Larry L. Richman

Larry L. Richman
Richman is author of several books on project management.
Born	July 10, 1955 (1955-07-10) Brigham City, Utah, United States
larry-richman.com

Larry Richman (born July 10, 1955) is a social media expert, Internet strategist, publishing executive, project management trainer, and author of over a dozen books, numerous book translations, and articles in professional journals and magazines. Syndicated columnist. Translator in three languages.

Internet strategist and social media professional

Richman is an Internet strategist with a specialty in using social media in product marketing. Currently employed by The Church of Jesus Christ of Latter-day Saints to plan, evaluate, and market the Church's educational materials to members and leaders worldwide. Innovated the use of Facebook, Twitter, and other social technologies to supplement traditional communications channels within the Church. Since 2006, is the author of LDSMediaTalk, his professional blog about LDS Church materials and using social media and technology responsibly. The blog is read by over 25,000 monthly readers. His Internet moniker is ldsWebguy.

As the former Director of Internet Coordination for The Church of Jesus Christ of Latter-day Saints, Richman directed the content and services of LDS.org, including coordination and synergy with other Church Web sites and related applications, such as Mormon.org, ProvidentLiving.org, FamilySearch.org, JesusChrist.lds.org, JosephSmith.net, and LDSPhilanthropies.org. The Church’s Web properties consist of hundreds of domain names and tens of thousands of Web pages (plus millions of pages of documents in the Gospel Library in many languages). Church Web sites are read by over 7.5 million unique visitors each month with 15 million visits and 60 million page views per month (not counting the genealogical research site FamilySearch).

Richman directed the Internet Coordination group that established roles, processes, and standards and provided governance for the development and maintenance of Church Web sites and services. The team also coordinated metrics, feedback, and Search Engine Optimization. Richman directed a complete redesign and rebuild of LDS.org from 2004-2007, including implementing XML, metadata and taxonomy standards, a content management system, Web portal server technology, and new Web search tools.

Product marketing and product management

Since 2010, he is the Director of Product Awareness at The Church of Jesus Christ of Latter-day Saints, responsible for marketing products to members and leaders to help them become more aware of the availability and purpose of Church materials, including publications, audiovisual products, websites, and broadcasts. In addition to improving the traditional global communication channels to leaders and members, develops creative ways to communicate, including using social media.

A Certified Product Manager and a Certified Product Marketing Manager (June 2008, Association of International Product Marketing & Management, AIPMM) and experienced product manager of publications and major Web sites for The Church of Jesus Christ of Latter-day Saints, including LDS.org, Gospel Library, and Country Web Sites.

Project management

Richman’s professional career in project management began in 1980 when he began managing publications projects for The Church of Jesus Christ of Latter-day Saints. He was the Director of the Publications and Media Project Office that creates 8,000 printed, audiovisual, and Web products a year in up to 185 languages. This included managing the projects for writing, editing, translation, production, printing, and international distribution in 105 offices worldwide.

Richman is a certified Project Management Professional, consultant, and trainer to hundreds of employees of Fortune 500 companies. He has authored five books on project management, including two college texts. The second edition of Improving Your Project Management Skills and the third edition of Successful Project Management were published in 2011. Richman has been a keynote speaker at professional conferences. He has also written computer-assisted project management systems.

Publishing

Richman directed the processes and systems for print and Web publishing at The Church of Jesus Christ of Latter-day Saints (LDS Church). He has also authored several books and book translations (in three languages), and articles in professional magazines and journals. His latest booklet is Learning Through Life's Trails.

Century Publishing

Richman is the President and CEO of Century Publishing a custom media publisher based in Salt Lake City, Utah. It publishes books and other media in both English and Spanish on topics including religion, social issues, business, and biographies. Founded in 1981, Century Publishing was previously known as "Richman Communications" and "Richman Publishing." The name was changed to Century Publishing in 1995.

Century has published Latter-day Saint perspectives about homosexuality, often by prominent members of Evergreen International, including all the books by Jason Park, such as Resolving Homosexual Problems: A Guide for LDS Men, Understanding Male Homosexual Problems: An Introduction for Latter-day Saints, and Helping LDS Men Resolve their Homosexual Problems: A Guide for Family, Friends, and Church Leaders. Another example by others is A Place in the Kingdom: Spiritual Insights from Latter-day Saints about Same-Sex Attraction, a collection of essays from Mormons who discuss their struggles with same-sex attraction.

Century maintains the SameSexAttraction.org web site, a non-denominational Christian site with the same philosophy as Evergreen International, describing how people with same-sex attractions may diminish those attractions and avoid homosexual behaviors.

See also

• Blogs about Mormons and Mormonism
• Self-publishing

External links

• LDSMediaTalk
• LinkedIn profile
• Century Publishing Official website
• SameSexAttraction.org