Le Coq Sportif
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- For the music album see Le Cock Sportif
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| Type | Public |
|---|---|
| Industry | Sportswear and Sports Goods |
| Founded | 1882 |
| Key people | Robert Louis-Dreyfus |
| Products | Footwear Accessories Sportswear |
| Website | http://www.lecoqsportif.com |
Le Coq Sportif (French pronunciation: [lə kɔk spɔʁtif], "The Athletic Rooster") is a French company producing sports equipment such as shoes, shorts, and T-shirts. It was founded in 1882 by Émile Camuset,[1] but the first clothing items branded with the rooster appeared in 1948.[2] The company's name derives from the Gallic rooster, a national symbol of France.
The company has sponsorship deals with many football clubs, including Sheffield United, Wolverhampton Wanderers, Carlisle United, Queens Park Rangers (until the end of 2007–08 season), Hibernian and Everton F.C. In addition, the company also sponsors the Quick Step-Innergetic and Team Milram cycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982, Aston Villa, Chelsea, Sunderland, and the Everton team of the mid 1980s; the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986.
South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won. It also has an endorsement deal with NBA basketball player Joakim Noah.
Le Coq Sportif is famous in Japan and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi. They also released a line of shoes with designer Kamishima Chinami. For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportis millions in revenue.
[edit] Sponsorships
Le Coq Sportif is the official uniform supplier of the following teams:
- Football Club teams
Rugby Union National Teams Wallabies
- Former Football national teams
Algeria (2004-09)
Argentina (1980-89)
Cameroon (1982-89)
Senegal (2002-05)
Slovakia (1993-95)
Spain (1984-92)
Uruguay (1983-86)
Italy (1980-82)
