Lancôme

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Lancôme
Type Subsidiary of L'Oréal since 1964
Industry Fashion
Founded 1935
Founders Armand Petitjean
Headquarters France
Products Perfumes and cosmetics
Parent L'Oréal
Website www.lancome.com

Lancôme Paris is a French luxury perfumes and cosmetics house that distributes products internationally.[1] Lancôme is part of the L'oreal Luxury Products division, which is its parent company and offers skin care, fragrances, and makeup at higher-end prices.

History[edit]

Lancôme Boutique on NYC's Upper West Side
Lancôme counter at DFS Galleria Customhouse in Auckland, New Zealand

Founded in 1935 by Armand Petitjean in France, as originally an fragrance house. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world. The name "Lancôme" was inspired by the ruins of a castle, Le Château de Lancosme, while the roses in the area inspired the company’s symbol of the single golden rose.

Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching his first all-purpose repair cream in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division; today it is one of the most successful international brands and well-known cosmetic beauty company's in the world and celebrated its 75th anniversary in 2010.

Products[edit]

Lancome provides fragrances, skin care, and makeup. Their most famous products include their mascaras, namely "Hypnôse", their Visionnaire Range which contains a patented ingredient, "LR 2412", aimed to improve skin texture qualities, especially in pore reduction, fine lines and uneven skin tone. Lancome has recently released a new serum called "Dreamtone", which claims to improve on colour irregularities including sun spots and blemish marks. The serum is available in three colour integrals, fair, medium and dark to match individual skin tones.

Lancome fragrances are made in association with perfumers Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nagel, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian, Robert Gonnon, Nathalie Lorson, Sophia Grojsman, and Alienor Massenet.

Advertising[edit]

Despite founder Armand Petijean’s assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper's Bazaar to French Vogue. Lancôme’s ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier & Dusan Reljin.

In 2012 Lancôme premiered a TV advertisement featuring 1930s cartoon icon Betty Boop.[2] Supermodel Daria Werbowy and Betty talk candidly as Betty gives Daria advice about how to find a role in her "first big film".

Spokesmodels and spokespersons[edit]

The brand is represented by actresses, global supermodels, makeup artists and perfumers. Emerging fashion designers have collaborated with the brand, including design duo Proenza Schouler, who created a dress inspired by Lancôme's Hypnôse fragrance, and Alber Elbaz who designed the packaging for a trio of mascaras.

In 1978, at the age of eighteen, Carol Alt became the youngest model to be the face of Lancôme. Nancy Dutiel also modeled for Lancôme during this period. More recently, models Shalom Harlow, Marie Gillain and Raica Oliveira[3] have also been spokesmodels for Lancôme.

One of Lancôme’s longest-running partnerships was with actress Isabella Rossellini. Signed in 1982, Rossellini was the international face of Lancôme for 14 years.

Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancome ads. Spanish actress and model Inés Sastre has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years.

In September 2008, Dominican model Arlenis Sosa became the spokesmodel for the brand.

in 2009, Isabella Rossellini's daughter Elettra Rossellini Wiedemann became the new face of Lancôme.

Other renowned actresses have also worked with the brand, including Juliette Binoche, Uma Thurman, Drew Barrymore, Mena Suvari, Laura Morante, Kate Winslet,[4] Anne Hathaway,[5] Julia Roberts, Penélope Cruz, Emma Watson, and currently Lupita Nyong'o.[6] Clive Owen was the first male spokesperson for Lancôme's Men's skincare range and the fragrance Hypnôse Homme.

Makeup artists[edit]

Lancôme has collaborated with several makeup artists. Fred Farrugia created 13 colour collections during his tenure as artistic makeup director (1997–2004). His "Pollen" collection in 2000 introduced the industry's first lip gloss in a tube: Juicy Tubes.

Lancôme has several top makeup artists representing it, Aaron De Mey and Sandy Linter. Sandy is Lancôme's "Beauty At Every Age Expert", and Aaron is Lancome's National Artistic Director for Makeup. Aaron De Mey is no longer the Artistic Director for Lancome. Lancome UK has recently signed Alex Babsky to be the brand's UK Make Up Ambassador. [7]

In 2009, Lancôme signed YouTube sensation Michelle Phan to the brand, making Michelle the beauty industry's first video makeup artist.[8]

Golden Hat Foundation[edit]

In 2011, spokeswoman Kate Winslet teamed up with Lancôme to support Kate's Golden Hat Foundation to raise awareness and money for children with autism. Lancôme donated 150,000 euros to this foundation.

See also[edit]

References[edit]

External links[edit]