La Martina

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La Martina
Type Private
Industry Retail
Founded 1986
Headquarters Buenos Aires, Argentina
Products Apparel, Shoes
Website www.lamartina.com

La Martina is an Argentinean sports and leisure clothing manufacturer.[1] It is distinctive by attaching labels as a strong element of its brand recognition.[1]

Development[edit]

La Martina has been designated the official supplier of the Argentina polo teams by the Argentinean Polo Association,[2] as well as the official supplier of Federation of International Polo, at all international tournaments. In addition to the various national teams, La Martina also equips the university teams from Harvard, Yale, Oxford, Cambridge[3] and the College of St. Xavier in Mumbai, as well as the English national team.[4]

In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.[5]

References[edit]

  1. ^ a b Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  2. ^ Irwin, Jennifer (October 3, 2006). "Buenos Aires comes out for polo season". International Herald Tribune. Retrieved 2009-08-09. 
  3. ^ Behnken, Wolfgang (2006). Luxury Equestrian Design. teNeues. p. 213. ISBN 3-8327-9144-2. Retrieved August 10, 2009. 
  4. ^ Spear, Stephen (22 July 2008). "Argentina’s La Martina brings polo styling to UK". Drapers. Retrieved 2009-08-10. 
  5. ^ Smith, Heather (February 27, 2009). "EBay Steps Up War on Counterfeits as L’Oreal Ruling, Trial Loom". Bloomberg.com. Retrieved 2009-08-10. 

External links[edit]