopCrush. Retrieved on 2011-09-05.
  21. ^ MTV Talent Charms Kreayshawn On The VMA Black Carpet » MTV Remote Control Blog. Remotecontrol.mtv.com (August 28, 2011). Retrieved on 2011-09-05.
  22. ^ Kelly Rowland | Video. MTV. Retrieved on 2011-09-05.
  23. ^ Romero, Dennis (August 30, 2011). "Nude Photos of Kreayshawn Are From Anonymous Offshoot Called Hollywood Leaks, Which Targets Celebrities – Los Angeles News – The Informer". Blogs.laweekly.com. Retrieved November 22, 2011. 
  24. ^ Maeby, Liana. (August 31, 2011) Kreayshawn Claims She Was Underage in Leaked Nude Photos. Crushable. Retrieved on 2011-09-05.
  25. ^ Kreayshawn. Kreayshawn.tumblr.com. Retrieved on 2011-09-05.
  26. ^ "Guess Which VMA Nominated Artist Has Topless Photos Floating Around!!!". PerezHilton.com. Retrieved November 22, 2011. 
  27. ^ "ClanDestineRecords – Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1". Clandestinerecords.bigcartel.com. Retrieved March 1, 2013. 
  28. ^ "Nattymari Presents Kreayshawn & SortaHuman – Murdered in Memphis Vol. 1 (Cassette, Album) at Discogs". Discogs.com. Retrieved March 1, 2013. 
  29. ^ "Nattymari Presents Murdered in Memphis Starring Kreayshawn & SortaHuman by Мишка Bloglin on SoundCloud – Hear the world’s sounds". Soundcloud.com. Retrieved March 1, 2013. 
  30. ^ "Somethin 'Bout Kreay [Explicit]: Kreayshawn: MP3 Downloads". Amazon.com. Retrieved March 1, 2013. 
  31. ^ Somethin Bout Kreay. "Somethin Bout Kreay: Kreayshawn: Music". Amazon.com. Retrieved March 1, 2013. 
  32. ^ Estevez, Marjua. "Kreayshawn Earned One Cent From Her Album’s Sales". XXL. Retrieved 18 January 2014. 
  33. ^ "Kreayshawn Announces Pregnancy on Instagram". MTV. Retrieved May 10, 2013. 
  34. ^ "Twitter / KREAYSHAWN: Yee I had my a baby boy". Twitter.com. Retrieved 2013-11-07. 
  35. ^ "Instagram". Instagram. Retrieved 2013-11-07. 
  36. ^ https://www.youtube.com/watch?v=lzERLc3p3nw
  37. ^ "Kreayshawn: The Interview! | Mtv Uk". Mtv.co.uk. Retrieved March 1, 2013. 
  38. ^ Viera, [Bene Viera]. "Kreayshawn: Another Case of Appropriating Black Culture". Sutton New Media LLC. Retrieved August 1, 2011. 
  39. ^ Langhorne, Cyrus. "Game Defends 'White B*tch' Kreayshawn Diss". 4CONTROL Media, Inc. Retrieved August 1, 2011. 
  40. ^ a b c d e f g h Kreayshawn - Awards at Allmusic
  41. ^ The Zobbel Website (Press "2011" under "UK Record Sales")
  42. ^ 2011-09-24 Top 40 R&B Singles
  43. ^ "Gold & Platinum Searchable Database – September 16, 2013". RIAA. Retrieved September 16, 2013. 
  44. ^ "Kreayshawn Talks New Album, Working With Diplo". Pitchfork. March 22, 2012. Retrieved March 22, 2012. 

External links[edit]