Líder

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Líder
Sociedad Anónima Abierta
Industry Retail (Grocery), Hypermarket, Retail, Clothing, Electronics
Founded Santiago de Chile (1893)
Headquarters Santiago de Chile
Key people
Felipe Ibáñez Scott, Nicolás Ibáñez Scott
Products bakery, dairy, deli, frozen foods, grocery, lottery, meat, pharmacy, produce, seafood, snacks, liquor, clothing, electronics and McDonalds[citation needed]
Owner Walmart
Number of employees
~12,000
Parent Walmart Chile
Slogan "Siempre los precios más bajos"
Always the lowest prices
Website www.lider.cl

Líder (Spanish for Leader) is a Chilean hypermarket chain originally owned and operated by Distribución y Servicio (DyS) but sold to American corporation Walmart in 2009.[1][2]

Overview[edit]

There are over 80 Líders in the Republic of Chile including the original hypermarket in addition to the express, and neighborhood market concepts complemented by the Lider.cl website.[2]

The stores sell groceries, home electronics, school supplies, and home supplies. Most also have a small indoor strip mall, usually featuring fast food.

History[edit]

Líder store signage until November 2011.

Líder's origins lie in the 1893 establishment of Distribución y Servicio (D y S) as an important distribution company.[2] That company opened the Tres Montes general store in 1921.[2] In 1957 the company opened Latin America's first supermarket in Santiago, Chile followed by the opening Ekono a discount supermarket in 1984.[2] In 1995 the Líder hypermarket was born and was followed by the Líder Vecino neighborhood markets and Líder Express concepts in 2000 and 2003 respectively.[2] The company added a membership warehouse store in 2007.[3]

The company was acquired by Walmart in 2009. Walmart purchased a 58.3% share in the D y S company with the remainder in the hands of the Ibáñez Scott brothers.[4] In addition to this Walmart has followed up with an offer to purchase the remaining stock from the brothers.[4] The company divested from any Cuban products like rum due to the embargo on Cuban products between the United States and any American company or subsidiary causing a consumer outcry and legal hurdle for Walmart since this violates Chilean free market and competition laws.[3]

Líder stores began selling Cuban products in addition to products from countries banned in the United States at half price to eliminate them from stock before the merger was complete.[3] This caused a buying frenzy of Cuban rum that made headlines.[3] This also caused an uproar from the public that was accustomed to certain products from certain countries.[3] The largest retailing in the country no longer importing certain goods will certainly raise the price.[3] Competitor Jumbo was inspired to begin a publicity campaign that they did not discriminate in their product selection by nationality.[3] In fact, several members of the National Congress of Chile wrote a bill that would make it illegal to discriminate merchandise by country of origin.[3] The Chilean authorities have stated that individual companies have wide latitude in determining what products they do and do not sell and why, however some in congress have insisted this move violates fair competition laws.[3]

All Líder stores are unionized and offer full benefits.[3] The takeover by Walmart has made union leaders anxious due to Walmart's reputation for union busting.[3] Líder stores also employ child labor, bagging groceries; they must however be in school, according to the Labor Code.

The company competes with Cencosud's Jumbo and Santa Isabel supermarkets, SMU's Unimarc, as well as the smaller Tottus.[5]

References[edit]

  1. ^ Chile Wal-Mart affiliate D&S year profit tumbles, by Manuel Frias, Reuters, 27-02-2009, access date 27-02-2009
  2. ^ a b c d e f (Spanish)Nuestra Historia, Líder.cl, access date 27-02-2009
  3. ^ a b c d e f g h i j k Wal-Mart's Entry Into Chile Market Threatens Cuban Rum, by Pascale Bonnefoy, January 22, 2007, Global Post/The Huffington Post, access date 27-02-2009
  4. ^ a b Wal-Mart makes follow-on offer for D&S, Associated Press, 23-02-2009, access date 27-02-2009
  5. ^ Living In Chile, Retail Planet

External links[edit]

External images
Outside of Líder store