Kred Influence Measurement
Kred is a dual score to distinguish a person's Influence (the likelihood that someone will trust a person and act upon their posts) and Outreach (the propensity to share other people's content forward). "We think this – the Kred scoring system – is strong because it's reflective of the foundations of strong relationships everywhere: trust and generosity," said CEO Rich in an interview.
Kred provides separate discrete scores for a user's overall social network participation as well as its affiliation with interest-based communities. Community membership is determined by words used in a person's Twitter Bio as well as keywords and hashtags they have historically used in their posts. In addition, a person is included as a member of a community if they are found to have high Influence within that community regardless of whether they have used the keywords that would automatically identify them as such. “We look for small close networks of people and look for how they can be just as influential as rockstars,” Rich said in a 2011 interview with TechCrunch.
Kred is unique in providing a fully transparent view of the actions that compose any user's score. Users can see an Activity Statement recounting every action that has added to their Influence and Outreach scores. They are also able to access anyone else's Activity Statement to review the sources of their score. "We want to be transparent, so you can actually see how this thing is put together," said Rich.
On June 26, 2012, Kred announced "Rewards" based upon one's score, giving away discounts and product samples.
- Gale, Porter. "Hello, Klout. Meet 'Kred'". Advertising Age. Retrieved 21 October 2011.
- Peterson, Tim. "Kred Story Tracks Social Influence 'Beyond being just a number'". Adweek. Retrieved 22 August 2012.
- Isaac, Mike. "With New Kred and Klout Revamps, It’s Makeover Season for Social Influence". All Things D. Retrieved 22 August 2012.
- Carr, David. "Kred Tells The Story Of Social Media Influence". Information Week. Retrieved 22 August 2012.
- Peak, Krystal. "Kred debuts feature to improve social footprint". Vator. Retrieved 22 August 2012.
- Lazar, Shira. "Social Media Breakdown: How Kred Can Make Your Business Smarter". Entrepreneur. Retrieved 21 October 2011.
- "Kred Scoring Guide". Retrieved 8 May 2012.
- Schonfeld, Erick. "You Might Have Klout, But What’s Your Kred?". TechCrunch. Retrieved 20 October 2011.
- Newton, Casey (30 September 2011). "PeopleBrowsr's Kred eyes social metrics precision". San Francisco Chronicle. Retrieved 20 October 2011.
- Costine, Josh. June 26, 2012. "Kred Starts Offering Rewards So Maybe You’ll Finally Give A Damn About Your Influence Score." http://techcrunch.com/2012/06/26/kred-rewards/