June - July 2013 cover
|Director||Marie José Susskind Jalou|
|Editor-in-Chief (fashion)||Vanessa Bellugeon|
L'Officiel (French pronunciation: [lɔfisjɛl]) is a French fashion magazine published by Les Editions Jalou. It has been published in Paris since 1921 and targets upper-income, educated women aged 25 to 49. Les Editions Jalou is a family media group based in Paris. It is 100% controlled by the Jalou family, and presided by Ms Marie-José Susskind-Jalou. As of 2013, it had a circulation of 135,000 A men's edition of L'Officiel called L'Officiel Hommes also published.
Both L'Officiel and L'Officiel Hommes are currently published in over 20 countries, including Brazil, Central Asia, China, Germany, Greece, India, Italy, Korea, Latvia, Lebanon, Lithuania, Morocco, the Netherlands, Russia, Singapore, Switzerland, Thailand, Turkey, Ukraine and the United Arab Emirates. The complete name of the magazine is "L'Officiel de la Couture et de la Mode de Paris".
L'Officiel was first published by Andrée Castaniée in 1921. George Jalou joined the magazine as artistic director in 1932. Soon after, L'Officiel launched the careers of designers including Pierre Balmain, Cristóbal Balenciaga, Christian Dior, and Yves St. Laurent, and the magazine became "the Bible of fashion and of high society". Jalou later became the magazine's general director, and ultimately purchased the publication. He transferred ownership of L'Officiel to his three children in 1986. Laurent became the president of Editions Jalou, Marie-José Susskind-Jalou directed its editorial content, and Maxime was responsible for publication. After Laurent died of a heart attack in January 2003, Marie-José Susskind-Jalou became the company's president. In recent years, the publication has taken a more youthful, energetic approach to fashion.
Editions Jalou, a family-owned company also comprises magazines including Jalouse, L'Optimum, L'Officiel Hommes, L'Officiel Art and L'Officiel Voyage. After launching L'Officiel in Indonesia and Azerbaijan this year, it is planning to launch editions in Switzerland and Australia for 2014 or 2015, which would bring the number of editions to more than 30. It is also eyeing the U.S. market, where it would launch with a partner. Meanwhile, Jalouse will have Chinese and Russian editions before the end of the year.
Editions Jalou generated a turnover of 31 millions euros, or $39.8 million at average exchange, in France in 2012, according to the company.
L'Officiel has tapped Vincent Darré, the fashion designer turned interiors maven, to design four issues, starting with October. Christmas, March, and June/July issues will follow. Known for his whimsical universe, Darré was named "curator" of the magazine. "We wanted to break with a classic conception of a magazine,” said Benjamin Eymère, managing director of L'Officiel's publisher, Editions Jalou. "We want to do a luxury piece." There will be limited editions of Darré's issues, which will be numbered and could have a different format.
Darré said his inspirations were publications like British quarterly Flair, surrealist-oriented publication Le Minotaure or art magazine L’Oeil. "It is a mix of fashion and art,” he said. The magazine will have illustrations from the likes of Pierre Le-Tan. Contributors for the first issue include Karl Lagerfeld, Deborah Turbeville in tandem with Catherine Baba, Serge Leblon, Dominique Issermann and Olivier Zahm. "It will be a Parisian salon that resembles me. I invited my friends to participate,” Darré said.
In October 2013, Karl Lagerfeld shot the gatefold cover of L'Officiel's October issue, which features cast members from the film "Opium,” including Farida Khelfa, Audrey Marnay, Marisa Berenson and Arielle Dombasle. Vincent Darré, the fashion designer-turned-interiors-maven who was tapped earlier this year to be "curator" of L'Officiel, was the artistic director of the small-budget musical film about artist Jean Cocteau, set in Paris in the Twenties, while Dombasle directed it. The movie will be released on 2 Oct in France. The issue, which counts 377 pages including 100 advertising pages, priced at 4.50 euros, or $6 at current exchange.
In 2012, Les Editions Jalou has also launched a digital label, dubbed L'Officiel New Talents, geared to promoting blogger talents from the women's lifestyle and fashion domains. The selection committee for the bloggers includes André Saraiva, creative director of L’Officiel Hommes. Men's bloggers will soon be added. The L'Officiel print magazine made by the bloggers will be released twice yearly, starting in May, with Marie-José Jalou, Jalou's president, as its editor in chief. "We need a magazine that defines the times,” said Eymere, adding the bloggers get to maintain total independence for their blogs. Members include Kenza Sadoun-El Glaoui, Audrey Lombard, Marie Pottier and India Weber. The label will also represent the bloggers for special commissions with brands.
L'Officiel Thailand, November 2012. Model Rawiwan in DIOR
|Fashion Director||Pop Kampol|
|Company||Mass Connect ltd|
Beginning in 1996, L'Officiel began licensing its brand for use by publishers outside of France. Foreign editions of L'Officiel are now published in Russia, Japan, India, China, United Arab Emirates, Brazil, Greece, Latvia, Lithuania, Morocco, Netherlands, Ukraine, Serbia, Central Asia, Turkey, Italy, Thailand, Singapore. The men's edition of L'Officiel, called L'Officiel Hommes, is also published.
L'Officiel Italia is the Italian edition of L'Officiel de la mode. Launched in September 2012, published by Martina Mondadori's Memoria Srl in collaboration with Paris-based Les Editions Jalou, the fashion magazine overseen by Memoria's chief executive officer Carlo Mazzoni. The men's Italian version, L'Officiel Hommes Italia, launched in 2009.
L'Officiel Thailand (ลอฟฟีเซียล ประเทศไทย) is a luxury fashion magazine. It was launched in March 2012 with a circulation of 120,000. It's licensed by MASS Connect Ltd in Thailand. L'Officiel in Thailand includes L'Officiel de la mode, L'Officiel Hommes, L'Officiel Art, L'Officiel Watch&Jewelry and L'Officiel Wedding. In July 2013 L'Officiel Thailand won the gold award on "Best Feature on Asian Fashion" and excellence award on "Best Feature on Interior Decoration" at The Asian Publishing Awards.
L'Officiel India is India's "premiere fashion and luxury magazine"; in 2007, its publishers announced that they would also publish L'Officiel India in the United Kingdom to target overseas Indians there.
The Indian edition of French fashion and luxury magazine, L'Officiel, is now being brought out by MaXposure Media Group. The French magazine began operations in India in 2002 and was earlier published by Apricot Publications. Under the new company, Maxposure Media Group, the monthly magazine will be priced at Rs 100 and is aimed at well-heeled and well travelled Indian women who like to dress and are not short of spending for it. L'Officiel India now aims to be an ultimate fashion, style and luxury destination for the elite Indians and be an authoritative voice of the Indian fashion industry. The magazine is targeted at 35-year-old, educated women.
Public relations executive Lynn Tesoro filed the $1 million lawsuit against Marie-José Susskind-Jalou, president of Edition Jalou publishing house, and her daughters Jennifer Eymere and Vanessa Bellugeon of Jalouse and L'Officiel magazines. Tesoro, who claims that an angry Susskind-Jalou slapped her in the face prior to Zac Posen's runway show at Avery Fisher Hall on 9 September 2012, had filed a summons and notice shortly after the incident. The lawsuit, which was filed in New York Supreme Court, details Tesoro's account of the event, and includes charges of battery against Susskind-Jalou, libel against Eymere and both assault and slander against all three defendants.
The incident happened about 30 minutes before Zac Posen's scheduled start, fire marshals decided to pull 60 seats from the designer's mostly front-row Avery Fisher Hall venue. It caused quite some confusion and a headache for Posen's public relations firm, HL Group. That, and the 40-minute delay said to have been caused by Naomi Campbell's late arrival, must have been too much for at least one French publishing executive and her team, namely Marie-José Susskind-Jalou, president of Jalou publishing house, and her daughters, Jennifer Eymere and Vanessa Bellugeon of Jalouse and L'Officiel magazines, respectively. Witnesses said Susskind-Jalou didn't have a seat, and HL Group co-founder Lynn Tesoro was trying to find her one. Impatient with the situation, the quartet left the terrace venue, when, according to reports, the trio started screaming at the p.r. veteran – which somehow ended with Tesoro being slapped in the face. Some say it was Susskind-Jalou who did the smacking, though Jennifer Eymere, when reached in her hotel after the incident, took full credit for it (and not without pride in her action). She claimed Tesoro was being inappropriate to her mother.
In March 2013, the $1 million lawsuit filed by public relations executive Lynn Tesoro against Jalou publishing house president Marie-José Susskind-Jalou and her daughters Jennifer Eymere and Vanessa Bellugeon of Jalouse and L'Officiel magazines has been settled.
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- "la bible de la mode et des élégantes"
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- YOUNG, VICKI M. (5 March 2013). "Lynn Tesoro 'Slap' Lawsuit Settled". WWD.