Unlike many regionalist groupings, it rejects "separatism" and underlines the view that people of Normandy are one of the constituent nationalities that made up the French nation. They also see the people of Normandy as direct inheritors of authentic Normans and also the results of their overseas exploits, including the Norman conquest of England.
The Mouvement normand has its origins in the far-right French movement of the 1960s. In 1969, Rouen branch of the right-wing students' union Fédération nationale des étudiants de France merged with l'Union pour la Région Normande in Lisieux to form Mouvement de la Jeunesse de Normandie, renamed Mouvement normand in 1971. It is led by prominent right-wing activist Didier Patte, who is also a member of Groupement de recherche et d'études sur la culture européenne (GRECE, the Research and Study Group on European Culture).
The Mouvement normand had always recruited its supporters from the French far-right, especially Front National. However, in recent years, there is a significant attraction for the members of centre-right parties such as Union for French Democracy (UDF). The Mouvement normand's regionalist agenda draws more attention every day in the political life of Normandy.
- Haute-Normandie and Basse-Normandie should be unified to found a single région of "Normandie".
- The regional government of Normandy should be provided with more authority.
- The "unique" cultural character of Normandy, formed with elements from the Scandinavian culture as well as Gallic culture should be recognised and preserved.
- TVNormanChannel Mouvement Normand's WebTelevision of current events and history on Normandy, in English and French.