La Bella Beauty, Inc.
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La Bella Beauty, Inc. is a hair and personal care products company targeting Hispanic consumers. Newhall Laboratories, the parent company, sells products primarily under the La Bella brand name in four categories; hair styling, skin care, shampoos and conditioners and bath care. La Bella and Newhall Laboratories are headquartered in Santa Clarita, California.
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[edit] History
In 1976, Cuban immigrant Al Rodriguez founded a company called Golden Sun Inc./Newhall Laboratories. Golden Sun, Inc./Newhall Laboratories initially sold vitamins to independent drug stores and health food stores as its main product service.[1]
In 1988, Golden Sun formed La Bella Beauty, Inc. La Bella (Italian for “the beautiful one”) European Salon Formulas in professional sizes are sold in drugstores and beauty supply outlets throughout the United States. Because the words "La Bella" translates similarly in Spanish, the sales in areas with a high Hispanic concentration were double and triple of other markets where La Bella was looked upon as strictly a beauty item.[2]
In June 2007 the company went through a recapitalization, and controlling interest was acquired by Parallel Investment Partners based in Dallas Texas.[3] In January 2009, La Bella’s founder Al Rodriguez stepped down and handed over the reins to Lee A Feldman, who assumed the titles of CEO and President. In addition Thai Ngo was appointed CFO.[4]
[edit] Spokespersons
- Sissi (model) Fleitas, a Cuban model and co-host of Sábado Gigante on Univision, is the current spokesperson for La Bella Beauty Inc.[5]
- In 1992, A.C. Green of the Los Angeles Lakers was spokesperson for La Bella's African-American product line called Rebound Hair Care.
[edit] References
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This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations. (April 2009) |
- ^ Hoffman, Claire, Taking a Shine to Hair Care Business Los Angeles Times September 13, 2006
- ^ Chain Drug Review: La Bella's appeal transcends Hispanic market Chain Drug Review, June 6, 2005
- ^ Parallel Investment Partners Q2 2007 report
- ^ Newhall Laboratories, Inc. San Fernando Valley Business Journal, February 2, 2009
- ^ La Bella Signs Sissi as spokeswoman BNET, March 19, 2007
[edit] External links
- La Bella Beauty home page
- MMR: Understanding Hispanic Needs All Business, August 22, 2005
- La Bella Beauty, Inc., BusinessWeek Business Profile BusinessWeek
