It consists of a thick bar, composed of wafer covered with milk chocolate, and divided into four fingers. Each finger can be snapped from the bar, one at a time. The Kvikk Lunsj XXL introduced in 1999, has one large finger, approximately 2.5 cm wide. In shape and composition, Kvikk Lunsj is almost identical to Kit Kat, which was introduced two years earlier, in 1935. On average a Norwegian eats approximately nine Kvikk Lunsjs every year, three of them at Easter. This means 4,500 tonnes of chocolate during the holidays. During the 1960s, Freia printed fjellvettreglene (Norwegian for “mountain sense/hiking sense”) on the back of the chocolate. Kvikk Lunsj is strongly associated in Norway with family hikes and (cross-country) ski trips in the mountains, which accounts for the increased consumption during Easter, when families often get together and ski trips are traditionally compulsory.