|Born||Lapo Eduard Elkann
7 October 1977
New York City
|Occupation||President, Italia Independent
President, Independent Ideas, Founding Partner, LA Holding
Director of Brand Promotion, Fiat Group
|Known for||Grandson of Gianni Agnelli, nephew of Umberto Agnelli|
|Parents||Countess Margherita Agnelli de Pahlen
Lapo Eduard Elkann (born October 7, 1977) is a New York-born Italian entrepreneur, former Fiat marketing manager. He has been manager of brand promotion at Fiat Automobiles, Group Fiat, and is currently president of LA Holding, Italia Independent and Independent Ideas.
Life and career 
Member of the famous Agnelli family, Elkann was born in New York City, the son of Countess Margherita Agnelli de Pahlen and the American-born Italian writer Alain Elkann. He is the brother of John Elkann, the current Chairman of Fiat and the Chairman and CEO of Exor, an investment company controlled by the Agnelli family, which owns Juventus F.C., Cushman & Wakefield and SGS. Elkann is a grandson of famous Fiat chairman and style icon Gianni Agnelli and the famous art collector, noblewoman, socialite and style icon Marella Agnelli, born Donna Marella Caracciolo di Castagneto, as daughter of Don Filippo Caracciolo, 8th Prince of Castagneto, 3rd Duke of Melito, and a hereditary Patrician of Naples, and therefore member of the high Italian nobility. He is also a nephew of Don Carlo Caracciolo, 9th Prince of Castagneto, 3rd Duke of Melito, and a hereditary Patrician of Naples, that founded Gruppo Editoriale L’Espresso - owner of the newspaper la Repubblica, the largest circulation Italian daily general-interest newspaper -, one of Italy's leading publishing groups, being known as "the editor prince," referring to his aristocratic birth and elegant manner. Elkann is also a stepson of Russian nobleman Count Sergei de Pahlen. In addition to his brother, John, he has a sister, Ginevra Elkann, and five half-siblings by his mother's second marriage: Maria, Pierre, Sophia, Anna, and Tatiana. His father is Jewish and his mother is Catholic. He tends to think of himself as Jewish.
In 2001, he worked as a personal assistant to Henry Kissinger. He was a marketing associate for Ferrari and Maserati. In 2003, he became Fiat's Director of Marketing. He coordinated the reinvention of classics like the Fiat Punto and Fiat 500. He received the America Award of the Italy-USA Foundation in 2011.
He then left the family group to create the first of his companies: Italia Independent, a lifestyle and clothing brand, featuring products conceived, developed, and produced in Italy. In 2007 he founded Independent Ideas, a communication and advertising agency.
In 2012 Lapo Elkann was Involved in a well publicised relationship with Kasakstan's Goga Ashkenasy a whoman at the centre of a corruption and money laundering scandal, in the UK, Sunninghill Park estate in Berkshire, appealing against the Home Office ruling, which came after a number of her visa applications were rejected by the British embassy in Moscow for beeing banned to enter the UK soil.   
Drug Abuse and Interest for Transvestites 
In 2005 The 28-year-old vice president of Fiat Auto SpA was taken to the hospital from the Turin apartment of a 53-year-old transvestite, ambulance services and city officials said. Doctors said he had not suffered any brain damage. The condition of young Agnelli family member Lapo Elkann was improving following a drug overdose, doctors said, in an incident that has dealt a blow to the image of the familly.   
Vanity Fair magazine listed him in its Best Dressed Hall of Fame of 2009. The magazine has previously named him on such lists. Nicknamed "Lapo of luxury" he was on the 2008 International Best Dressed List.
- Seal, Mark: "The Woman Who Wanted the Secrets," Vanity Fair, August 2008
- "Tales from Lapoland" Financial Times
- "Independent Ideas Portfolio"
- Vanity Fair, September 2008
- Interview - Lapo Elkann, Fiat's head of brand promotions
- Interview - Lunch with the FT: Lapo Elkann
- Interview - A new definition of Italian luxury
- Website - Italia Independent
- Website - Independent Ideas