Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious". According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado.
The bars were first introduced for public sale in the United States on April 14, 2003. The original Lärabar flavors were Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew.
International sales commenced Summer 2004.
In 2008, General Mills acquired the original producer of Lärabars, Humm Foods.
The nineteen Lärabar flavors offered are:
- Apple Pie
- Banana Bread
- Blueberry Muffin
- Carrot Cake
- Cashew Cookie
- Cherry Pie
- Chocolate Chip Brownie
- Chocolate Chip Cherry Torte
- Chocolate Chip Cookie Dough
- Chocolate Coconut Chew
- Coconut Cream Pie
- Key Lime Pie
- Peanut Butter Chocolate Chip
- Peanut Butter Cookie
- Peanut Butter & Jelly
- Pecan Pie
- Tropical Fruit Tart
The five Jǒcolat flavors offered are:
- Chocolate Coffee
- Chocolate Hazelnut
- Chocolate Mint
- White Chocolate
The six Über flavors offered are:
- Apple Turnover
- Bananas Foster
- Cherry Cobbler
- Coconut Macaroon
- Roasted Nut Roll
- Sticky Bun
The four ALT flavors offered are:
- Cinnamon Apple Crisp
- Lemon Pound Cake
- Peanut Butter Cookie
- Pumpkin Pie
- Ginger Snap (Spring 2013)
- Cinnamon Roll (Summer 2011)
- Chocolate Cherry (Winter 2011)
- Cocoa Mōlé (Summer 2010)
- Pistachio (Spring 2010)
Summer 2012 Limited Edition flavors:
- Orange Float
- Pineapple Upside Down Cake
Lärabar uses only unsweetened fruits, nuts, spices, and dairy and soy free chocolate in the Jǒcolat line. Each bar contains no more than nine ingredients such as dates, almonds, cashews, walnuts, pecans, peanuts, unsweetened fruit (apples, bananas, blueberries, cherries, raisins etc.), cinnamon, ginger, cocoa powder, coconut, sea salt, etc. Larabar ingredients are gluten-free, dairy free, kosher, and soy free. The Jǒcolat and Lärabar line of bars containing chocolate or chocolate chips cannot be guaranteed to be dairy or soy free due to possibility of cross-contact with equipment that processes chocolate with dairy and soy. The Lärabars without chocolate can be classified kosher, gluten-free, vegan and vegetarian. Shelf life for the bars is 12 months. "
A review in the Pittsburgh Post-Gazette praises Lärabar, writing "The bar is moist and chewy, tart and tasty. None of the medicinal tastes of other protein bars." The bar's "authentic" taste and use as a breakfast meal have also been complimented.
- http://www.generalmills.com/Brands/Organic_natural/Larabar.aspx, accessed November 11, 2011
- http://www.larabar.com/about/history/timeline, accessed November 11, 2011
- Davis, Joyzelle (June 10, 2008). "General Mills to buy local Larabar maker". Rocky Mountain News. Retrieved 2009-04-21.
- http://www.larabar.com/faqs/view-all, accessed November 11, 2011
- Downer, Elizabeth (April 19, 2007). "Fresh Find: Larabar". Pittsburgh Post-Gazette. Retrieved 2009-10-21.
- Arain, Fauzia (6 January 2011). "Shelf Life". Chicago Tribune. Retrieved 19 January 2011.
- Pema, Tenzin (2009-01-19). "UPDATE 1-General Mills recalls 2 peanut butter-flavored products". Reuters (Forbes). Retrieved 2009-10-21.