The village is surrounded by countryside where vineyards and almond orchards are grown. The area is also noted for the number of quarries producing marble and limestone. There are a number of cave dwellings around La Romana which are still in use, many having been converted into modern homes. The main village is set out on a grid pattern of mostly one-way streets, with very few buildings higher than one storey, with clean, tree lined streets.
The town's popular fiesta is held in the 3rd week of August each year, with a humorous parade held on the Thursday and Moors and Christians parades on the Friday and Saturday. In the autumn a gastronomica is held in the park.
There is a small weekly street market on Saturdays, around where the covered daily market is.