Larry Baer

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Larry Baer in September 2012

Laurence M. Baer is the Chief Executive Officer of the San Francisco Giants of Major League Baseball.[1] He succeeded Bill Neukom on January 1, 2012.[2]


Baer joined the Giants as their marketing director in 1980.[1] He left the Giants to attend Harvard Business School and work for Westinghouse Broadcasting.[1] He returned to the Giants to help form the ownership group that kept the team in San Francisco when an attempt was made to move the franchise to Tampa, Florida in 1992.[1]


  1. ^ a b c d Gurnick, Ken (November 17, 2011). "Owners approve Baer as Giants' control person". (Major League Baseball Advanced Media). Retrieved November 17, 2011. 
  2. ^ "Bill Neukom to Retire from the Giants: Team President and COO Larry Baer to Become CEO". Major League Baseball (Press release). Major League Baseball Advanced Media. September 15, 2011. Retrieved November 17, 2011. 

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