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Lab126, Inc.
Type Subsidiary
Industry Computer hardware
Founded 2004 (2004)
Headquarters Cupertino, USA
Area served Worldwide
Key people Gregg Zehr (President)
Products Amazon Kindle, Fire Phone, Fire TV

Lab126, Inc is a subsidiary of, widely known for developing Amazon's Kindle devices.[1][2] It is based in Cupertino, California and is led by Gregg Zehr. In addition to the Kindle, Lab126 is developing other "easy-to-use, highly integrated consumer products to serve Amazon customers".[3] In 2014, Lab126 developed the Amazon Fire TV set-top device. In June 2014, the Lab126-developed Fire Phone was announced with cameras to track the user's eyes to give the impression of 3D.[4]


  1. ^ "Amazon Kindle Product Page". Retrieved 2008-03-22. 
  2. ^ "Amazon Grows A Startup In Cupertino". Retrieved 2008-03-22. 
  3. ^ "Lab126 HomePage". Retrieved 2008-03-23. 
  4. ^ Molen, Brad. "Live from Amazon's phone announcement in Seattle!". Retrieved 2014-06-18. 

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