l.e.i. (clothing company)
l.e.i. (an acronym that stands for Life Energy Intelligence; the logo is usually uncapitalized, however the newer logo is stylized as L.e.i.) is an American clothing company, mainly targeted at teenage girls and young women. Launched in 1989, l.e.i. is owned by Jones Apparel Group and is headquartered in Los Angeles, California.[1] The brand is sold in many retail stores, however they do not have stores of their own. l.e.i. products are available at Wal-Mart, as well as many online stores.
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[edit] Products
l.e.i. sells different types of clothes that are aimed at preteen/teenage girls, such as shirts, pants, skirts, and swimwear. They are most popular for selling jeans. In addition, l.e.i. has an extensive lineup of shoes and accessories, including jewelry, sunglasses, handbags, and lingerie.
l.e.i. designs clothing that is unique and fashionable for teen girls, proclaiming that they will have style, with a hint of attitude.
[edit] Popularity
In a 2002 survey, 43% of 12-19 year old girls bought l.e.i. jeans, making it the most popular brand of jeans on the American market.[2]
[edit] Marketing
Country singer Taylor Swift has been promoting l.e.i. jeans for Wal-Mart since 2008.[3]
[edit] References
- ^ Hofmann, Deborah (August 18, 1991). "90's Denim: Relaxed And Blue and More". The New York Times. http://www.nytimes.com/1991/08/18/news/90-s-denim-relaxed-and-blue-and-more.html. Retrieved July 15, 2011.
- ^ Earnest, Leslie (July 11, 2002). "Jones Apparel to Acquire Jeans Maker RSV Sport". Los Angeles Times. http://articles.latimes.com/2002/jul/11/business/fi-jones11. Retrieved February 16, 2009.
- ^ Taylor Swift L.E.I. Jeans Promos. Retrieved February 16, 2009.
