Laura Ries

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Laura Ries is an author of marketing books and co-founder of the consulting firm Ries & Ries with her father, Al Ries.

Ries attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.[citation needed]

After graduation, Laura worked at TBWA Advertising in New York City as an account executive on the Woolite and Evian brands.[citation needed]

In 1993, Laura partnered with her father to form Ries & Ries.[1] Together they have consulted with many Fortune 500 companies.[citation needed]

In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them.

Laura has appeared on CNN, Fox News, CNBC, CNN Headline, ABC World News Tonight and the CBS Early Show. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications.[citation needed]


  • Laura Ries with Al Ries published by HarperCollins
    • 22 Immutable Laws of Branding (1998)
    • 11 Immutable Laws of Internet Branding (2000)
    • The Fall of Advertising and the Rise of PR (2002)
    • The Origin of Brands (2004)


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