Lavazza

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Luigi Lavazza S.p.A.
Type Private
Industry Retail Coffee
Founded Turin, Italy
Headquarters Turin, Italy
Key people Alberto Lavazza, President; Antonio Baravalle, CEO
Products Whole Bean Coffee
Merchandise
Revenue 1.34 billion (2013) [1]
Employees 2700
Website www.lavazza.it

Luigi Lavazza S.p.A. (Italian pronunciation: [laˈvattsa]) is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.

Coffee[edit]

Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.[2]

Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.[3] Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and BLUE.

Retail[edit]

The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.

Company[edit]

Advertising for Lavazza: Transport of coffee in Indochina.

Lavazza, established in Turin, Italy in 1895, has been owned by the family of the same name for four generations. The world's seventh ranking coffee roaster, today lavazza is the retail market leader in Italy with a market share by value of over 47% (source Nielsen), 2700 employees and sales of 1,340 mio euros(2013). The company has five production sites, four in Italy and one abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza exports 46% of its production today. Lavazza invented the concept of blending or, in other words, the art of combining different types of coffee from different geographical areas, in its early years and this continues to be a distinctive feature of all its products. The company also has 25 years experience in the production and sale of portioned coffee systems. Today, thorugh ongoing partnerships with an international network of universities and scientific research centers, Lavazza operates four platforms in this segment. Driven by its passion for quality, in 1979 the company established the "Luigi Lavazza Center for coffee research" which is devoted to the study of espresso and has evolved into the Lavazza Training Center, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.

As a family run company Lavazza has always had a special concern for the ethics and sustainability of its business model. Among the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the finest end product quality, with a focus on the living conditions of people in coffee producing countries.

Lavazza is official coffee at the Italy Pavilion, Expo 2015.

Calendar[edit]

Since 1991, Lavazza has produced the "Lavazza Calendar", featuring artistic fashion photography from some of the world's leading photographers. The calendar is not available for purchase.[4] Contributors have included: Annie Leibovitz, in 2009; David LaChapelle, in 2002; Helmut Newton, in 1993 and 1994; Ellen Von Unwerth, in 1995; Eugenio Recuenco, in 2007; and Erwin Olaf, in 2005.[5] The calendar has become a showpiece of conceptual fashion photography.[6]

See also[edit]

References[edit]

  1. ^ "Lavazza numbers". Lavazza. Retrieved 15 December 2013. 
  2. ^ "When coffee is Lavazza". Spotlight. Italian Institute for Foreign Trade. Retrieved 2007-10-23. 
  3. ^ "2004-2006". Lavazza History. Lavazza. Retrieved 2007-10-23. 
  4. ^ A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.', If It's Hip, It's Here, 2010
  5. ^ Australian Vogue Online, Events Column, 2008
  6. ^ Telegraph.co.uk, "How About That" Column, 2008

External links[edit]