Lambrini

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Lambrini is a light and fruity wine style drink that is manufactured in Liverpool by Halewood International. Lambrini dominates the British commercial Perry market, with a 53.6% market share in the off trade (Nielsen HIL Defined WSD w/e 3rd Jan 2015).

Products[edit]

Lambrini is available in Original (7.5% ABV), Luci (3.5% ABV), Cherry, Peach and Strawberry (all 5% ABV).

Although it is not a wine but a perry, Lambrini is a marketed more in the style of a wine than of a traditional perry or cider[1].

Marketing[edit]

Lambrini was first created in 1994, and celebrated its 21st birthday in 2015 by launching a new "Bring the Brini" marketing campaign[2].

External links[edit]


  1. ^ http://www.thedrum.com/news/2015/06/26/lambrini-bring-brini-brand-relaunch-including-tlc-sponsorship-deal
  2. ^ http://www.marketingmagazine.co.uk/article/1353494/lambrini-relaunches-bring-brini-slogan