Kurkure
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| Type | Cheese curl |
|---|---|
| Owner | Pepsico India |
| Country |  India |
| Introduced | 1999 |
| Markets | India, Pakistan, Kenya |
| Website | [1] |
Kurkure is a brand of cheese puffs, developed and produced by Pepsico India, the Indian division of PepsiCo[1]. Named after the Hindi word for "crunchy", the snack was developed entirely in India.[2] It was launched in 1999. The snack comes in numerous spicy Indian flavors like Masala Munch(orange pack), Green Chutney Rajasthani Style(light green pack), Chilli Chatka(dark green pack) and Tamatar Hydrabadi Style(brown pack). There are two new flavors too. One is the Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.
It was also launched in Pakistan in 2007, where it is manufactured by the local division of PepsiCo.[3][4] In November 2006, Frito Lay announced plans to release Kurkure to American markets sometime in 2007.[5]. This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK is planned [6]
It is also marketed in Kenya by Hirani Industries Corp.
In India, actor-celebrity Juhi Chawla advertises Kurkure. In Pakistan, actor-celebrity Nadia Khan advertises it.
[edit] Flavors
- Masala Munch (Original)
- Green Chutney Rajasthani Style
- Chilli Chatka
- Tamatar Hyderabadi Style
- Malabar Masala Style
- Masala Twists(Solid Masti)
- Desi Beats
- Naughty Tomatoes
Special (Limited) Edition
- Pujo Special:Jhajhalo Hit - Released in West Bengal for Durga Puja, 2007
- Ganeshotsav Special:Usal Pao - Released in Maharashtera for Ganesh Utsav,2011
[edit] References
- ^ http://www.magindia.com/manarch/news/man4435.html
- ^ http://pepsicoindia.co.in/brands/kurkure.html
- ^ http://articles.economictimes.indiatimes.com/2007-09-07/news/28387014_1_frito-lay-india-frito-lay-brands-kurkure
- ^ http://www.rediff.com/money/2007/sep/17kur.htm
- ^ Food & Beverage News: New Launches - Frito-Lay to launch Kurkure in US
- ^ The Hindu Business Line : Pepsi India to expand portfolio, foray into breakfast segment — $300-500 m investment planned
[edit] External links
- [http://kurkure.co.in Official Website
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