Lebedyansky
| Type | Joint stock |
|---|---|
| Industry | Fruit juice |
| Founded | 1967 |
| Headquarters | Lebedyan, Moscow |
| Key people | ~ |
| Products | Fruit juice Vegetable juice Baby food |
| Revenue | ~ US$800 mm 2007 |
| Employees | ~ |
| Website | http://www.lebedyansky.com/ |
Lebedyansky (MICEX:LBDO RTS:LEKZ), in Russia, is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world.[1] It also manufactures baby food. Lebedyansky has two major production centers, both located in the Lipetsk Oblast. It is active in acquiring other juice companies.
The company's stock is listed on the Russian Trading System (RTS) and MICEX exchanges.
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[edit] History
In 1967, a cannery was established in Lebedyan, Lipetsk Oblast, around 500 kilometers south of Moscow. The company produced canned fruits and vegetables.
In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, Tonus Juice and in 1998, the company management decided to pursue a major expansion. Fruit juice experts from European and American companies worked on the project, and revenue grew from US$18 mln in 1998 to US$375 mln in 2004, and market share from 4% to 30%.
[edit] Affiliated brands
In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:
- Premium
- Ya
- 14 juices and nectars
- 4 traditional Russian berry flavors
- Ya
- Mid-priced
- Tonus
- Low-priced
- Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
- Apple juice
- Tomato juice
- 10 different fruit nectars
- Frustyle, a stylish brand that appeals to young people
- Blood orange
- Kiwi
- Mango-papaya
- Banana-strawberry
- Privet
- Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
- Baby food
- Lebedyanska
- Frutonjanja
On 20 March 2008 PepsiCo announced its acquisition of 75.53 percent of the juice business of Lebedyansky for $1.4 billion. This was the company's biggest ever international acquisition.[1]
[edit] See also
- Wimm Bill Dann, Russian yoghurt and fruit juice producer
[edit] References
- ^ a b "/ Retail & Consumer – Pepsi in deal with Russia juice group". Financial Times. 20 March 2008. http://www.ft.com/cms/s/0/825d29f8-f692-11dc-bda1-000077b07658.html. Retrieved 14 May 2011.
[edit] External links
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