After the 1968 Mexican student movements ended in the Tlatelolco massacre in Mexico City, a native hippie movement known as the "jipitecas" grew in its wake. By 1970 a new wave of Mexican music began to emerge, fusing Mexican and foreign music with images of political protest. This movement was called La Onda Chicana, culminating in a three-day "Mexican Woodstock" known as "Avándaro" (Festival Rock y Ruedas de Avándaro) which attracted 150,000–200,000 people in September 1971.
La Onda not only influenced Mexican rock but Mexican literature as well, making its mark on the "new Central-American novel" and other genres. The wave of popular Mexican novels in the 1960s, "emphasized the sentiments of the new urban middle-class adolescent and the influence of United States culture, rock music, the generation gap, and the hippie movement." La Onda influenced many Mexican authors, like José Agustin, Parménides Garcia and Gustavo Sainz, they were icons of the movement; also including Guatemalan writer Mario Roberto Morales.