Kvass
From Wikipedia, the free encyclopedia
Kvass or kvas ( borrowed in the 16th century from Russian квас (kvas)[1]), sometimes translated into English as bread drink, is a fermented mildly alcoholic beverage made from black rye or rye bread (which attributes to its light or dark colour). It is popular in Russia, Belarus, Ukraine, Lithuania, Poland and other Eastern and Central European countries as well as in all ex-Soviet states, like Uzbekistan, where one can see many kvass vendors in the streets.[2] Its origins go back 5,000 years to the beginnings of beer production.[3]
The alcohol content is so low (0.05-1.44%) that it is considered acceptable for consumption by children. It is often flavoured with fruits or herbs such as strawberries or mint. Kvass is also used for preparing a summer cold soup, okroshka.
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[edit] History
Kvass has been a common drink in Eastern Europe since ancient times. It was first mentioned in Old Russian Chronicles in the year 989. In Russia, under Peter the Great, it was the most common non-alcoholic drink in every class of society. Later, in the 19th century, it was reported to be consumed in excess by peasants, low-class citizens, and monks; it was, it is sometimes said, usual for them to drink more kvass than water. It has been both a commercial product and homemade. It used to be consumed widely in most Slavic countries, where in almost every city there are kvass vendors on the street. Today it forms the basis of a multimillion-dollar industry. Kvass was once sold during the summer only, but is now produced, packaged, and sold year-round.[4]
The town of Zvenigorod, west of Moscow, is known for its authentic, preservative-free kvass, which is brewed in the basement of the town's Orthodox monastery.[4]
[edit] Manufacturing
Kvass is made by the natural fermentation of bread made from wheat, rye, or barley, and sometimes flavoured with fruit, berries, raisins or birch sap collected in the early spring. Modern homemade kvass most often uses black or rye bread, usually dried, baked into croutons (called suhari), or fried, with the addition of sugar or fruit (e.g. apples or raisins), and with a yeast culture and zakvasska ("kvass fermentation starter").
Commercial kvass, especially less expensive varieties, is occasionally made like many other soft drinks, using sugar, carbonated water, malt extract, and flavourings. Better brands, often made by beer rather than soft drink manufacturers, usually use a variation of the traditional process to brew their products. Kvass is commonly served unfiltered, with the yeast still in it, which adds to its unique flavour as well as its high vitamin B content.
[edit] Kvass in Russia
Although western soft drinks such as Coca-Cola and Pepsi previously smothered the commercial sale of kvass in Russia, currently kvass is being marketed as a patriotic alternative to cola, sparking a recent "kvas revival." For example, the Russian company Nikola (whose name sounds like "not cola" in Russian) has promoted its brand of kvass with an advertising campaign emphasizing "anti cola-nisation." Moscow-based Business Analytica reported in 2008 that bottled kvass sales had tripled since 2005 and estimated that per-capita consumption of kvass in Russia would reach three liters in 2008. Between 2005 and 2007, cola's share of the Moscow soft drink market fell from 37% to 32%. Meanwhile, kvass's share more than doubled over the same time period, reaching 16% in 2007. In response, Coca-Cola launched its own brand of kvass in May 2008. This is the first time a foreign company has made a significant entrance into the Russian kvass market. Pepsi has also signed an agreement with a Russian kvass manufacturer to act as a distribution agent. The development of new technologies for storage and distribution, and heavy advertising, have contributed to this surge in popularity; three new major brands have been introduced since 2004.[4]
[edit] Kvass in Latvia
After the fall of the Soviet Union in 1991, the street vendors disappeared from the streets of Latvia due to new health laws that banned its sale on the street and economic disruptions forced many kvass factories to close. The Coca-Cola company moved in and quickly dominated the market for soft drinks, but in 1998 the local soft drink industry fought back by selling bottled kvass and launching an aggressive marketing campaign. This surge was further stimulated by the fact that kvass sold for about half the price of Coca-Cola. In just three years, kvass constituted as much as 30% of the soft drink market in Latvia, while the market share of Coca-Cola fell from 65% to 44%. The Coca-Cola company had losses in Latvia of about $1 million in 1999 and 2000. The situation was similar in the other Baltic countries and in Russia. Coca-Cola retaliated by buying kvass manufacturers and also started making kvass at their soft drink plants.[5][6][7][8]
[edit] Similar beverages
Other beverages from around the world that are traditionally low-alcohol and lacto-fermented include:
[edit] References in Literature
- In Fyodor Dostoevsky's The Brothers Karamazov, monastery kvass is mentioned in the dinner scene as being famous throughout the neighborhood. [9]
- In Leo Tolstoy's The Death of Ivan Ilyich and Other Stories, kvass is also mentioned. [10]
- In Anton Chekhov's The Cherry Orchard.
- In Ivan Goncharov's Oblomov and in Tolstoy's Anna Karenina, kvass is repeatedly mentioned.
- In Sholem Aleichem's Motl, Peysi the Cantor's Son, where diluted kvass is the focus of one of Motl's older brother's get rich quick schemes.
[edit] References
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- ^ Serjeantson, Mary Sidney. A History of Foreign Words in English. Page 210.
- ^ Michael Jackson's Beer Hunter - Porter and kvass in St. Petersburg
- ^ A Civilised Drink
- ^ a b c Russia's patriotic kvas drinkers say no to cola-nisation. The New Zealand Herald. BUSINESS; General. July 12, 2008.
- ^ The real thing?: Coke cashes in by producing nostalgic, Soviet-era drink
- ^ Latvian Mailer - June 2, 2001
- ^ Coca-Cola HBC - Products and Marketing
- ^ Coca-Cola ups stake in Estonia - Atlanta Business Chronicle:
- ^ The Brothers Karamazov. Fyodor Dostoevsky. p. 85. Farrar, Straus and Giroux (June 14, 2002). ISBN 0374528373.
- ^ The Death of Ivan Ilyich and Other Stories'. Leo Tolstoy. p. 127 Penguin Classics (May 27, 2008). ISBN 0140449612.
