LatinWorks
| Industry | Advertising |
|---|---|
| Founded | 1998 |
| Headquarters | Austin, Texas, United States |
| Key people | Sergio Alcocer, Manny Flores, Alejandro Ruelas, Christy Kranik, Christian Filli |
| Website | latinworks.com |
LatinWorks is a full-service advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.[1]
In 2011, LatinWorks was named to AdAge's A-List[2] and won two Lions at the Cannes Festival.[3] In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age[4] and AdWeek.[5]
The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.[6][7]
Contents |
[edit] Clients
Active Life
Anheuser-Busch (Bud Light, Budweiser)
Bacardi (Dewar's, Cazadores)
Cine Las Américas
Domino's Pizza
Fox Hispanic Media (National Geographic, Utilísima)
General Motors (Chevrolet)
Heinz (Heinz Ketchup)
Kimberly-Clark (Huggies, Kleenex, Kotex, Pull-Ups, Scott)
Livestrong Foundation
Lowe's
Mars, Incorporated (Dove, M&M's, Snickers, Twix, Pedigree)
Marshalls
PepsiCo (Aquafina, Manzanita Sol, Sierra Mist)
Post Foods (Honey Bunches of Oats, Fruity Pebbles)
T.J. Maxx
Texas Lottery
Wrigley (Skittles, Starburst (confectionery))
[edit] Agency Culture
LatinWorks has over 125 employees representing the United States and regions around the world including Argentina, Colombia, Venezuela, Mexico, France, Guatemala, Portugal, Puerto Rico, Cuba, and the Dominican Republic. The agency prides itself on its spirit of collaboration and sharing.[8]
[edit] References
- ^ Ad Age (April 5, 2011)."LatinWorks' Sergio Alcocer and Lapiz's Laurence Klinger Named Cannes Judges". Retrieved on 2011-10-17.
- ^ AdAge (January 24, 2011). "LatinWorks Is No. 9 on the Ad Age Agency A-List". Retrieved on 2011-10-17.
- ^ Ad Age (June 27, 2011). "U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival". Retrieved on 2011-10-17.
- ^ AdAge (January 25, 2010). "LatinWorks Is Ad Age's Multicultural Agency of the Year". Retrieved on 2010-10-26.
- ^ AdWeek (February 22, 2010). "LatinWorks: Multicultural AOY '09". Retrieved on 2010-10-26.
- ^ TiVo (February 5, 2007). "Bud Light Reclaims Throne with Top Two Commercial Spots". Retrieved on 2008-08-15.
- ^ Gianatasio, David. (February 5, 2007). "TiVo: Bud Light Wins Ad Bowl ". AdWeek. Retrieved on 2008-08-15.
- ^ ihaveanidea (April 18, 2011). "Agency Profile: LatinWorks". Retrieved on 2011-10-17.
