LEVEL Studios

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LEVEL, a Rosetta Company
Type Digital Agency
Industry Advertising, marketing
Founded 1995 (1995)
Headquarters San Luis Obispo, United States
Key people Tom Adamski, President and CEO
Employees 250 (2011)
Parent Publicis
Website www.level-studios.com

LEVEL, a Rosetta Company, is an integrated digital agency and a member of the Publicis Groupe. Headquartered in San Luis Obispo, CA, the company has additional studios in San Jose, Los Angeles and Orange County. The company delivers integrated marketing and product development for global brands, some of which include, Cisco, eBay, VIZIO, Facebook, Research In Motion, Qualcomm, Marvell, WebEx, NetApp, VMware, OfficeMax, Hewlett-Packard, Quiksilver, Trinity Broadcasting Network, Major League Gaming and Namco Bandai Games.


LEVEL was founded in 1995 as Web Associates by Dave Dahl and Mark Tuttle, with offices in Santa Barbara, CA, which relocated to their headquarters to San Luis Obispo, CA in 1998. Web Associates achieved early success by providing both technical development and interface design. Web Associates was the first external Web agency in both HP (1996) and Apple (1997) resulting in multi-year relationship with both companies. In 1996 Lucent technologies (spun out of AT&T) had WA do their first Corp Website and an online CMS (1997) for all domestic and international sales offices.

President and CEO, Tom Adamski has led the agency since January 2002. With an increased demand from Silicon Valley clients, the agency opened a second office in San Jose in 2007.[citation needed] In 2008, as part of a repositioning strategy to better communicate the company’s status as an independent, full-service digital agency, Web Associates rebranded as LEVEL Studios (LEVEL).[citation needed] The impact of the rebrand immediately generated more demand for LEVEL services.[citation needed] To better serve an expanding client base in Southern California, LEVEL opened a Los Angeles office in 2009.[citation needed]

In September 2010, Rosetta (at the time the nation’s largest digital and direct interactive agency) acquired LEVEL. With the acquisition, Rosetta has more than 1,100 team members, spanning 9 offices in the U.S. and Canada.[citation needed]

In July 2011, Publicis Groupe completed their acquisition of Rosetta.[1] With LEVEL, Rosetta operates as an autonomous, stand-alone brand within Publicis Groupe.


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