Lavazza

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Lavazza S.p.A.
Type Private
Industry Retail Coffee
Founded Turin, Italy
Headquarters Turin, Italy
Key people Emilio Lavazza (died February 2010), former chairman
Alberto Lavazza, Deputy Chairman and CEO
Gaetano Mele, Managing Director
Products Whole Bean Coffee
Merchandise
Revenue 1.2 billion (2011) [1]
Employees 1700
Website www.lavazza.it

Luigi Lavazza S.p.A. (Italian pronunciation: [laˈvattsa]) is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10.[2] The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.[3][4]

Coffee[edit]

Lavazza imports coffee from around the world. Countries include Brazil and Colombia in South America, Guatemala, Costa Rica, and Honduras in Central America, Uganda in Africa, Indonesia and Vietnam in Asia and the United States and Mexico in North America. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia, and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.[5]

Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.[3] Among its offerings today are products such as Top Class, Super Crema, Crema e Gusto, Grand'Espresso, Dek (decaffeinated), and coffee pods A Modo Mio.

Retail[edit]

The company operates a number of retail coffee shops (similar to Starbucks and Caribou Coffee). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.

Company[edit]

Advertising for Lavazza: Transport of coffee in Indochina.

Lavazza has four production facilities located in Italy, with seven subsidiaries around the world: France, Germany, Spain, United Kingdom, Portugal, Austria, and the United States. Lavazza distributes their products in eighty countries.[5]

In 2008 Lavazza entered the Indian coffee market by buying out (in April 2007) the entire stake of the Chennai-based Sterling Infotech group, which owns the coffee chain The Barista Coffee and the coffee vending business Fresh and Honest.[1][6]

The company's turnover for 2011 was 1.2 billion.[1]

Calendar[edit]

Since 1991, Lavazza has produced the "Lavazza Calendar", featuring artistic fashion photography from some of the world's leading photographers. The calendar is not available for purchase.[7] Contributors have included: Annie Leibovitz, in 2009; David LaChapelle, in 2002; Helmut Newton, in 1993 and 1994; Ellen Von Unworth, in 1995; Eugenio Recuenco, in 2007; and Erwin Olaf, in 2005.[8] The calendar has become a showpiece of conceptual fashion photography.[9]

The 2010 calendar was shot by Marc Seliger and features the actress Olivia Wilde in one of the pictures.[10]

See also[edit]

References[edit]

  1. ^ a b c "Lavazza numbers". Lavazza. Retrieved 15 December 2013. 
  2. ^ "1901-1932". Lavazza History. Lavazza. Retrieved 2007-10-23. 
  3. ^ a b "2004-2006". Lavazza History. Lavazza. Retrieved 2007-10-23. 
  4. ^ "Lavazza Corporate Press Release" (Press release). Lavazza. 2007. Retrieved 2007-10-23. 
  5. ^ a b "When coffee is Lavazza". Spotlight. Italian Institute for Foreign Trade. Retrieved 2007-10-23. 
  6. ^ Mehta, Mona (September 1–15, 2007). "Barista's second manufacturing unit by year-end". Market (Express Hospitality). Retrieved 2007-10-23. 
  7. ^ A Look At The 2011 Lavazza Calendar, 'The Making Of' And 'Behind The Scenes.', If It's Hip, It's Here, 2010
  8. ^ Australian Vogue Online, Events Column, 2008
  9. ^ Telegraph.co.uk, "How About That" Column, 2008
  10. ^ Lavazza 2011, Lavazza 2011 calendar

External links[edit]