Lateral media

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Lateral media can be seen as any specific technology to promote lateral communication. A grapevine is in effect lateral communication but is not necessarily a lateral media if there is no technology. We then can consider informal help networks, email circulation lists, Information Routing Groups, even the Internet as a lateral media. Lateral media assists lateral communication and the transmission of tacit knowledge in contrast to Central media which cannot.

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Various great Enlightenment figures could be seen as lateral mediarists in that they wrote and copied ideas amongst the great thinkers of that era, a bit like the Internet but slower and on parchment. The Lunar Men or Lunar Society were a classic Lateral Media of the 19th century, bringing together scientists, engineers, chemists, and manufacturers leading to many technical and social innovations.

The Internet is largely a lateral media, and likewise Information Routing Groups (IRGs) which are specifically designed to promote lateral communication.

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