L'Officiel Hommes

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L'Officiel Hommes
Cover of L'Officiel Hommes, winter 2011, by André Saraiva (Creative Director) and the new letter head logo.jpg
Cover of L'Officiel Hommes, winter 2011, by André Saraiva (Creative Director) with the new logo
Creative Director André Saraiva
Categories Fashion
Frequency Quarterly
First issue 2005
Company Editions Jalou
Country France
Language French
Website http://www.lofficielhommes.fr/

L'Officiel Hommes is a French fashion magazine for men, adapted from L'Officiel, also of Editions Jalou. It has been published in Paris since 2005 and targets men interested in fashion and leaves out much fashion criticism.

History[edit]

L'Officiel Hommes, spring 2011, under Milan Vukmirovic (Editor-in-Chief) with the original logo

L'Officiel Hommes was introduced in 2005 under publications of Les Editions Jalou, after the great success of L'Officiel, first published in 1921. Les Editions Jalou has many international versions of L'Officiel and L'Officiel Hommes. Today L'Officiel Hommes is present in 10 countries: China, Germany, Italy, Korea, Lebanon, Morocco, Thailand, The Netherlands and Ukraine.[1]


In January 2005, Editions Jalou launched L'Officiel Hommes, the first magazine to be created by a stylist and not by a journalist. Marie-José Susskind-Jalou asked one of the founders of the Colette boutique in Paris, Milan Vukmirovic, to make a bi-annual magazine dedicated 100% to fashion that treats the trends of the season and presents a luxurious showcase for men's fashion. Milan Vukmirovic, who helped launch the mother of all concept stores, Colette, in 1997 and took the reins from Jil Sander when she left her label in the early 2000s also the creative director of Trussardi, has added another dimension to fashion.[1] [2]


On May 12, 2011, at 11:28 AM in Paris, L’Officiel Hommes, the quarterly French men’s fashion magazine, named André Saraiva, the graffiti artist and nightclub entrepreneur, as its new creative director. André Saraiva succeeds [3] Milan Vukmirovic, designer and photographer, who had led the title for the past five years.[4] Famous supermodels like Andres Velencoso Segura, Baptiste Giabiconi and Jesus Luz have graced the covers of the magazine.


Launched 2005
Frequency Quarterly
Print run 55,000
Circulation 32,000
Audience 120,000
Target Men between 20 and 50 year old
Cover price €6[1]


Controversial[edit]

Under the direction of André Saraiva, in winter 2012, Benicio Del Toro appears on the winter cover of L'Officiel Hommes, looking dapper in his trademark suit and smoldering stare while carrying the stark naked and unconscious woman. The André Saraiva-shot cover is unarguably a bit disturbing. As Styleite notes, "What exactly is supposed to have happened right before the shot was taken? Is she a damsel in distress that was just saved by del Toro (because that would have some pretty sexist undertones), or is it something more sinister?"[5] [6]

Again in summer 2013, Kanye West and Kim Kardashian appears nude on the summer cover. L'Officiel Homme commissioned Nick Knight from SHOWstudio to shoot a classic story of the duo for their launch during Paris Fashion Week.[7] [8][9]


References[edit]

External links[edit]