Lava is a heavy-duty hand cleaner made by WD-40, first produced in 1893. WD-40 acquired the brand from Block Drug in 1999 who acquired it from Procter & Gamble in 1995. It was originally developed by the Waltke Company of St. Louis in 1893. Unlike typical hand soaps, Lava contains ground pumice, which gave the soap its name. The soap and pumice combination is intended to scour tar, engine grease, paint, dirt, grime, filth, and similar substances from the skin.
Lava soap is available in two forms, a bar 5.75 ounces (163 g) and a liquid form (7.5 oz. pump bottle). The liquid form also contains moisturizers and recently the bar form added moisturizers into its formulation as well.
- "History of Block Drug Company, Inc. – FundingUniverse". Fundinguniverse.com. Retrieved 2012-08-14.
- "Lava Heavy-Duty Hand Cleaning FAQ". Wd40.com. Retrieved 2012-08-14.
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