|Key people||Emilio Lavazza (died February 2010), former chairman
Alberto Lavazza, Deputy Chairman and CEO
Gaetano Mele, Managing Director
|Products||Whole Bean Coffee
|Revenue||€1.2 billion (2011) |
Luigi Lavazza S.p.A. (Italian pronunciation: [laˈvattsa]) is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.
Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.
Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza. Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, Dek (decaffeinated), and coffee pods A Modo Mio.
Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.
In 2008 Lavazza entered the Indian coffee market by buying out (in April 2007) the entire stake of the Chennai-based Sterling Infotech group, which owns the coffee chain The Barista Coffee and the coffee vending business Fresh and Honest.
Since 1991, Lavazza has produced the "Lavazza Calendar", featuring artistic fashion photography from some of the world's leading photographers. The calendar is not available for purchase. Contributors have included: Annie Leibovitz, in 2009; David LaChapelle, in 2002; Helmut Newton, in 1993 and 1994; Ellen Von Unworth, in 1995; Eugenio Recuenco, in 2007; and Erwin Olaf, in 2005. The calendar has become a showpiece of conceptual fashion photography.
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- Mehta, Mona (September 1–15, 2007). "Barista's second manufacturing unit by year-end". Market (Express Hospitality). Retrieved 2007-10-23.
- A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.', If It's Hip, It's Here, 2010
- Australian Vogue Online, Events Column, 2008
- Telegraph.co.uk, "How About That" Column, 2008
- Lavazza 2011, Lavazza 2011 calendar