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LRMR is a management firm founded by Maverick Carter, a childhood friend of LeBron James. LRMR currently represents James, and operates alongside the LeBron James Family Foundation, his philanthropic organization focused on education and at-risk youth.
LRMR was the company behind "The Decision" the one-hour special which showcased James making the decision to join the Miami Heat via free agency. "The Decision" has been harshly scrutinized by the public on many different fronts. David Stern said the spectacle was "ill-conceived", and Charles Barkley said that people who watched it were "idiots".