La Vanguardia in a post-box
|Publisher||Javier Godó (Earl of Godó)|
|Founded||1 February 1881, as Diario de los Políticos de avisos y notícias|
|Political alignment||Liberalism, Catalanism, Monarchism, Centrism|
|Language||Spanish (since 1881) and Catalan (since 2011)|
La Vanguardia (Catalan: [ɫə βəŋˈɡwardiə]; Spanish: [la βaŋˈɡwarðja], Spanish for "The Vanguard") is a Spanish daily newspaper, printed in Spanish and since 3 May 2011 in Catalan. It has its headquarters in Barcelona. It is Catalonia's leading newspaper.
La Vanguardia, despite being mostly distributed in Catalonia only, has Spain's fourth-highest circulation among general-interest newspapers, trailing only the three main Madrid dailies – El País, El Mundo and ABC, all of which are national newspapers with bureaux and local editions throughout the country.
Its editorial line leans to the centre of politics and is moderate in its opinions, although under Franco it had followed the francoist ideology.
History and profile
La Vanguardia's newspaper history began in Barcelona on 1 February 1881 when two businessmen from Igualada, Carlos and Bartolomé Godó, first published the paper. It was defined as a Diario de los políticos de avisos y notícias (Political Newspaper of Announcements and News), intended as a means of communication for a faction of the Liberal Party that wanted to gain control over the Barcelona city council.
On 31 December 1887, the paper published its last edition as a party organ, and the next day, 1 January 1888, the first day of the Universal Exposition of Barcelona, it presented a new, politically independent format with morning and afternoon editions.
It is one of the oldest papers in Spain, and is the only Catalan newspaper that has survived all the Spanish regime changes, from the restoration of Alfonso XII to the 21st century.
La Vanguardia is part of the Grupo Godó. Carlos Godó Valls took over the business in 1931. His death was one year after the death of his wife, Montserrat Muntañola Trinxet, succeeding as President his son Javier Godó Muntañola in 1987.
From 1939 to 1978 its title included the word Española in order to better accommodate the new state ideology. The paper was one of two major dailies in Spain during the Franco regime together with ABC. In the late 1970s and 1980s La Vanguardia had close connections with Convergence and Union alliance.
In 1987 La Vanguardia received the second largest amount of state aid.
La Vanguardia was published in berliner format until 2 October 2007 when it began to use tabloid format. The daily was awarded the World's Best Designed Newspaper for 1994 by the Society for News Design (SND).
In 1993 La Vanguardia had a circulation of 208,029 copies, making it the fifth best selling newspaper in Spain. In 1994 it was the fourth best selling newspaper in the country with a circulation of 207,112 copies.
La Vanguardia had a circulation of 205,000 copies in 2001. Its circulation was 203,000 copies in 2003. Between June 2006 and July 2007 the daily had a circulation of 209,735 copies. The 2008 circulation of the paper was 213,413 copies. It was 196,824 copies in 2011.
The newspaper prints daily in two parallel editions, one in Spanish and, since 3 May 2011, another one in Catalan. The Spanish name La Vanguardia is used for both editions (rather than L'Avantguarda, the Catalan translation).
Before the birth of the Catalan edition, letters to the editor submitted in Catalan were always left untranslated.
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