L'Officiel

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L'Officiel
L'Officiel Paris, June July 2013.jpg
June - July 2013 cover
Director Marie José Susskind Jalou
Editor-in-Chief (fashion) Vanessa Bellugeon
Categories Fashion
Frequency monthly
Total circulation
(2013)
135,000[1]
First issue 1921
Company Editions Jalou
Country France
Language French
Website http://www.lofficielmode.com/

L'Officiel (French pronunciation: ​[lɔfisjɛl]) is a French fashion magazine published by Les Editions Jalou. It has been published in Paris since 1921 and targets upper-income, educated women aged 25 to 49.[2] Les Editions Jalou is a family media group based in Paris. It is 100% controlled by the Jalou family, and presided by Ms Marie-José Susskind-Jalou.[3] As of 2013, it had a circulation of 135,000[1] A men's edition of L'Officiel called L'Officiel Hommes also published.

Both L'Officiel and L'Officiel Hommes are currently published in more than 20 countries, including Azerbaijan, Brazil, Central Asia, China, Germany, Greece, India, Italy, Korea, Latvia, Lebanon, Lithuania, Mexico, Morocco, the Netherlands, Russia, Singapore, Switzerland, Thailand, Turkey, Ukraine and the United Arab Emirates.[4] Editions Jalou plan to launch L'Officiel magazine in Australia in 2015.[5]

The complete name of the magazine is "L'Officiel de la Couture et de la Mode de Paris".

History[edit]

First issue of L'Officiel Paris, year 1921

L'Officiel was first published by Andrée Castaniée in 1921.[6] George Jalou joined the magazine as artistic director in 1932.[6] Soon after, L'Officiel launched the careers of designers including Pierre Balmain, Cristóbal Balenciaga, Christian Dior, and Yves St. Laurent, and the magazine became "the Bible of fashion and of high society".[6][7] Jalou later became the magazine's general director, and ultimately purchased the publication.[6] He transferred ownership of L'Officiel to his three children in 1986.[6] Laurent became the president of Editions Jalou, Marie-José Susskind-Jalou directed its editorial content, and Maxime was responsible for publication.[6] After Laurent died of a heart attack in January 2003, Marie-José Susskind-Jalou became the company's president.[6] In recent years, the publication has taken a more youthful, energetic approach to fashion.[6]

Editions Jalou, a family-owned company also comprises magazines including Jalouse, L'Optimum, L'Officiel Hommes, L'Officiel Art and L'Officiel Voyage. After launching L'Officiel in Indonesia and Azerbaijan this year, it is planning to launch editions in Switzerland and Australia for 2014 or 2015, which would bring the number of editions to more than 30. It is also eyeing the U.S. market, where it would launch with a partner. Meanwhile, Jalouse will have Chinese and Russian editions before the end of the year.[5]

Editions Jalou generated a turnover of 31 millions euros, or $39.8 million at average exchange, in France in 2012, according to the company.[5]

Collaboration[edit]

The gatefold cover of L'Officiel October 2013 issue, Photo By Karl Lagerfeld

L'Officiel has tapped Vincent Darré, the fashion designer turned interiors maven, to design four issues, starting with October. Christmas, March, and June/July issues will follow. Known for his whimsical universe, Darré was named "curator" of the magazine. "We wanted to break with a classic conception of a magazine,” said Benjamin Eymère, managing director of L'Officiel's publisher, Editions Jalou. "We want to do a luxury piece." There will be limited editions of Darré's issues, which will be numbered and could have a different format.[5]

Darré said his inspirations were publications like British quarterly Flair, surrealist-oriented publication Le Minotaure or art magazine L’Oeil. "It is a mix of fashion and art,” he said. The magazine will have illustrations from the likes of Pierre Le-Tan. Contributors for the first issue include Karl Lagerfeld, Deborah Turbeville in tandem with Catherine Baba, Serge Leblon, Dominique Issermann and Olivier Zahm. "It will be a Parisian salon that resembles me. I invited my friends to participate,” Darré said.[5]

In October 2013, Karl Lagerfeld shot the gatefold cover of L'Officiel's October issue, which features cast members from the film "Opium,” including Farida Khelfa, Audrey Marnay, Marisa Berenson and Arielle Dombasle. Vincent Darré, the fashion designer-turned-interiors-maven who was tapped earlier this year to be "curator" of L'Officiel, was the artistic director of the small-budget musical film about artist Jean Cocteau, set in Paris in the Twenties, while Dombasle directed it. The movie will be released on 2 Oct in France. The issue, which counts 377 pages including 100 advertising pages, priced at 4.50 euros, or $6 at current exchange.[8]

In 2012, Les Editions Jalou has also launched a digital label, dubbed L'Officiel New Talents, geared to promoting blogger talents from the women's lifestyle and fashion domains. The selection committee for the bloggers includes André Saraiva, creative director of L’Officiel Hommes. Men's bloggers will soon be added. The L'Officiel print magazine made by the bloggers will be released twice yearly, starting in May, with Marie-José Jalou, Jalou's president, as its editor in chief. "We need a magazine that defines the times,” said Eymere, adding the bloggers get to maintain total independence for their blogs. Members include Kenza Sadoun-El Glaoui, Audrey Lombard, Marie Pottier and India Weber. The label will also represent the bloggers for special commissions with brands.[9]

Related publications[edit]

L'Officiel Thailand
L'Officiel Thailand, November 2012. Rawiwan in DIOR.jpg
L'Officiel Thailand, November 2012. Model Rawiwan in DIOR
Editor-in-Chief Kusuma Chaiyaporn
Fashion Director Pop Kampol
Categories Fashion
Frequency monthly
Total circulation
(2012)
120,000[6]
Company Mass Connect ltd
Country Thailand
Language Thai
Website http://lofficielthailand.com/

Beginning in 1996, L'Officiel began licensing its brand for use by publishers outside of France.[6] Foreign editions of L'Officiel are now published in Russia, Japan, India, China, United Arab Emirates, Brazil, Greece, Latvia, Lithuania, Morocco, Netherlands, Ukraine, Serbia, Central Asia, Turkey, Italy, Thailand, Singapore.[2] The men's edition of L'Officiel, called L'Officiel Hommes, is also published.[6]

L'Officiel Italia is the Italian edition of L'Officiel de la mode. Launched in September 2012, published by Martina Mondadori's Memoria Srl in collaboration with Paris-based Les Editions Jalou, the fashion magazine overseen by Memoria's chief executive officer Carlo Mazzoni. The men's Italian version, L'Officiel Hommes Italia, launched in 2009.[10]

L'Officiel Thailand (ลอฟฟีเซียล ประเทศไทย) is a luxury fashion magazine. It was launched in March 2012 with a circulation of 120,000. It's licensed by MASS Connect Ltd in Thailand. L'Officiel in Thailand includes L'Officiel de la mode, L'Officiel Hommes, L'Officiel Art, L'Officiel Watch&Jewelry and L'Officiel Wedding.[11] In July 2013 L'Officiel Thailand won the gold award on "Best Feature on Asian Fashion" and excellence award on "Best Feature on Interior Decoration" at The Asian Publishing Awards.[12]

L'Officiel India is India's "premiere fashion and luxury magazine"; in 2007, its publishers announced that they would also publish L'Officiel India in the United Kingdom to target overseas Indians there.[13]

The Indian edition of French fashion and luxury magazine, L'Officiel, is now being brought out by MaXposure Media Group.[14] The French magazine began operations in India in 2002 and was earlier published by Apricot Publications. Under the new company, Maxposure Media Group, the monthly magazine will be priced at Rs 100 and is aimed at well-heeled and well travelled Indian women who like to dress and are not short of spending for it. L'Officiel India now aims to be an ultimate fashion, style and luxury destination for the elite Indians and be an authoritative voice of the Indian fashion industry. The magazine is targeted at 35-year-old, educated women.[15]

References[edit]

  1. ^ a b "L'Officiel, magazine fact sheet as of 2013". Les Editions Jalou. Retrieved 2013. 
  2. ^ a b "Lifestyle Mag L'Officiel to be Published in Latvia from Sept". Baltic News Service (10 March 2008). (Via LexisNexis.)
  3. ^ "Heart Media to publish L’OFFICIEL Singapore edition". WW-MG. 27 May 2013. 
  4. ^ "Les Editions Jalou, International". Les Editions Jalou. 
  5. ^ a b c d e GUILBAULT, LAURE. "L'Officiel Taps Vincent Darré". WWD. Retrieved 18 May 2013. 
  6. ^ a b c d e f g h i j k (French) Corine Moriou. "Le groupe édite L'Officiel, Jalouse, L'Optimum, etc.; Jalou, les magazines qui font des jaloux". L'Entreprise (1 September 2006), p. 54.
  7. ^ "la bible de la mode et des élégantes"
  8. ^ GUILBAULT, LAURE (18 September 2013). "L'Officiel Taps Karl Lagerfeld for October Issue". WWD. 
  9. ^ FOREMAN, KATYA (28 February 2012). "Les Editions Jalou Partnering With French Concierge Service". WWD. 
  10. ^ REPACI, FABIANA (1 May 2012). "Italian Edition of L'Officiel to Debut in September". WWD. 
  11. ^ "Thai edition of French fashion mag launched." The Nation News. (12 March 2012)
  12. ^ "Founder of Kompas Daily wins Lifetime Achievement Award at Gala APC dinner." Asian Publishing convention. (12 July 2013)
  13. ^ "Fashion magazine launched in UK". Press Trust of India (14 June 2007).
  14. ^ "Fashion and Luxury Magazine L'Officiel Now Published by MaXposure Media Group (Gruner & Jahr)". Business Wire India. 4 October 2013. 
  15. ^ Gupta, Devesh (17 October 2013). "L'Officiel begins second innings". AFAGS!. 

External links[edit]