Lay's WOW chips
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 A bag of Nacho Cheesier Doritos WOW from 1998. |
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| Origin | |
|---|---|
| Place of origin | United States |
| Creator(s) | Frito-Lay |
| Details | |
| Main ingredient(s) | Olestra |
Lay's WOW Chips were fat free potato chips produced by Frito-Lay containing olestra. They were first introduced in 1998. Although initially popular, charting sales of $400 million in their first year, subsequently dropped to $200 million by 2000. Warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[1] In 2003, the FDA no longer required the warning as modifications had all but eliminated the risks. Around the same time, the WOW brand was renamed to "Light."
[edit] References
[2] retrieved 8/11/2006
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