Lambrini
Lambrini is a brand of light perry, created by Wallasey born John Halewood and is manufactured in Liverpool by Halewood International Limited. It has been marketed under the slogan, "Lambrini girls just wanna have fun," and currently dominates the commercial light perry market.[citation needed]
Contents |
[edit] Products
Lambrini is an organic product that is available in eight varieties: Original, Light, Cherry, Peach, Cream, Bubbly, Pink Bubbly, Bucks Fizz and Still. The latter differs from the other varieties in that it comes in a three-litre box rather than a bottle. It is not a wine but a perry (controversially perry is sometimes marketed as pear cider), Lambrini is a marketed more in the style of a wine than of a traditional perry or cider and many think of Lambrini in the same way they think of wine.
[edit] Marketing
In September 2007, Lambrini started a television advertising campaign featuring Northern Soul anthem "The Snake" by Al Wilson (singer). The slogan for the campaign is "Do The Lambrini" rather than the traditional "Lambrini Girls Just Wanna Have Fun".
[edit] Do The Lambrini
The dance known as the Lambrini[1] is a variation on Jumpstyle. Although the company behind Lambrini have claimed that the dance shown in the advertisement is a new style of dance developed specifically for the marketing campaign[citation needed], the dance company who choreographed the advertisement, JK Dance Productions, have openly stated on their website that the dance was inspired by Jumpstyle.[2] Nevertheless, the advertisement has angered some members of the Jumpstyle community, who have posted videos on YouTube entitled "Do the Lambrini stole Jumpstyle".[3]
[edit] See also
- Lambrusco - an Italian grape, and the wines made from it.
[edit] External links
[edit] References
- ^ http://www.dothelambrini.co.uk
- ^ http://www.jkdance.co.uk/index.php?page=9&id=3
- ^ http://www.youtube.com/watch?v=GxHUENbbi1k
 |
This drink-related article is a stub. You can help Wikipedia by expanding it. |
