kulula.com

From Wikipedia, the free encyclopedia
Jump to: navigation, search
kulula.com
Kulula logo.gif
IATA
MN
ICAO
CAW
Callsign
COMAIR
Founded 2001
Hubs
Focus cities
Fleet size 10
Destinations 6
Parent company Comair Limited
Headquarters Bonaero Park, Kempton Park, Ekurhuleni, Gauteng, South Africa
Key people Erik Venter, Iain Meaker
Website kulula.com

kulula.com, sometimes simply known as kulula, (from the Nguni languages of Zulu and Xhosa, meaning It's easy[a]) is a South African no-frills airline, operating on major domestic routes out of OR Tambo International Airport and Lanseria International Airport, both just outside of Johannesburg.[1]

The airline's headquarters are located at Bonaero Park, Kempton Park, Ekurhuleni, Gauteng.[2]

History[edit]

kulula.com was established in July 2001 and started operations as South Africa's first 'no-frills' carrier in August of that year. The stated aim is to position kulula.com as more than just an airline brand, but to include booking, paying and making 'the complete travel experience' affordable.[3]

In July 2012 kulula announced[4] that they were operating the first of seven brand new Boeing Next Generation 737-800s, with three to be in operation before the end of that year, and the remaining four to be delivered in 2015 and 2016.

Corporate affairs[edit]

Ownership[edit]

kulula.com is not a separate company, but is a trading name of Comair Limited,[3] which also operates flights as a British Airways franchisee.

Business trends[edit]

Financial and operational results for kulula.com are not separately disclosed, but are fully incorporated within the annual results for Comair Limited (for years ending 30 June).

Destinations[edit]

As of June 2013 kulula.com serves the following destinations:

 South Africa

Fleet[edit]

Kulula.com Boeing 737-400 ZS-OAF on approach to OR Tambo International Airport

As of December 2012, the kulula.com fleet consists of the following aircraft with an average age of 9.3 years:[5]

kulula Fleet
Aircraft Total Orders Passengers Notes
Boeing 737-400 1 0
162
To be replaced By 737-800
Boeing 737-800 9 1
186
Total 10 1

Livery[edit]

kulula.com has become known for its distinctive, brightly coloured and often humorous livery.[6] One of the aircraft, known as Flying 101, is covered with a legend describing the different parts of the airplane.[7]

Inflight services[edit]

kulula.com offers food and drinks as a buy-on-board programme.[8] The in-flight magazine khuluma, has a readership base of 200,000 per month.

Marketing dispute during the 2010 FIFA World Cup[edit]

In 2010 kulula.com was forced by FIFA to stop a campaign describing itself as the "Unofficial National Carrier of the You-Know-What",[9][10] which took place "Not next year, not last year, but somewhere in between",[11] obviously referring to the 2010 FIFA World Cup which took place in South Africa at that time. Another advert announced "affordable flights [to] everybody except Sepp Blatter" (the FIFA president), who was offered a free seat "for the duration of that thing that is happening right now".[12]

See also[edit]

  • Comair, owner of the kulula brand
  • Mango, a South African low cost airline

Notes[edit]

  1. ^ This "word" is made of the general verbal present particle ku- and the root lula: easy or light (both easy and not heavy).

References[edit]

  1. ^ "Directory: World Airlines". Flight International. 2007-04-03. p. 103. 
  2. ^ "Contact Us", Kulula.com, retrieved 6 February 2011, "Physical address Cnr. 1 Marignane Drive and Atlas Road Bonaero Park 1619 South Africa" .
  3. ^ a b "The Comair Story - Launching kulula.com". Comair Limited. Retrieved 2013-09-09. 
  4. ^ "kulula celebrates first of its brand new fleet". kulula.com. Retrieved 2013-09-09. 
  5. ^ "Kulula", Air line, Plane spotters .
  6. ^ Wien, Kent (2010-01-30). "Kulula-air tries not to take itself too seriously". Gadling. Retrieved 2012-05-22. 
  7. ^ Fawkes, Piers (2010-02-03). "Kulula Airplane Rebranding". PSFK. Retrieved 2012-05-22. 
  8. ^ "Flight info." kulula.com. Accessed 6 May 2009.
  9. ^ Disputed marketing campaign, "Africa", News (report) (UK: The BBC) .
  10. ^ "Picture", Flickr, Yahoo! .
  11. ^ The advert, Facebook .
  12. ^ The advert, Facebook .

External links[edit]