|Birth name||Lecrae Moore|
|Also known as||Crae, Creezie, Creazy, Crayola, "Crazy 'Crae"|
October 9, 1979 |
Houston, Texas, United States
|Origin||Atlanta, Georgia, USA|
|Genres||Christian hip hop|
President and co-owner of Reach Records
Co-founder of Reach Records
President and co-founder of ReachLife Ministries
|Years active||2004 – present|
|Labels||Reach, Cross Movement|
|Associated acts||116 Clique, Don Cannon, Canon|
Lecrae Moore, known by his stage name Lecrae, is an American Christian hip hop artist, ministry leader, entrepreneur, record producer, and actor. He is the president, co-owner and co-founder of the independent record label Reach Records, and is also the co-founder and president of the non-profit organization ReachLife Ministries. To date, he has released six studio albums and one mixtape as a solo artist, and has released three studio albums and two remix albums as the leader of the rap group 116 Clique. He produced much of his earlier material along with other early Reach Records releases. His filmography includes a documentary, a short film by 116 Clique, and a full-length television film. Moore has been nominated for "Artist of the Year" at the GMA Dove Awards, and his work has received two Grammy Award nominations, one of which he won, seven Dove Award nominations, two of which he won, and three Stellar Award nominations, one of which he won. He also won 2010 Best Hip-Hop Music Video from the GMC Music Video Awards.
Moore debuted with Real Talk in 2004 through Reach Records, and the album was re-issued the following year by Cross Movement Records. After the Music Stops followed in 2006 and his third solo album, Rebel, was released in 2008 and reached No. 1 on the Gospel chart, the first Christian hip-hop album to do so. Rehab, his fourth solo album, was released in 2010 and reached No. 1 on the Gospel, Christian, and Independent charts and garnered a nomination at the 53rd Grammy Awards. Rehab: The Overdose, was released on January 11, 2011, and peaked at No. 1 on the Christian and Gospel charts. In September, 2011, Moore played the character King in the short film Man Up by 116 Clique. Moore began garnering mainstream attention when he performed at the 2011 BET Hip Hop Awards Cypher and was featured on the Statik Selektah song "Live and Let Live" from his Population Control album.
On February 18, 2012, Moore made his acting debut as the character Jerome in the GMC television film A Cross To Bear. On May 10, 2012, Moore released his first mixtape, Church Clothes, which was hosted by DJ Don Cannon. Considered his breakthrough into mainstream hip-hop, the mixtape was downloaded over 100,000 times in less than 48 hours. On May 2012, Moore began recording his sixth studio album, Gravity. Released on September 4, 2012, it and Church Clothes have been called the most important albums in Christian hip hop history. The album debuted at No. 3 on the Billboard 200, and No. 1 on the Top Rap, Christian, Gospel, and Independent Albums chart, and won the Grammy Award for Best Gospel Album at the 2013 Grammy Awards.
Life and career 
Early life 
Born and raised by his single mother in Southern Houston, Texas, Moore moved often early in life, living in San Diego, Denver, and Dallas. He remembers going to church with his Christian grandmother, but said that it was "older people" and "wasn't for me." Lecrae never met his father, who ended up becoming a drug addict. Experiencing abuse and neglect during his childhood, Moore used his ability to rap as a source of significance. According to Moore, his grandmother would not allow him watch rap videos on television, but he would sneak in late at night. It was in these videos that Moore found individuals to look up to. Moore states that "there were no Barack Obamas, Martin Luther Kings or Malcom Xs, they had all passed away so I had Tupac." After being shown a gun by his uncle, Moore began looking up to gangsters and turned to a life of crime. Moore remembers taking a bb gun and standing in the street pointing it to a car, frightening the female driver, simply for fun. At the age of 16, he started taking drugs, fighting, was arrested in high school for stealing, and eventually ended up on a gang list. Moore tried "pretty much every drug there was to try" except for heroin and crack cocaine.
According to CNN, he became a drug dealer and used the Bible that his grandmother gave him as a good luck charm. After being arrested for drug possession, the officer saw the Bible and let Moore go on a promise that he would agree to live by it. He eventually turned from drugs to alcohol consumption and a party lifestyle and became a "misfit of a person." He has described himself during this period as a thrill-seeker, he would pull stunts such as jumping from a third-story building, and gained the nickname "Crazy 'Crae". Encouraged by his concerned mother to read his Bible, Moore said that "I remember ripping the pages out of the bible and throwing it on the floor. I don’t want this bible. I couldn’t wrap my hands around this being true or real." He began to drink and smoke more and look for more women "as the emptiness became more profound." At age 17, his personal, financial, and relationship troubles convinced him that he was at a "dead end." Wanting to do the "mature thing," the influence of his grandmother gave him a desire to attend church. A girl Moore attended high school with was there, and she invited him to a Bible study, where he met his future wife. Moore was surprised to find that the members of the Bible study "were just people like me. They read the same books and listened to the same music. Their character was just different. They were loving and that’s really what drew me in." Moore says that it was "right after high school" at age 19 that he finally decided to live for God, though "it wasn't overnight" and he "spent a lot of time making bad decisions."
He attended a conference after being invited by a friend, though Moore admits that his interest was to meet girls and experience the big city. When he arrived at the conference, Moore was awed by the performance of the Christian hip-hop group The Cross Movement. Lecrae says that he saw "guys who had been shot from being in gangs, girls who were extremely promiscuous in the past, I see rappers, dancers and singers; I see people who came from the same background I came from, and they still embodied who they were culturally, but they were all in love with Jesus and I had never seen that before." After hearing Pastor James White of Christ Our King Community Church speak on how Christians are bought with a price and the suffering that Jesus underwent in the Crucifixion, Moore says that he remembers articulating "'God get me out of this, don't kill me; do whatever you have to do to get me out of this, just don’t kill me.'" Later, Moore was driving on a highway when he turned too quickly and his car went into a roll. He had no seatbelt and the roof and windshield of the car caved in, his glasses were molded into the frame of the car, but he survived completely uninjured. This incident finally convinced him to commit his life to Christ. At the age of 19, Moore became a Christian and went back to his college, the University of North Texas, with a printed version of his testimony to pass out on campus. He started volunteering and performing at a juvenile detention center, and the reception he received convinced him that offering "hope and encouragement" through music was what he wanted to do.
2004-05: Early career 
Five years after his conversion, Moore teamed up with Ben Washer to found Reach Records, and at the age of 25 he released his first album, Real Talk. The following year it was re-released by Cross Movement Records, and it reached No. 29 on the Billboard 'Gospel Albums' chart, and was on the chart for 12 weeks. Moore co-founded the non-profit organization ReachLife Ministries in 2005 to help reform urban culture. The stated goals of this organization is to help equip local Christian leaders with tools, media, curriculum, and conferences that are based on the teachings of the Bible and relevant to hip-hop culture. Also in 2005, the debut album of 116 Clique, The Compilation Album, was released.
2006–07: After the Music Stops 
After the success of Real Talk, Moore released his second studio album on August 15, 2006. After the Music Stops charted at No. 5 On the Billboard 'Gospel Albums' chart, No. 7 on the Billboard 'Christian Albums' chart and No. 16 on the Billboard 'Heatseeker Album' charts. The album was nominated for a Dove Award, as was the single "Jesus Muzik", and also received a nomination at the 2007 Stellar Awards. In 2007, the second 116 Clique album, 13 Letters, was released. It reached No. 10 on the Gospel Albums chart and No. 29 on the Christian Albums chart. The 116 Clique remix EP Amped was also released that year, and peaked at No. 24 on the Gospel Albums chart.
On October 8, 2008, Moore's third album, Rebel, entered the Billboard charts at No. 60 with 9,800 units sold, and topped the Billboard Gospel Album charts for two weeks, the first hip-hop album to do so. It also charted at No. 2 on the Christian Albums chart and No. 15 on the Top Independent charts. In 2009, the album received a nomination at the 40th Dove Awards, as did the Flame song "Joyful Noise", which featured Lecrae and John Reilly. 2009 also saw Moore's first film role, when he appeared in the documentary Uprise Presents: Word from the Street by the UK-based TV channel OHTV.
2010-11: Rehab series 
On February 5, 2010, Moore released a charity single entitled "Far Away". The song was a tribute to the victims of the devastating 2010 Haiti earthquake, and Moore promised that all proceeds from the single's sales would go directly to the Haiti relief effort. A music video was released for the song on February 10, 2010.
In January 2010, Moore confirmed that he was working on a new album that would be due out September 28, 2010. On July 7, in a blog post on the Reach Records website, Moore announced that the title of his new album would be Rehab. On August 5, 2010, a new song from Moore called "Amp It Up" was released on Rapzilla.com. Moore would clarify on his Twitter account that the song was not a single from Rehab, but rather a theme song that he wrote for Camp Kanakuk, which he now writes theme songs for annually. On August 31, 2010, the tracklist for Rehab was revealed, the album became available for preorder, and a promotional video for the album called "Idols" was released. The second promotional video, entitled "I Am Dust", was released on September 9, 2010. Rehab debuted at No. 16 on the Billboard 200 chart, making it one of the highest selling Christian Rap/Hip Hop albums of all time.
On September 22, 2010, Rapzilla reported that the Rehab packaging came with an advertisement encouraging buyers to purchase another upcoming album, Rehab: The Overdose, which was released on January 11, 2011. It included 11 new songs, which featured several other Christian artists such as Thi'sl and Swoope. The album was released as planned, peaking at No. 1 on iTunes and No. 1 on the Hip-Hop and Christian Hip-Hop chart, before settling at the No. 4 position through its debut week.
On August 29, 2011, on his Twitter account, Moore officially set September 27, 2011 as the release date for the deluxe edition of Rehab, entitled Rehab: Deluxe Edition, which included five new songs and extensive DVD coverage. This was also the date on which the collaborative group 116 Clique would release their fourth album, entitled Man Up.
On September 7, 2011, Rapzilla announced that Moore would be featured on the BET Hip Hop Awards Cypher on October 11, 2011. Moore gained popularity after his verse on the cypher, trended nationwide on Twitter, and was featured on AllHipHop. Moore then appeared as a feature on Statik Selektah's song "Live and Let Live", from his Population Control album.
2012-present: Mainstream breakthrough and Gravity 
On February 16, 2012, Rapzilla announced that Moore was preparing to release his first mixtape, Church Clothes. On May 3, 2012, Lecrae premiered his music video for the title-track of his Church Clothes mixtape online on XXL. The video was noted for including cameos by Kendrick Lamar and DJ Premier, and attracted almost 20,000 views in less than a day. Hosted by Don Cannon, the mixtape featured the song Darkest Hour, in which Lecrae collaborated with No Malice of Clipse. Church Clothes was downloaded more than 100,000 times in less than 48 hours on DatPiff.com, and in less than a month reached 250,000 downloads, a platinum rating on Datpiff.com. On June 25, 2012, a remastered version of the mixtape, without DJ Don Cannon, was released as an EP for sale on iTunes. Due to issues with sampling, this version was much shorter with only seven songs. Upon its release, the EP debuted on the Billboard charts at No. 10 on both the Christian Albums and Gospel Albums charts for the week of July 14, 2012.
On April 27, Moore announced that his next album, Gravity, was to be released in late 2012, and recording sessions began in May. On June 21, 2012 Moore appeared live at the Apple Store in Chicago for Black Music Month.
The release date for Gravity, September 4, 2012, as well as the album artwork was announced on July 19, 2012 via Rapzilla.
Gravity was released on September 4, 2012 to critical acclaim. Upon its release, Gravity debuted at No. 3 on the Billboard 200, with 72,000 units sold. The album also debuted at No. 1 on the Christian, Gospel, Independent, and Rap Album charts, No. 3 on the Digital Albums chart, and 24 on the Canadian Albums Chart. After the iTunes deluxe version of the album hit No. 1 on that vendors charts, and the regular version at number No. 2, Time wrote an article about Lecrae and his success with the album.
Musical style 
Moore's musical genre is predominantly Southern hip hop, and has been described as falling under the styles of crunk, gangsta rap, and hardcore hip hop. On his third release, Rebel, Lecrae slowed down his style on many songs. Rehab was noted for its stylistic diversity, particularly on the song "Children of the Light", which featured Dillavou and Sonny Sandoval and incorporated rock, reggae, and reggaeton influences. With the release Gravity, Billboard stated that Lecrae incorporated reggae and soul influences into his "signature brash sound."
Popular culture 
Houston Rockets guard Jeremy Lin recommended Lecrae and Hillsong in an interview when asked about his pre-game music. Golfer Bubba Watson, NFL quarterback Tim Tebow, and professional wrestler Ezekiel Jackson have also endorsed Lecrae.
Personal life 
Moore currently resides in Atlanta since 2009. He is married and has three children. In an interview with Hip Hop DX, Lecrae has stated that Clipse member No Malice sought him out as a spiritual advisor.
- 2004: Real Talk
- 2006: After the Music Stops
- 2008: Rebel
- 2010: Rehab
- 2011: Rehab: The Overdose
- 2012: Gravity
Production discography 
- Self-release - Real Talk
- Json - The Seasoning
- With So Hot Productions and C.I.
- Self-release - After the Music Stops
- With So Hot Productions, Mac the Doulous, DJ Official, and Tony Stone
- With DJ Official, Tony Stone, Mac the Doulous, So Hot Productions
- Executive producer with Ben Washer
- 02. "Houston We Have a Problem"
- 04. "Off Da Hook"
- 09. "Lifestyle"
- 15. "No More"
- 19. "In Ya Hood (Cypha Remix)"
- With Bobby Taylor, DJ Official, BenJah, and So Hot Productions
- Self-release - Rebel
- 09. "Change"
- Self-release - Gravity
|2009||Uprise Presents: Word from the Street||Himself||TV documentary special|
|2011||Man Up||King||Short film by 116 Clique|
|2012||A Cross to Bear||Jerome||Television film|
|Welcome to the Family Documentary||Himself||Short documentary web film by R.M.G.|
|2013||Everything Must Go||Documentary web film by Andy Mineo|
Awards and achievements 
- Won Best Gospel Album of the Year for the 55th Annual Grammy Awards for Gravity in 2013
- Nominated for Rap/Hip-Hop CD of the Year, *Won Rap/Hip-Hop CD of the Year for the 27th Annual Stellar Awards.
- Nominated for "Artist of the Year", *Won "Rap/Hip Hop Recorded Song of the Year" & "Rap/Hip Hop Album of the Year" for the 2012 43rd Annual GMA Dove Awards
- Nominated for Rap/Hip Hop Recorded Song of the Year and Rap/Hip Hop Album of the Year for the 2011 42nd Annual GMA Dove Awards
- Nominated for Best Rock or Rap Gospel Album for the 53rd Annual Grammy Awards for "Rehab" in 2010
- Won Best Hip-Hop Music Video for GMC Music Video Awards
- Nominated for BEST RAP/HIP HOP ALBUM for 2009 GMA Dove Awards
- Nominated for BEST RAP/HIP HOP ALBUM for 2007 GMA Dove Awards
- Nominated for BEST RAP/HIP HOP RECORDED SONG for 2007 GMA Dove Awards
- Nominated for Rap/Hip-Hop Gospel CD of the Year, *Won Rap/Hip-Hop Gospel CD of the Year for the Stellar Awards
- Won Best Male Artist for 2006 by Rapzilla
- Won Best Album for 2006 by Rapzilla
- Won Best Song for 2006 by Rapzilla
- Won Best Music Video for 2006 by Rapzilla
- Won Best Album Cover for 2006 by Rapzilla
See also 
- "EXCLUSIVE: Lecrae Announces Church Clothes Mixtape Hosted By Don Cannon". illHype. Retrieved May 3, 2012.
- Goss, Armond (August 28, 2012). "Review – Lecrae 'Gravity'". Rapzilla. Philip Rood and Chad Horton. Retrieved January 15, 2013.
- Sketch the Journalist (May 9, 2012). "The most important album in Christian rap history (Lecrae’s “Church Clothes”) drops tomorrow – and its FREE". Jesus Musik. Houston Chronicle. Retrieved January 15, 2013.
- Moore, Lecrae. "Lecrae". I Am Second. Retrieved July 14, 2012.
- Wete, Brian (June 8, 2012). "Interview: Lecrae Talks About Going From "Crazy Crae" To Christian Rapper" (Web). Complex. Complex Media. Retrieved July 14, 2012.
- "For the rapper, a new life, a new message", CNN, November 10, 2010. Retrieved December 31, 2010.
- Family Christian Stores (July 10, 2012). "Pulling No Punches - an interview with Lecrae". Family Christian. Retrieved July 14, 2012.
- "Reach Records". Reach Records. Retrieved May 16, 2012.
- "About". Reach Life. Retrieved July 6, 2012. Text " Reach Life " ignored (help)
- Thomas, Vincent. "116 Clique" (Web). AllMusic. Rovi Corporation. Retrieved August 29, 2012.
- After The Music Stops Billboard
- "116 Clique" (Web). Billboard. Nielsen Business Media. Retrieved August 29, 2012.
- Lecrae Rebel still #1 on Billboard's Top Gospel Album Chart by Rapzilla. Rapzilla. October 16, 2008.
- Chart Topper: Lecrae makes number one on Top Gospel Albums chart. Cross Rhythms.
- Rebel Billboard
- "GMA 40th Dove Award Nominees". Rapzilla.com. Retrieved February 29, 2012.
- UpriseMusicTV (October 11, 2009). "Uprise Presents: Word from the Street" (Video/Web). UpriseMusic. YouTube. Retrieved August 4, 2012.
- Rapzilla (February 09, 2010). "Lecrae "Far Away" hits #42 on iTunes Hip Hop singles chart" (Web). Rapzilla. Retrieved August 29, 2012.
- Reach Records >> Blog[dead link]
- "Lecrae "Amp It Up" ft. Tedashii". Rapzilla. August 3, 2010. Retrieved February 29, 2012.
- "Twitter / Lecrae: @Rapzilla FYI Amp it up is". Twitter. August 3, 2010. Retrieved February 29, 2012.
- "Barn 13 Blog". Barn13.com. Retrieved February 29, 2012.
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- "Lecrae "I Am Dust" – 'REHAB' promo video". Rapzilla. September 9, 2010. Retrieved February 29, 2012.
- Lecrae's Next Album 'Rehab: The Overdose' 1.11.11 Rapzilla
- "Lecrae 'Rehab' Deluxe 2CD/DVD Album Cover & Tracklisting". Rapzilla. September 27, 2011. Retrieved May 16, 2012.
- Review – 116 Man Up Film & DVD Rapzilla
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- Diep, Eric. "Lecrae f/ No Malice "Darkest Hour"" (in English). Complex Music. Retrieved June 11, 2012. "Lecrae, a rapper from Atlanta with Christian-rooted raps, dropped his first mixtape hosted by Don Cannon called Church Clothes yesterday. With production from Boi-1da and 9th Wonder, he is ready to open hip-hop heads with music that delivers a message. One of the major collaborations is with No Malice, who is known for his coke raps as half of the Clipse. He's been busy with his book, but on "Darkest Hour," he's offering his first verse under the moniker he came up with after his religious transformation."
- "[VIDEO] Lecrae’s Mixtape ‘Church Clothes’ Is Not Just Attracting Christian Fans". 102 FM JAMZ. CBS Local. May 13, 2012. Retrieved June 29, 2012.
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